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@Arsenal content strategy and @WestCoastEagles digital plans

Richard Clarke is the managing editor for Arsenal Media Group driving all the content for Arsenal fans around the world, we chat with him on ABC Grandstand.  In a recent visit to Perth I sat down with Matthew Gepp to discuss what has worked for West Coast Eagles and what they have planned for 2014. [...]

By | 2017-09-17T18:48:51+00:00 November 9th, 2013|2013podcast, AFL Podcast, Football Podcast, Podcast|0 Comments

Digital Case Studies explained from #SEAT2013

Back from SEAT Conference in Kansas City, what a great conference.  This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR.  You can follow along via on Slideshare below or download from Slideshare. More SEAT related podcasts coming up soon, so stay tuned. More specifically, in this podcast [...]

By | 2017-09-17T18:48:54+00:00 August 15th, 2013|2013podcast, Podcast|0 Comments

Digital Cheer Squad Wrap – 3-Day Frenzy, Origin & Fans of the Week

It’s been another big fortnight for our Digital Cheer Squad implementations, with a number of giveaways and as always examples of tremendous fan support. We’re here to take you through the highlights from the last 14 days. The Swoop 3-Day Frenzy Ahead of West Coast’s round 14 clash with Essendon, the team held a 3-Day [...]

By | 2017-09-17T18:48:55+00:00 July 4th, 2013|Digital Cheer Squad|0 Comments

Digital Cheer Squad Round Up – Engaging Facebook and Twitter fans

The action’s heating up in the AFL, NRL and Super 15 competitions, and fans are increasing their social media activity as finals draw near. With Digital Cheer Squad implemented at five major clubs, Sports Geek gives you an update on how each are tracking. Cowboys Social Club Over the weekend, the North Queensland Cowboys hosted [...]

By | 2017-09-17T18:48:57+00:00 June 19th, 2013|Digital Cheer Squad|0 Comments

Blues, Cowboys & Eagles fans fire up @DigiCheerSquad

As we draw deeper into the 2013 AFL and NRL seasons and nearer to the Super Rugby finals, a number of Digital Cheer Squads are up and firing - with fans racking up the mountain of points on offer! What is Digital Cheer Squad? Digital Cheer Squad is an online frequent flyer rewards system that grades a fan [...]

By | 2017-09-17T18:48:58+00:00 May 24th, 2013|Digital Cheer Squad|0 Comments

#Digibattle results @BrisbaneLions Vs @WestCoastEagles using @DigiCheerSquad

As previewed last week the Lions took on the Eagles in an online fan battle. In the Maroon Corner Lions Preview: Lions fire up the Digital Pride, find the Lions on Facebook and on Twitter @BrisbaneLions See their Digital Cheer Squad in action Brisbane Lions with Digital Pride In the Blue & Gold Corner Eagle Preview: Eagles call for Swoopers, [...]

By | 2017-09-17T18:49:25+00:00 June 5th, 2012|Social Media|0 Comments

Twitter Hashtags – The Good, the Bad and the Ugly

The focus on this week's ABC Grandstand segment focuses on twitter hashtags, what they mean, and the importance of getting them right. Download the mp3 With the NBA Playoffs and the AFL season  in full swing as we head toward June, social media is there in full force, and the masses are focusing heavily on their #hashtagging. With [...]

By | 2017-09-17T18:49:25+00:00 May 31st, 2012|Social Media|0 Comments