Dan McLaren on UK Sports Digital scene and latest from #Sochi2014

On this week's podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe.  On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts.

On this podcast you’ll find out about:

• How TheUKSportsNetwork.com evolved over the years
• How UK sports teams are now using social media compared to 2010
• Why did Manchester United wait so long to jump on Twitter
• Importance of testing to find out what your fans is more important than social media numbers
• Why fans follow all teams on Twitter but not on Facebook
• Why UK teams are focussed on the fan at home to keep them engaged
• What is the difference between #SportsBiz, #digisport and #smsport?
• What are #SochiProblems and what could Sochi organisers have done better with social?
• How did Google give Sochi Olympic organisers a message?
• What is Rule 40 and why is it affecting Australia Ski Resorts?

Like this episode? please leave a review in iTunes.

Resources from the episode

• Follow @DanielMcLaren on Twitter and on Linkedin
• Check out TheUKSportsNetwork.com and on Twitter @UKSportsNetwork and on their Linkedin group
• Connect with Ash Read on Twitter @ashread14
• Come along to DSLondon on April 22 when I'm in London
• Listen Matthew Gepp from West Coast Eagles on fan engagement strategy
• Follow @SochiProblems for some laughs, meet Alexander Broad behind the Twitter account
• Olympic Hub for athletes, official @Sochi2014 account
• Olympic sponsors hit by activists
• Australian ski resorts told to stop tweeting about Olympic athletes under rule 40
• Follow David Morris Aerial Skier with the terrific Twitter handle @AerialSkier
• Jon Loomer response to Facebook Fraud video, worth watching.
• Ep #38 dedicated to Curt Schilling who wore 38 with distinction in MLB winning World Series with Arizona and most famously breaking the curse with bloody sock with Red Sox.
• On Android, we have fixed the RSS feed – https://sportsgeekhq.com/android
• Want to attend our Sports Geek ODE (One Day Educational) then sign up for Sports Geek News?

Google makes a stand

Social Media Post of the Week

Here is the video discussed by Dan from Juventus celebrating 10M Facebook likes.  Not a bad kick from Carlos Tevez.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Closing 2 Cents

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks.  Thanks in advance.

On SoundCloud?

Follow Sports Geek on Soundcloud, all episodes available.