New Balance Takes On Nike and the 24-Team College Football Playoff

How New Balance Is Beating Nike – Huddle Up *

Family-owned challenger rewrites athlete, retail and pricing playbook.

Global, Sponsorship, AthleteMarketing, RetailStrategy, SportsBusiness

Inside Marriott Bonvoy's Global Sports Empire – 365247 Sports *

How a hotel giant uses sports rights to fill rooms.

Global, Sponsorship, Strategy, Travel, Tourism

College Football Playoff To Expand to 24 Teams Beginning in 2027 Season – Front Office Sports *

Massive format shift unlocks new media and sponsorship inventory.

US, NCAA, Media Rights, Sponsorship, Strategy

LeBron vs. Bron: Who Controls an Athlete’s Identity in the Age of AI? – Sportico

Landmark look at athlete IP as AI cloning arrives.

AI, Legal, IP, Technology, Marketing

Guinness Tasks Sid Lee Sport With Measuring Its Sponsorship Return – Sport Industry Group

Blue-chip brand puts creative and analytics on ROI hook.

Global, Sponsorship, Data, Measurement, Analytics

Montreal MLS Team Enlists Banks to Launch Sale Process – Sportico

CF Montréal sale signals next phase of MLS valuations.

MLS, Soccer, Franchise Sale, Market Dynamics

Tennessee Men’s Basketball Players Propose CBA – Front Office Sports

College athletes test-drive a collective bargaining model.

US, College Sports, Unionization, Athlete Advocacy

Building a Content Strategy That Serves the Feed and the Brand – Digital and Social Media Sports *

Balancing short-term engagement with long-term brand building.

Content Strategy, Marketing, Brand Storytelling, Social Media

Coventry Building Society Opens Sky Blue Line for Fans to Message Players – Sport Industry Group

Sponsor activation turns private messages into powerful first-party data.

UK, Football, Sponsorship, Fan Engagement, Content

‘We Believe in Sports’: Skydance Combining HBO Max, Paramount+ – Front Office Sports *

Merged streamer becomes heavyweight home for premium sports rights.

Media, Streaming, Sports Broadcasting, Strategy

College Football All-22 Film Is Available for 100+ Teams, Finally – Sportico

Catapult app brings coaches’ film to fans and analysts alike.

Football, Technology, Data, College Football, Streaming

Inaugural Horse Racing League Season to Air on USA Network – Sportico

Team-based horse racing bets on TV-friendly league model.

Horse Racing, Media, Broadcasting, Sports Business

Dakar 2026: Olympic Broadcasting Services Tests New Workflows and Technologies for the Youth Olympic Games Production – Sports Video Group

Youth Olympics become testbed for cloud, remote and AI workflows.

Global, Broadcast, Technology, AI, RemoteProduction

Microsoft’s Trusted Sports Experiences Run On Real-Time Data From Sportradar – Front Office Sports

Global data deal underpins scores, betting and AI assistants.

Global, Data, Technology, Fan Experience, Betting

Claude Fable 5.2 and Mythos 5.2 – Anthropic

Cheaper, faster frontier models unlock new real-time sports use cases.

Global, AI, Data & Analytics, Sponsorship, Sports Operations

AI Is Designed to Disintermediate Businesses – For Every Scale

Why leagues need their own ‘Buddy’ before AI owns fans.

Global, AI, Fan Engagement, Sponsorship, Sports Marketing

Pricing Tickets: Decision or Default – Talking Tickets *

Are you maximising yield or building lifetime fandom?

Global, Ticketing, Pricing, Fan Experience, Strategy

Yahoo's economists ran 25 ad experiments and could not tell profit from loss – Substack

Sharp warning about weak attribution in digital campaigns.

Global, AI, Marketing Analytics, Sponsorship, Ticketing