Jesper Søegaard engaging Danish grassroots football via technology

“Building an app is always super complicated and you've got all kinds of different challenges going forward. I think my biggest lesson was keeping it simple and focusing on the key value in the creative field.”

Jesper Søegaard on building the Driblr app

Jesper Søegaard started his career in the advertising industry in 2009. He was a copywriter back in the day when he got fascinated with the digital world. Since then he started working on CRM campaigns, email marketing and digital marketing for a big car company.

In 2014, he was called by a friend who asked him to join Dansk Boldspil-Union (DBU) to create a big digital journey. This started his career in DBU and in sports. He was first responsible for ticketing, fans, CRM and data. He is now the Digital Commercial Manager, creating value for DBU and partners through innovative digital solutions. He is also involved in building the Driblr app which recently won the UEFA Grow award for the Creativity and Innovation special category.

• Connect with Jesper Søegaard on LinkedIn
• Learn more about Dansk Boldspil-Union (DBU) on Twitter @DBUfodbold, Facebook, and LinkedIn
• Download Driblr on Apple App Store or Google Play
• Some related articles you might want to read:
  • We have moved closer to a Nordic World Cup in 2027
  • Danish football is doing well
• Some Sports Geek episodes you might be interested in:
  • Digital and Football with David Fowler
  • Pieter Maenhout, understanding fans in Belgium Football
• Follow and support Gravitas on the OPL season of the League of Legends. Visit Gravitas.gg now
• Need help with your team or athlete's digital? Go to Sports Geek Social Media Athlete Training

4:01 Jesper Søegaard tells us more about Dansk Boldspil-Union (DBU)

5:45 How Jesper’s career started and what his role at DBU entails

8:03 What the digital landscape at DBU looked like in 2014

9:50 What areas did Jesper focused on when he started his role at DBU

13:58 The challenges they faced in a commercial standpoint

18:46 The importance of CRM data for DBU partners and sponsors

22:22 The main value proposition for Driblr

25:05 How Driblr is supporting grassroots football

26:59 How they create the balance in fan engagement and advertising

29:08 The biggest lesson in building an app

33:18 Sports Geek Closing Five

43:02 Need help on understanding the digital landscape? Go to https://sportsgeekhq.com/digital-strategy/

44:27 Follow our League of Legends esports team at Gravitas.gg

Cool fan event DBU hosted

Great moment for Football Hall of Fame

Good time at the #FootballensKongres19