@Arsenal content strategy and @WestCoastEagles digital plans

Richard Clarke is the managing editor for Arsenal Media Group driving all the content for Arsenal fans around the world, we chat with him on ABC Grandstand.  In a recent visit to Perth I sat down with Matthew Gepp to discuss what has worked for West Coast Eagles and what they have planned for 2014.

On this podcast you’ll find out about:

• What are key drivers for Arsenal Media group?
• Why Arsenal is in the global fan development business
• How Arsenal fans compare around the world
• Importance of appealing to your aspirant fans
• How Arsenal integrate players into Twitter engagement
• How West Coast Eagles use Eagles Vision to connect with fans across Western Australia
• Importance of educating athletes on positives and negatives of social media
• Understanding your fan demographic when posting content
• Value of social media promotion for your branded content

 

Resources from the episode

• Find Richard Clarke on Twitter (@mrrichardclarke) and Linkedin
• Check out Arsenal.com and on Facebook and @Arsenal on Twitter
• Arsenal Slow Motion highlights as discussed on podcast
• Getting ready for an @Arsenal Twitter takeover
• MLB social media stats from World Series
• Fenway goes wild during final out of World Series – check out how many phones out
• Compare with photo from Pope inauguration from 2005 and 2013
• Connect with Matthew Gepp on Twitter (@schismd) and Linkedin
• Find out more about West Coast Eagles, like them on Facebook and follow @WestCoastEagles and how big Western Australia is
• Example of Eagle Vision
• A few tweets from Nic Naitanui makes page 3 news in WA
• Some more posts activations for The Swoop built using Digital Cheer Squad
• West Coast Eagles podcast launched in 2013
• Sounds of the game thanks to Daniel Pinne at the Melbourne Cup.
• Thanks for iTunes reviews in Australian iTunes and USA iTunes.
• Have you signed up for weekly Sports Geek News?
• Are you following Sports Geek Podcast Pinterest board?

Congrats to @Arsenal

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The @Arsenal Twitter account hit 3 million during #AFCvLFC. Thanks for making us the most followed PL team #Arsenal3m pic.twitter.com/2HlckpGODJ

— Arsenal FC (@Arsenal) November 2, 2013

 

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