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Matthew Vinson on marketing fan experience in NASCAR

In this episode of Sports Geek, Sean Callanan interviews NASCAR's Matthew Vinson:

On this podcast you'll learn about:

  • How NASCAR is different to traditional sports (home/away season) from a marketing point of view?
  • Marketing an iconic venue like Daytona
  • How NASCAR fans make the experience at Daytona 500
  • How fans participated with NASCAR with limited fan access
  • Changes to NASCAR since the merger
Matthew Vinson on Sports Geek

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