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Powered by Sports Geek curation and AI training, Sports Geek Reads brings you the best sports, digital, marketing, and technology articles from across the internet.

You can check out all the articles at Reads.SportsGeekHQ.com, submit your articles and vote on your faves.

Emerging Tech’s Testing Ground, Sports Ticketing Chaos & FIFA’s Post-EA Gaming Gambit
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Emerging Tech’s Testing Ground, Sports Ticketing Chaos & FIFA’s Post-EA Gaming Gambit

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Emerging Tech’s Testing Ground, Sports Ticketing Chaos & FIFA’s Post-EA Gaming Gambit

@seancallanan2026-07-05T17:14:45+11:00

Emerging Tech’s Testing Ground, Sports Ticketing Chaos & FIFA’s Post-EA Gaming Gambit@seancallanan2026-07-05T17:14:45+11:00

Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents & How ‘Made with AI’ Labels Hurt Engagement
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Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents & How ‘Made with AI’ Labels Hurt Engagement

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Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents & How ‘Made with AI’ Labels Hurt Engagement

@seancallanan2026-07-05T17:15:14+11:00

Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents & How ‘Made with AI’ Labels Hurt Engagement@seancallanan2026-07-05T17:15:14+11:00

TikTok as Australia’s Second Screen, UFC’s Social Metrics & AI Making Marketing Decisions
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TikTok as Australia’s Second Screen, UFC’s Social Metrics & AI Making Marketing Decisions

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TikTok as Australia’s Second Screen, UFC’s Social Metrics & AI Making Marketing Decisions

@seancallanan2026-07-03T12:49:44+11:00

TikTok as Australia’s Second Screen, UFC’s Social Metrics & AI Making Marketing Decisions@seancallanan2026-07-03T12:49:44+11:00

NBA’s $500M European Expansion, LeBron’s Next Move & AI-Labelled Posts Underperform
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NBA’s $500M European Expansion, LeBron’s Next Move & AI-Labelled Posts Underperform

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NBA’s $500M European Expansion, LeBron’s Next Move & AI-Labelled Posts Underperform

@seancallanan2026-07-02T10:54:38+11:00

NBA’s $500M European Expansion, LeBron’s Next Move & AI-Labelled Posts Underperform@seancallanan2026-07-02T10:54:38+11:00

From World Cup Marketing Wars to Tech as Sport’s Lab
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From World Cup Marketing Wars to Tech as Sport’s Lab

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From World Cup Marketing Wars to Tech as Sport’s Lab

@seancallanan2026-07-01T09:13:51+11:00

From World Cup Marketing Wars to Tech as Sport’s Lab@seancallanan2026-07-01T09:13:51+11:00

Warriors’ $50M AI Deal, NBA Europe’s Expansion Blueprint & Comcast’s NBCUniversal Spin-Off
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Warriors’ $50M AI Deal, NBA Europe’s Expansion Blueprint & Comcast’s NBCUniversal Spin-Off

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Warriors’ $50M AI Deal, NBA Europe’s Expansion Blueprint & Comcast’s NBCUniversal Spin-Off

@seancallanan2026-07-01T00:45:18+11:00

Warriors’ $50M AI Deal, NBA Europe’s Expansion Blueprint & Comcast’s NBCUniversal Spin-Off@seancallanan2026-07-01T00:45:18+11:00

From Cosm’s $100M Sony Deal to PGA Tour Promotion & Record NBA Jersey Patches
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From Cosm’s $100M Sony Deal to PGA Tour Promotion & Record NBA Jersey Patches

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From Cosm’s $100M Sony Deal to PGA Tour Promotion & Record NBA Jersey Patches

@seancallanan2026-06-29T10:12:53+11:00

From Cosm’s $100M Sony Deal to PGA Tour Promotion & Record NBA Jersey Patches@seancallanan2026-06-29T10:12:53+11:00

NHL Digital Transformation, MLB Prop Bet Integrity & Warriors AI Sponsorship
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NHL Digital Transformation, MLB Prop Bet Integrity & Warriors AI Sponsorship

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NHL Digital Transformation, MLB Prop Bet Integrity & Warriors AI Sponsorship

@seancallanan2026-06-28T09:46:30+11:00

NHL Digital Transformation, MLB Prop Bet Integrity & Warriors AI Sponsorship@seancallanan2026-06-28T09:46:30+11:00

Cable’s Decline, Premier League Sponsorship Values & Warriors’ Record Jersey Deal
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Cable’s Decline, Premier League Sponsorship Values & Warriors’ Record Jersey Deal

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Cable’s Decline, Premier League Sponsorship Values & Warriors’ Record Jersey Deal

@seancallanan2026-06-27T13:51:53+11:00

Cable’s Decline, Premier League Sponsorship Values & Warriors’ Record Jersey Deal@seancallanan2026-06-27T13:51:53+11:00

Fan-First Tickets, FIFA 2026 Brands & NHL’s $3.5B Texas Expansion
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Fan-First Tickets, FIFA 2026 Brands & NHL’s $3.5B Texas Expansion

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Fan-First Tickets, FIFA 2026 Brands & NHL’s $3.5B Texas Expansion

@seancallanan2026-06-26T12:34:21+11:00

Fan-First Tickets, FIFA 2026 Brands & NHL’s $3.5B Texas Expansion@seancallanan2026-06-26T12:34:21+11:00

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