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Activating your Digital Cheer Squad with Auckland Blues & managing fan reactions online with Brisbane Lions

In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor.  We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as [...]

By | 2017-10-13T20:40:59+00:00 September 28th, 2013|2013podcast, AFL Podcast, Podcast|0 Comments

Value of old-school social networking

This week on ABC Grandstand, Sports Geek was in the studio to discuss Tweetups and the teams taking part in the new craze. Download mp3 What is a Tweetup? To put it simply, a tweetup is a meet up of Twitter friends and/or fans of a team. It's a great way for teams to drive [...]

By | 2017-09-17T18:49:17+00:00 July 21st, 2012|Social Media|0 Comments

Fantasy sports – The first wave of social media?

Recently my inbox was bombarded with emails concerning NBA fantasy trades in my local NBA fantasy competition.  It got me thinking that if social media is defined as connected discussion then the boom of fantasy sports online could be seen as a pioneer in social media. Like social media, fantasy sports connects people bringing them [...]

By | 2017-09-17T18:49:56+00:00 March 5th, 2010|Web|0 Comments