Here are the latest articles from Sports Geek Reads
Key Reads
The NFL's Stake in ESPN Has Raised Debate – Culture of Sport
Major concerns over conflicts of interest arise.
NFL, ESPN, Media
Paramount Wins UFC – Deadline *
UFC's $7.7 billion deal marks a seismic media shift.
UFC, Media, Marketing
UFC Dropping ‘Pay-Per-View' Model for Fights With Move to Paramount+ in 2026 – New York Times
Massive shift in pay models as UFC embraces streaming.
UFC, Streaming, Sports Media
Sky Sports Announces ‘Multiview' for Premier League, Allowing Viewers to Watch Four Games at Once – New York Times
Innovation in sports viewership with tech advancements.
Premier League, Media, Innovation
Beyond Match Day: Designing 365 Stadiums For Modern UK Sport – Sport Industry
Year-round stadium usage showcases innovative sport design.
Stadium Design, UK Sport, Marketing
Professional Sports
NBA Doubles Down on MLK Day Amid NFL Christmas Competition – Front Office Sports *
Strategic scheduling decision impacts NBA's viewership.
NBA, Media, Scheduling
Bears CEO: Arlington Heights Only Local Location for New Stadium – Front Office Sports
Stadium insights from Bears' new development strategy.
Stadiums, Sports Management, Strategy
La Liga revives plans to stage the first league game outside Spain – Insider Sport
Global marketing expansion for top football leagues.
Football, International Expansion, Marketing
Paramount Nears Deal With TKO and Saudi-Backed Zuffa Boxing – Front Office Sports
Significant media sports partnership on the horizon.
Boxing, Media, Paramount
Digital & Social
The Art of Partnership Activation – Maggie Drysch, St. Louis Blues – Sports Geek *
Exploring NHL partnership strategies for value delivery.
NHL, Sponsorship, Marketing
As TV Embraces Digital, Podcasts Have Become TV Shows – Front Office Sports
Sports podcasts are evolving into full multimedia experiences.
Media, Podcasts, Streaming
Media & Entertainment
Tom Brady Opens Up on ‘Growing Pains' in First Fox Season – Front Office Sports
Tom Brady discusses his broadcasting transition.
NFL, Media, Broadcasting
NBC Extends U.S. Open Media-Rights Deal Through 2032 – Front Office Sports
U.S. Open secures long-term broadcasting future.
Golf, Media, Broadcasting
Make you think
Cadillac: Building Formula 1's American Dream – Business of Speed *
Cadillac's strategic positioning in global sports events.
Formula 1, Sponsorship, Marketing
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