Connected Real Madrid, LeBron & KD & Google+ Brandjacking

Welcome to another huge week of #BODSW. This week, we’re bringing you some great developments from Real Madrid, LeBron James, Kevin Durant (again), and much, much more. Without further ado, here is this week’s edition of #BODSW.

Real Madrid fans to be connected

We start in Spain at Real Madrid’s Santiago Bernabéu Stadium. The La Liga super club is set for a European first, as they plan to activate a new, high density Wi-Fi system in the stadium that fans can use while watching Real strut their stuff.

NBA Stars turn YouTube stars?

Over to the United States now, with NBA superstars Kevin Durant and LeBron James utilising social media throughout the NBA lockout to stay engaged with fans and grow their personal brands. The duo have started a webcast entitled, “Striving for Greatness”, where the two work out together to improve their games for whenever the NBA gets past it’s labour dispute.

Stay tuned on LeBron James YouTube Channel for more episodes.

Twitter & journalism

Hitting social media now, with Poynter publishing a brilliant read about journalists, Twitter, and the professional dangers associated with retweeting. Definitely worth a read, even if just to pick up tips about Twitter etiquette.

Aussies web stats

If stats are your thing, check out the ABS’ latest work on internet activity in Australia, with some great numbers coming out regarding the availability of broadband internet in Australia.

Google+ & Brandjacking

We look at Google+ next, with an article about fake pages, like the ones we see on Twitter, with TPM having published a story about a fake Google+ page for Bank of America, that has been set up and is trashing one of America’s largest companies.

Best on Ground

BOG this week is the giant video wall where people can try and match the speed of the New York City marathoners for 60 yards, just to see the amazing speeds that these professional marathoners can sustain for some 26.2 miles.  Do you think you can keep up with Ryan Hall?

Video of the Week

NFL linebackers are a special, violent breed of footballer. Not many are better at what they do that the Dallas Cowboys’ DeMarcus Ware. Check out the super slo-mo video of, “The Anatomy of a Sack”, brought to you by Red Bull.

#BODSW – Best of Digital Sports World compiled with the help of @Dion_Anthony

Al Michaels, All Blacks, Concussions, @MCG & #NBALockout

Best of Digital Sports World #12

So nearly two months to the day, #BODSW is back in action! After a very busy time here at @SportsGeekHQ, the weekly #BODSW is firing back up, so let’s dive straight into what’s been happening in the digital sports world.

Head of the Nielsen Sports Group, Stephen Master, recently hosted a panel discussing, “How mobile is changing sports media & marketing”. The panel featured man high-end sporting professionals and is well worth a look.

With the digital world growing rapidly in terms of news and current affairs websites and writers, News Limited are becoming trendsetters by planning a digital subscription news website. Ross Dawson (@rossdawson) has all the details in his blog.

Excellent interview of legendary NFL commentator Al Michaels with ESPNs (@espn) Bill Simmons. (Side note: If you’re a fan of sports writing with twists and unrivalled flair, follow Simmons on Twitter, @sportsguy33, and check out Grantland. You won’t be disappointed).

Let’s come a little bit closer to home now, with new Collingwood (@Collingwood_FC) coach Nathan Buckley giving an exclusive interview to Collingwood’s in-house media channel, CTV. The video, which can be watched here, has had nearly 4,000 views on YouTube it shows how clubs can now manage the media message as both The Age and the Herald Sun quoted from the interview.

Now we head back to the US with our #bodsw, with Technology Review’s (@techreview) story about the Stanford School of Medicine using specially-designed mouth guards to conduct a study on the effects of head injuries in football players. Get all the details of the study right here.

With the ongoing #nbalockout still causing grief to players and fans alike, PR Week US (@PRweekUS) has published a story, telling of the National Basketball Players’ Association educating it’s members on how to be smart with social media and not lose the PR war.

A warm Sports Geek welcome to Twitter for the @MCG

Now we now the Melbourne Cricket Ground is not new to Twitter but they now have a Twitter handle that befits their standing in Melbourne’s sporting scene.

Sports Geek was engaged to obtain the shorter @MCG and transition from @MCG_News.   Navigating the Twitter support ecosystem can be tricky but we’ve done it before obtaining @WestCoastEagles and managing the move from @WCEOfficial.

No need to change your Twitter lists or follow the new accounts if you were following @MCG_News you are following @MCG, but now it is easier to mention them in your tweets.

If you would like to secure your rightful place in the twittersphere please contact us we are more than happy to consult and take you through the process.

[blackbirdpie url="https://twitter.com/#!/MCG/status/120962588875030528"]

Best on Ground

This week’s BOG goes to the All Blacks.

Not only have they dominated on the field, getting to the final of the Rugby World Cup, but they’re leading the way digitally off-field, also. Check out how the All Blacks are taking advantage of digital media and making a splash on Facebook.

The anticipation awaits….

Video of the Week

If you haven’t checked out CNBC Sports Biz (@SBGameon) you should with host Darren Rovell (@darrenrovell) and Erin Sharoni (@erinsharoni) they will keep you up to date in the sports business world.  Take a look at their video on Apple founder Steve Jobs’ impact on sports.

Thanks to @Dion_Anthony for assistance in compiling #BODSW

Sports DP & TWolves, Sports Digital Revolution, Pendles on Tout

Reprinted from Sports Geek NewsletterSign up here

Timberwolves and Sports DP

The NBA draft for the Minnesota Timberwolves for 2011 also saw the successful launch of Sports Geek’s new product Sports Digital Passion (Sports DP).

Sports DP  is a web application that grades a social media fan based upon the support they show for your team via Twitter and Facebook.  It also allows for data capture of email addresses for both your team and your sponsors.

Check out our case study on the Minnesota Timberwolves or for more information on how to get this for your team contact Sports Geek

Sports Digital Revolution

Sean recently presented at the the @SEATConference in Los Angeles.   The panel discussion looking at sports digital case studies from SF Giants, San Antonio Spurs & Play Network was kicked off with the Sports Digital Revolution available on the SportsGeekHQ YouTube video.

Pendles on Tout

Collingwood midfielder & Norm Smith Medalist Scott Pendlebury is the latest sports star to join Tout.  Check out his first Tout made at Sports Geek HQ, it was featured on Tout’s popular page along side Shaq.

Check out the video with all the sizzle of Tout since Shaq used Tout to announce his retirement.

Quick and easy to use – you can Tout from your iPhone or iPad and upload it to tout – either via the web or their simple app

Pendles can also be found on Facebook and Twitter and his website ScottPendlebury.com.au.

Worth a listen – Sterns Vs Simmons

If you haven’t listened to Bill Simmons candid discussion with NBA Commissioner David Stern you should (Listen here).  Great insight into the NBA lockout & must listen for any fan of the NBA but also of sports business. Also try out AudioPress great for listening to podcasts via streaming.

Links we like

David Stern interviewed by Bill Simmons on NBA Lockout
Facebook Messenger App Could Replace Texting
The Engagement Trajectory: How Consumers Socially Engage with Brands
An NFL Coach Sells His Mercedes To A Cafeteria Worker For 20 Bucks
Great infographic on the social web every 60 seconds

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March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
2011 Target – 1,000,000