On this week's episode, Sean chats with David Campbell and Peter Mineo from the Victorian Racing Club about the race that stops a nation, the Melbourne Cup.
On this podcast you'll learn about:
- How the Melbourne Cup goes beyond sport and is a cultural event in Australia
- How the partnership with Twitter to stream the Melbourne Cup live came about
- What sponsors are looking for in terms of digital activation on the course
- How Melbourne as a sporting city pushes the event experience and digital activations for consumers at live events
- The different strategies the VRC used for different social platforms based on how people consume content on those platforms
Do your players need social media training?
Resources from the podcast
- Thanks again to David Campbell and Peter Mineo from VRC for being our guests on this week's show
- Connect with David Campbell on LinkedIn
- Connect with Peter Mineo on LinkedIn, Twitter and Instagram
- Follow VRC on Twitter @FlemingtonVRC, Facebook, Instagram and LinkedIn
- Other Sports Geek podcast episodes you might be interested in:
- Keen to see Sean appear at the Melbourne International Comedy Festival, get your ticket here
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Highlights from podcast with David Campbell and Peter Mineo
3.27 Dave talks about the background & history of Melbourne Cup
4.25 Pete shares the highlights of 4-day Melbourne Cup Carnival
6.58 Dave speaks about his role as a Media & Partnerships Manager
7.53 How they’ve developed live streaming the race across social media especially Twitter
10.39 How they’ve grown in social media partnerships
12.26 Pete on how VRC work with sponsors & activations
14.26 On consumer brands valuing consumers more
15.46 Changes on how the Bird Cage looks and feels and what sponsors are looking for
18.04 The difference Snapchat and Facebook bring to Melbourne Cup Carnival
23.35 Pete on how brands associate with the Carnival
25.28 Dave on their preparation time for the Carnival
27.00 Pete on how they balance serving VRC members and keeping them happy
28.29 Dave on opening their doors to media as part of their content strategy
29.36 Dave on their digital stats from the Melbourne Cup Carnival
31.53 Pete discusses about their new naming rights partner – Congrats to Lexus
36.17 Sports Geek Closing Five
48.59 What can Sports Geek and Sports Geek Campaigns do for you
53.24 Sounds of the Game: Final 30 secs of Melbourne Cup 2017
Some Melbourne Cup posts from you may have missed
The Birdcage
Perfect day to be onboard the @GHMUMM Grand Cordon! #StakesDay #MelbCupCarnival pic.twitter.com/LahSCO6ZXj
— FlemingtonRacecourse (@FlemingtonVRC) November 11, 2017
Party in the Park
.@HotDubTM has got #ThePark pumping! #MelbCupCarnival pic.twitter.com/jjmaJqDdnw
— FlemingtonRacecourse (@FlemingtonVRC) November 7, 2017
The race that stops a nation
Rekindling has won the 157th running of the #EmiratesMelbourneCup.
READ: https://t.co/YFjm4QUwki pic.twitter.com/K5wtj3c9fF
— Racing.com (@Racing) November 7, 2017
BOSS Highlights
Amazing stat from @sallyspriggs over 500k wore a KFC bucket head at the @CricketAus this summer. Campaign in 10th year and they've stuck with it now integrated with LED signage. #BOSSummit pic.twitter.com/u3dEuYp4VR
— Sean Callanan (@seancallanan) March 14, 2018
Wise words
Loved the opening line from @fages1 at #BOSSummit on how brutal #sportsbiz industry is. Completely agree, getting up again no matter what sports throws at you is essential to survive in sports. https://t.co/8ghFayF2Iu pic.twitter.com/Asb1vw9HJH
— Sean Callanan (@seancallanan) March 14, 2018
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Thanks for the review on iTunes
Insightful and interesting
★★★★★ in Apple Podcasts by sportssasha from UK on January 23, 2018
I can’t wait for this podcast to come out. It is so interesting and insightful and is extremely helpful for someone keen to know more about the industry. Keep up the good work!
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