MLB’s Netflix Derby, Agentic AI & Meta’s Muse

2026 Global Sports Industry Outlook – Deloitte *

Macro trends shaping investment, formats and women's sport.

Global, IndustryTrends, Investment, WomensSport, Strategy

Top 10 Trends to Watch – Nielsen *

Nielsen's must-know data trends for rights holders.

Global, MediaRights, Data, Sponsorship, FanEngagement

The Great Sports Fragmentation Tells Us Who's Really Watching? – Regen Sports

How fragmented audiences reshape media, data and sponsorship.

Global, FanEngagement, Data, Streaming, AI

The Agentic AI Era Is Coming for Sports – Petcash Post *

From chatbots to autonomous ‘doers' across sports business.

Global, AI, Data, Technology, Commercial

Rugby World Cup Experiences 2027: Where the seat is just the beginning – Notice Sports

Reimagining hospitality as full-journey experiences, not just seats.

AU, Rugby, Sports Hospitality, Tourism, Marketing

NRL's New 7-Year $AUD 5.3 Billion Media Rights Deal Sets New Benchmark for Australian Sport – NRL

Official breakdown of Australia's biggest-ever sports rights deal.

AU, NRL, Media Rights, Broadcasting

MLB's Home Run Derby on Netflix – The Athletic *

Home Run Derby becomes a tentpole for Netflix's live push.

US, MLB, MediaRights, Streaming, Sponsorship

As the NBA explores Europe, a EuroLeague star advocates for a merger – The Athletic

What an NBA–EuroLeague merger could mean commercially.

EU, NBA, EuroLeague, Expansion, MediaRights

See how content from social and video platforms performs on Google Search – Google Search Central Blog

New Search Console views for TikTok, Reels and YouTube.

Global, Content Strategy, Search, Fan Engagement

YouTube is now the most popular service used for podcast consumption in the UK – Edison Research

What YouTube's podcast dominance means for sports shows.

UK, MediaRights, Digital, AudienceData, Strategy

How Obscure Sports Get Mainstream TV Deals – Front Office Sports *

Playbook for niche properties landing major broadcast windows.

Global, Media, TV Deals, Niche Sports, Content Strategy

Baseball Strikes Out at ESPN: Sports Giant to End TV Rights Deal With MLB After Current Season – Variety

ESPN walks from MLB rights—signal for future TV deals.

US, MLB, TV Rights, Media Strategy

The Saga of Venu…And What It Says About the Future of Sports Rights – Entertainment Strategy Guy

A cautionary tale about streaming bundles and rights economics.

Global, Sports Rights, Media, Technology

Building the AI retrieval infrastructure behind 20 billion+ vectors at HubSpot – HubSpot Product Blog

Vector search at scale and what ‘AI-ready' CRM looks like.

Global, AI, CRM, Fan Engagement, Marketing

Rogue Agent: How Attackers Could Hijack Enterprise Chatbots in Google Dialogflow – Varonis

Security warning for anyone running AI ticketing or member bots.

Global, AI, Cybersecurity, Ticketing, Fan Engagement

Introducing Muse Image and Muse Video – Meta AI *

Meta's own gen AI for fast creative on Instagram and WhatsApp.

Global, AI, Digital Marketing, Fan Engagement, Sponsorship

The AI adoption spending spree is over. Time to focus on value. – CIO

From AI experiments to initiatives that clearly drive revenue.

Global, AI, Technology, Data, Strategy

Ten Inches of Tradition: Why the Dodger Dog is Sports Culture's Ultimate Connection – Medium

How one stadium snack became a powerful revenue asset.

US, Sports Marketing, Fan Experience, Sponsorship, Revenue