Tod Caflisch is the director of IT at the Detroit Red Wings and needed to upgrade wi-fi capabilities of Joe Louis Arena with a short term solution with a new arena to be opened in 2017. Joe Costanzo from Signal Share brings insights on both wi-fi usage and how other verticals like music and events are using Live-Fi to deliver new data.
On this Sports Geek Podcast you will learn:
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How Tod pitched a wi-fi solution for an older building
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Why data acquisition was a vital component of the total solution
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How the Live-Fi solution delivered over 20,000 new sales leads
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What apps fans use most when at an event
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Ability to reskin and customise Live-Fi page to reflect the event at the venue
Resources from the podcast
- Connect with Tod Caflisch on Twitter (@TCaflisch) and Linkedin
- Listen to Tod's previous episode on #12
- Follow Red Wings on Facebook, @DetroitRedWings on Twitter and @DetroitRedWings on Instagram & @LFC on Vine
- Connect with Joe Costanzo from Signal Share on Linkedin
- Learn more about the Red Wings rollout from Signal Share and here
- Mobile Sports Report on Joe Louis Arena wi-fi rollout
- What is an IDF?
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 registrations close June 30 – Convince your boss with this download
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Have you signed up for weekly Sports Geek News?
Signal Share – SEAT 2015 Sponsor
Posts from Detroit Red Wings
Red Wings at the NHL Draft
The #RedWings are on the clock. #NHLDraft #AttExtCov pic.twitter.com/15qcwJoJRH
— Detroit Red Wings (@DetroitRedWings) June 27, 2015
New Draft Pick shared on Snapchat – OfficialDRW
Snapchat official! #Evgeny #AttExtCov #DRWDraft15 pic.twitter.com/vB7Kv0eKEj
— Detroit Red Wings (@DetroitRedWings) June 27, 2015
And on Instagram
Thanks for the Sports Geek Red Wings jersey Tod
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Digital Marketing in Sport – No1 resource
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