In this podcast we talk to James Royer (@JamesRoyer) from Tampa Bay Lightning about #BoltsSocialCentral on ABC Grandstand Digital with Francis Leach. On HarfTime with Daniel Harford this week I discussed how to handle emotional fan feedback on social media platforms, when to block and when to forgive fans.
More specifically, in this podcast you’ll find out about:
- Why Tampa Bay Lightning decided against selling final corner of stadium to sponsors.
- How cupcakes make sports fans sell their “digital soul”.
- What sports teams can learn from talk back radio.
- Does Seth Godin have the best description for sports digital fans?
- How to deal with passionate sports fans when the team is not performing.
- How to build Infographics quickly and easily using Infogr.am.
Resources from the episode
- #SportsGeekTrip Recap – findings from meetings with Twitter, Tint, Pinterest, Golden State Warriors, List.ly, Oakland A's, Chirpify, Ticketnet, Portland Trailblazers, #SMMW13 and LA Galaxy
- Podcasts I mentioned for inspiring me – BS Report, The Basketball Jones, Wil Anderson‘s TOFOP, Pat Flynn
- #TwitterBrekky recap from last year in Melbourne and Sydney
- Article profiling #BoltsSocialCentral and cupcakes worth tweeting about
- SEAT Conference in Kansas City in August, see you there! #SEAT2012 was a blast.
- Seth Godin's post
- Melbourne Storm infographics on Pinterest
- Sports Geek on Infogr.am
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Thanks for tuning in, I'd love your feedback in the comments or send me a tweet @seancallanan