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Pieter Maenhout, understanding fans in Belgium Football

Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. On this Sports Geek Podcast you will learn: Why Pieter works in a FRM not a CRM The difference between a customer and a fan Why UEFA is so focussed on fans, including [...]

By | 2017-09-17T18:48:23+00:00 June 15th, 2015|2015podcast, Football Podcast, Podcast|0 Comments

Shane Harmon on crowds, stadiums and #sportsbiz

On this week’s podcast we chat with Shane Harmon CEO of Westpac Stadium on crowds, stadiums & technology and #sportsbiz.    Shane is a sports business lifer and is CEO of Westpac Stadium in Wellington, if you're not following @ShaneHarmon then you just aren't doing it properly.   Later in the podcast I chat with Al [...]

By | 2017-09-17T18:48:37+00:00 June 30th, 2014|2014podcast, Football Podcast, Podcast|0 Comments

Building a Digital Team

On this week's Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos.  Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team.  We preview some the the killer digital campaigns for SEAT presentation [...]

By | 2017-09-17T18:48:38+00:00 June 25th, 2014|2014podcast, Podcast|0 Comments

David Burtenshaw on Adelaide Crows fan engagement

Good discussion with David Burtenshaw from the Adelaide Crows on how the sports media landscape in his 9 years at the AFL club.  Mike De Graw from Horizon Communications joins the podcast ahead of SEAT in Miami to chat about wi-fi in stadiums and for events.  On HarfTime we preview what Facebook and Twitter have [...]

By | 2017-09-18T20:53:26+00:00 June 15th, 2014|2014podcast, AFL Podcast, Podcast|0 Comments

Redskins Pride social media campaign fail – ICYMI – @SportsGeek News

In case you missed it - Reprint of Sports Geek News - Tuesday 3rd June 2014 What @SportsGeek reads..... 'Redskins pride' social media campaign fails miserably Kudos to Francis Leach, making a stand against racism. Get a look inside the 45 day planning process that goes into creating a single corporate tweet What consumers are planning for the World Cup and [...]

By | 2017-09-17T18:48:39+00:00 June 4th, 2014|Sports Marketing|0 Comments

2014 predictions & Sochi secret social media platform – ICYMI

In case you missed it - Reprint of Sports Geek News - Tuesday 21st January 2013 What @SportsGeek reads... The Olympics social media secret weapon 10 things I'd like to see more of in #digisport in 2014, great article by Dan Pinne NFL IT Leaders bring Football and the Superbowl into the digital age Athletes decry social media excess Facebook continues Twitterisation [...]

By | 2017-09-17T18:48:48+00:00 January 23rd, 2014|Sports Marketing|0 Comments

Nike, ESPN, Aker & World Cup

New site design ready for launch soon? Do you like? Edition 4 of #BODSW, wow 4 straight weeks thanks Jerry Seinfeld - "Don't break the chain". Nike goes Viral in April - how Nike is taking a different approach in social media using their vast stable of athletes to promote the Nike brand [...]

By | 2017-09-17T18:49:54+00:00 May 21st, 2010|News|0 Comments