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Community Is The Key To Success – James Johnson, Football Australia

In this episode of Sports Geek, Sean Callanan chats with James Johnson, CEO at Football Australia

On this podcast, you'll learn about:

  • James' early career as a footballer and how did it shape his career in sports business?
  • What was the football landscape like when he returned to Australia as CEO in 2020?
  • How will Australia become the centre of women's football in the Asia Pacific Region?
  • Why the Socceroos and Matildas are beloved national teams
  • Why understanding the culture and intricacies of different countries was invaluable in securing 2023 Women's World Cup
James Johnson on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

As discussed on the podcast

See Sean and James at Money in Sport

@Socceroos return home

#WeAreMatildas

See you at SEAT in Las Vegas

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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