On this week’s podcast I chat with Michael Briggs from the Australian Rugby Union about how they engage Wallabies fans using social and digital. On ABC Grandstand I chat with Francis Leach about current stadium fan engagement debate between Vivek Renadive and Mark Cuban.
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On this podcast you’ll find out about:
- How the ARU engaged fans using Rugby Rewards
- The ARU partnership with Accenture delivered stats infographics in game to fans
- Why it was important for Wallabies to engage casual fans
- What effect 35,000 travelling British & Irish Lions fans have on social chatter
- What off season content strategy the ARU will employ in 2014
- Should fans use smartphones in stadiums?
- Which NRL team hit 200K Facebook fans this week
Resources from the episode
- Follow Michael Briggs @mick_83 on Twitter and on Linkedin
- Like the Wallabies on Facebook and follow @QantasWallabies on Twitter @australianrugbyunion on Instagram and more info on rugby.com.au
- Here is an example of match infographics via Twitter
- Some more info on Rugby Rewards
- Vivek Ranadive wants more technology in stadiums
- Mark Cuban’s response on Blog Maverick
- Listen to Dan Pinne on Melbourne Storm Cast on iTunes
- Ep #41 dedicated to Dirk Nowitski from Dallas Mavericks. I was lucky enough to see him score his 20,000th NBA point.
- Have you signed up for Sports Geek News? You missed this last week.
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