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REPLAY – Kenny Lauer – Golden State Warriors

This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback. Today's episode features Kenny Lauer from Golden State Warriors (before winning the NBA Championship in 2015) originally posted in January 2014. On this podcast you’ll find [...]

By | 2017-09-17T18:48:12+00:00 December 27th, 2016|Podcast, Sports Geek Replay|0 Comments

Fiona Green on understanding your fans using CRM

This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used. On the Sports Geek Podcast you will learn: Importance of CRM strategy Process first, then automation is the key Recency, Frequency & Value Where social fits in to CRM What other data you [...]

By | 2017-09-17T18:48:31+00:00 December 8th, 2014|2014podcast, Podcast|0 Comments

Kenny Lauer on how Golden State Warriors engage fans & Fiona Green on understanding sports CRM

Action packed Sports Geek Podcast we chat with Kenny Lauer from Golden State Warriors and from London we chat with CRM specialist Fiona Green. On this podcast you’ll find out about: How Kenny brought is customer strategist skills to sports Why Google Hangouts is the jewel in the crown for Google+ How Warriors leverage their [...]

By | 2017-09-17T18:48:49+00:00 January 10th, 2014|2014podcast, NBA Podcast, Podcast|0 Comments