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Key Reads

Senate Budget Suggests Sports Has Chance to Evade New TaxesSportico *

Analyses potential tax implications with broad financial impacts.

Finance, Taxes, Sports Franchises

Premier League Embraces NFL-Style Flex Scheduling for 2025–26Front Office Sports *

Shows significant shifts in sports scheduling practices.

Premier League, NFL, Scheduling

Nielsen: Streaming Passes Linear TV for First TimeSports Business Journal *

Indicates a major shift impacting sports broadcasting strategies.

Streaming, Media, Sports Business

College Athletes Can Now Get Paid by Their Schools…But There's a CatchHuddle Up Substack *

Explore new rules affecting marketing and sponsorship.

College Sports, NIL, NCAA

Streaming Tops Broadcast, Cable Combined for First Time Ever in MayNielsen

A new media milestone with direct implications for sports strategy.

Streaming, Media, Technology

Professional Sports

MLB's Rays in Advanced Talks for $1.7B Sale to Florida Home BuilderSportico

Offers insights into team valuations and ownership changes.

MLB, Finance, Team Sales

Liverpool owner FSG ‘considers' Getafe takeover for multi-club modelSportPro

Examines strategic thinking in sports ownership frameworks.

Sports Business, Ownership Models, Investment

Nielsen: Streaming Passes Linear TV for First TimeSports Business Journal

Evidence sports media professionals need on audience migration trends.

Streaming, Media, Sports Marketing

Private Equity Has Arrived in College SportsFront Office Sports

Investment trends shaping collegiate athletics' financial landscape.

Private Equity, College Sports, Investment

Digital & Social

YouTube is launching Open CallHollywood Reporter *

New opportunities arise for brands in influencer marketing.

Marketing, YouTube, Influencer Marketing

DAZN launches Meta Quest app for FIFA Club World Cup viewingSports Business Journal

Showcases immersive tech trends in sports broadcasting.

Technology, Broadcast, Sports Viewing

Media & Entertainment

Premier League Renew BeIN Rights Renewal Across MENASportPro

Major media deal impacting economic and trend settings.

Media Rights, Premier League, Broadcasting

BSE Global to Build Youth Basketball Facility in BrooklynNBA *

Reflects community engagement trends in sports investment.

Youth Sports, Basketball, Community Engagement

Geek Out

Meta Is Building an Ecosystem That Thinks and Sees for YouCNBC

Potential applications in sports marketing and fan engagement.

AR, VR, Fan Engagement

Magicbrief was acquired by CanvaMumbrella

Tech and marketing strategies in sports business news.

AI, Marketing, Acquisition

AI

Gemini 2.5 Models Go Live, Balancing Cost, Speed, and Deep ReasoningVentureBeat

Improving sports data analysis and operational efficiency.

AI, Technology, Analytics

AI's Replacement of Humans in the WorkforceFuture Party

AI's impact on operational roles in sports.

AI, Workforce, Technology

Make You Think

F1: The Movie Review: Love or Hate by Race Fans?NY Times

Film impacts sports perceptions and fan engagement.

Formula 1, Media, Film

Why Are So Few People Watching the Stanley Cup Final in the U.S.?NY Times

Discussion on viewership challenges in sports media.

NHL, Viewership, Media

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