In this episode of Sports Geek, Sean Callanan chats with Loretta Johns, Executive General Manager – Media, Marketing & Communications, Sydney Swans
On this podcast, you'll learn about:
- Making the move from journalism to “clubland”
- Why you need to be ready to adapt to new challenges like taking on marketing remit
- Understanding the planning (and chaos) of historic Buddy 1000 moment
- How the Swans market to fans and wider Sydney market differently to Melbourne
- The importance and impact of the Swans' Diversity Action Plan
- How digital personas can shape your content design
Listen to Loretta Johns on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Loretta Johns on LinkedIn, and send her a message that you listened to this podcast episode via Twitter @lorettajjohns
- Follow Sydney Swans across social media
- Check out the Sports Geek Amplify series – Season 1 to get a feel for what SEAT Sports Geek Amplify series will be like.
- Check out some more Sports Geek episodes you might enjoy:
- Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023
- Live Sports Geek interview with NFL's Charlotte Offord
- Football Australia CEO James Johnson will be speaking at Money In Sport
As discussed on the podcast
Watch the build-up and mayhem to Buddy 1000!
#Buddy1000 Lance Franklin kicking his 1000th goal
A year to the day.
The legend becomes immortal. #Buddy1000 #Bloods pic.twitter.com/oKLmapnmKY
— Sydney Swans (@sydneyswans) March 25, 2023
So aligned with the discussion with Loretta “Selling experience through fans.”
🥹🥹🥹 pic.twitter.com/iLMn7oEdDp
— Sydney Swans (@sydneyswans) March 26, 2023
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
Check out Sports Geek Amplify
