Nike’s Breaking4, F1 docos and NBA Salary Floors

Nike's Breaking4: Faith Kipyegon vs. the 4-Minute Mile – Nike *

Nike pushes athletic boundaries with storytelling and audience engagement.

Athlete Activation, Innovation, Branding

Cadillac F1 Documentary to Debut Ahead of 2026 Season – Sport Industry *

A high-profile documentary on sports media production insights.

F1, Media, Sponsorship

Microsoft alliance to deliver unprecedented fan experience for Premier League – Sport Mint

Revolutionising fan engagement with cutting-edge technology.

Football, Technology, AI

Eight NBAs Salary Floor Is as Important as the Cap – Sportico *

Insights into financial structures within sport leagues.

NBA, Sports Finance, Marketing

Rogers Closes MLSE Deal, Rivals World's Biggest Sports Empires – Sportico

Rogers becomes a major force in sports ownership.

Sports Ownership, Media Rights, MLSE

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In – Front Office Sports

Potential media impact as NHL returns to the Olympics.

NHL, Olympics, Media Rights

Inside Tim Watson's Creative and Strategic Approach to UConn Men's Basketball's Content – Digital and Social Media Sports

Innovative content strategies for engaging basketball fans.

Marketing, Strategy, Media

Akinfenwa Launches Podcast With Footballco – Sport Industry

Highlighting sports media intersection with a new podcast.

Football, Media, Marketing

Keanu Reeves Leads Docuseries on New Cadillac Formula 1 Team – Boardroom.tv *

Exploring the intersection of entertainment and sports.

Formula 1, Marketing, Media

Brad Pitt and ‘F1' Director Joseph Kosinski on Filming During Abu Dhabi Grand Prix – Sportico

Cross-industry marketing strategies with high-profile personalities.

F1, Entertainment, Marketing

Cloudflare creates pay-per-crawl AI marketplace – Cloudflare

New marketplace impacts data sharing and accessibility online.

Technology, Marketing, Data

LLMs explained (Part 4): Making LLMs actually useful through fine-tuning – Medium *

Enhancing AI for strategic initiatives in sports marketing.

AI, Technology, Innovation

82% of Restaurant Execs Are About to Invest in AI (Here's Why) – TheNeuron

Parallel in sports industry with AI reducing human error.

AI, Industry Transformation, Efficiency

OpenAI's high-level enterprise consulting business – The Information

Leveraging AI for enhancing fan engagement and analytics in sports.

AI, Consulting, Technology

While Everyone Learns AI, Smart Professionals Master This Instead – Medium

Valuable alternative skills for professionals in sports industry.

AI, Professional Development, Skills