Here are the latest articles from Sports Geek Reads

Sponsored by SportNXT 2025 – Shaping the future of sport – March 12-14, Melbourne

Key Reads

Report questions whether AFL’s tax exemption should be scrappedThe Australian *
Could AFL's “not-for-profit” status be under threat

ESPN Cancels ‘Around the Horn’ After 23-Year RunHollywood Reporter *
The end of an era in sports media programming.

Fanatics Launches Ticket Strategy in Two-Way Deal With TicketmasterSportico *
A partnership set to reshape sports ticketing landscapes.

Big 10 & SEC’s College Football Playoff Power GrabBoardroom
Insights into shifting media rights in college football.

Digital & Social

How YouTube Is Taking a More Active Role in Influencer MarketingLindsey Gamble *
The growing sector of the creator economy

Instagram Has Launched Over 20 New DM FeaturesBusiness Insider
Optimize audience engagement with new social media tools.

Instagram Shares Reels Posting Tips at NYC Creator EventSocial Media Today *
Align with the latest trends in short-form video.

Professional Sports

Stephen Curry, Marshawn Lynch Team Up for Mac Dre DocumentarySF Chronicle
A sports-media collaboration influencing branding strategies.

Nevada’s Kalshi Order Opens New Front in Sports Futures BattleSportico
Explore regulatory challenges in sports futures trading.

Caitlin Clark’s Fever Boss Sees ‘America’s Team’ PotentialSportico
Discover marketing and fan engagement in the WNBA.

Geek Out

Microsoft’s Small AI, Big AmbitionsVentureBeat
Compact AI models boosting sports marketing and technology.

Google Begins Testing AI-Only Search ResultsArs Technica
Impact of AI on future SEO strategies and fan engagement.

Salesforce Launches AgentForce 2DXVentureBeat
Discover new AI applications for marketing and CRM.

OpenAI Launching Premium AI AgentsTechCrunch *
Premium AI agents transforming sports operations efficiency.

Media & Entertainment 

Skydance Sports Inks Overall Deal With NFL MVP Josh AllenHollywood Reporter
Leverage athlete brands through media and content creation.

Equal The Contest Documentary Now Available on SBS Demand – SBS
A documentary on inclusivity efforts in community sports.

New Research Reveals 3 Insights Shaping CTV Media BuysAdweek
Exploring CTV's role in brand growth and sales.

Make You Think

Walmart will now let you ‘Shop with Friends’ from homeFast Company
Shoppers ask their friends to vote on their potential next outfit.

Check out Reads.SportsGeekHQ.com to stay on top of sports business news.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.