SGP 023: Shane Harmon on digital & venues and #WarriorsLive

Westpac Stadium for A-League (Photo from @WestpacStadium)Westpac Stadium CEO Shane Harmon chats about his experience with Rugby World Cup in 2011 and his new role at Westpac Stadium in Wellington.  On Harf Time we look look back at why #WarriorsLive was a success bringing fans into the huddle at a preseason practice.

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On this podcast you’ll find out about:

  • What sports teams can learn from Gary Vanyerchuk’s book promotion on Twitter
  • The importance of Facebook for ticket sales for Rugby World Cup
  • How Twitter was vital for Rugby World Cup as a comms tool around Christchurch earthquake
  • Challenges and opportunities for stadiums and venues entering social media
  • How Golden State Warriors got me out of bed at 5am
  • How sports teams can leverage Google Hangouts on Air

#WarriorsLIve on Google Hangouts on AirResources from the episode

Make the effort on Twitter

Follow the example of @GaryVeee (he has 1M Twitter followers)

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Podcast transcription

Sean: Welcome to episode 23 of the Sports Geek podcast. On today’s episode, what can sports learn from Gary V. I chat with Shane Harmon from the Westpac Stadium about sports and digital. And how did the Warriors get me out of bed at 5 o’clock in the morning?

DJ: Welcome to the Sports Geek podcast. The podcast built for the sports digital marketer. And now here’s your host, working through rehab because he still fancies himself a dancer, Sean Callanan.

Sean: Thanks DJ Joel. My name is Sean Callanan from Sports Geek and this is another episode of the Sports Geek podcast. Thank you very much for downloading. On today’s episode we’re going to have a chat with a good friend of mine, Shane Harmon, who’s the CEO of Westpac Stadium, about some of the things he is looking to do in his new role there, around activating the stadium in Wellington, New Zealand. And also later we will look at Warriors live, a Google Hangout on Air where the Golden State Warriors invite their fans to watch practice, and there was a bit of a Google Hangout while it happened. I was lucky enough to be part of it. But first, here’s my chat with Shane Harmon, CEO of Westpac Stadium, on ABC Grandstand with Francis Leach.

Francis: Good day Sean.

Sean: Good day Francis, how are you doing?

Francis: Not too bad. Another interesting week. It was a #socceroos #ange.

Sean: Well #welcomeange and #farewellange.

Francis: The Twitter verse this week.

Sean: It was by the socceroos and pretty well received by most football fans.

Francis: Indeed it was and last night was a really nice to send him off. What’s been happening this week, you’ve been in touch with a guy who maybe has had a listen or two for some of our big sports conglomerates on how to stay in touch and be authentic with the fans.

Sean: Yeah, I guess he’s a social media expert and a wine entrepreneur. Gary Vanyerchuk who’s based out of New York I think and @garyvee with a couple of e’s at the end. He’s got over a million followers.

Francis: That’s a powerful platform.

Sean: It is a powerful platform. He’s well known for a book called Crush It. So he’s a bit of a social media antiroll as really motivating. I’ve been telling people how to use social to connect with their audience. He’s done it with his wine business and now he sort of teaches people in that space. He’s got a new book coming out called Jab, Jab, Jab, Right Hook, which is a bit of a metaphor for his method using social. And so I knew it was coming out, I keep an eye on what he’s doing. But on Twitter the other day I got a tweet from JJJRHBook. On Twitter it said: ‘Hope you’re crushing Melbourne SC ;)’.

Francis: So a very specific…

Sean: It was directed… It wasn’t a direct message, but it was a reply straight to me. Whether they identified me, used a tool like Cloud or…

Francis: Can you do that? Can you, if you’ve got somebody who’s a regular follower or may be directed…

Sean: You can. You can do it with the influences or targeting people who you think might be a good candidate for your product. So it was a little reaching out and so I just went… the idea was right. I knew about the book. I retweeted and said you’ve got to give Gary V some credit. He’s really reaching in and hustling to get that book out. And then, on top of that, I wasn’t expecting anything, Gary replied: ‘Thanks Sean. Good luck with it.’’ He replied with his million followers, so the lesson I take away from that from a sports point of view is to not forget that, Twitter especially is an engagement platform, it is a conversation platform. And that’s pretty much how Twitter pitches itself. They don’t pitch themselves as a social network anymore; they are saying they’re an engagement-conversation platform. So not to forget that that’s what the platform is for and the value of reaching out and connecting with those fans. So there is a lot of sports that see the follower amount and say, good we’re getting that reach and getting those phone numbers, and just becoming a broadcast platform. Because it is pretty hard to find a new Twitter account or a new initiative on Twitter if you’re not following that particular account really closely. So what advantages could a league or a team have by having something that reaches out to their fans. Whether it’s to say ‘thank you’, thanks’ for being a member’, or ‘we’d love to see you come to a game’, or ‘did you know we’ve got a special promotion coming up’. There’s a fine balance to becoming straight ads spam I guess, but something tactical, but making sure you are staying in that conversation it’s really important.

Francis: Indeed. You can have a lasting impact. It’s a level of authenticity with the fans, and that’s what really has a serious impact on their conviction for your team or whatever brand that you’re trying to sell on. And I guess that’s something that our next guest can tell us about because he had to build an entirely new tribe on Twitter for the Rugby World Cup which up to that point, two years ago, didn’t know how to engage social media.

Sean: Yes that was old school. I think we’ve got Shane Harmon on the line. Who’s now the CEO of Westpac Stadium in Wellington. But was also one of the guys behind all things social at the Rugby World Cup in 2011. Shane, are you there?

Shane: Good morning Sean.

Francis: How are you Shane? Welcome back to Grandstand Breakfast.

Shane: Good morning Francis how are you and Sean Callanan?

Francis: Two years ago the Rugby World Cup, when you took that on did the Rugby World Cup have any social media presence to speak of at all?

Shane: No. None whatsoever. It really was fairly early days in that space because we established those platforms in around 2008. So any team and leagues around the world were really only dipping their toes in the water at that stage.

Sean: And so sort of taking the similar scenario as Gary V. with his book there, you were reaching out to fans in a one on one basis to inform them of when the game is on, how to get tickets, and really to strengthen those ties with those fans so you could sell those tickets.

Shane: Yeah I think Sean we built probably the early, first… Facebook was the most important platform because it became our most significant marketing tool for international marketing. We didn’t have projects that were going to extend above the line campaign internationally, so Facebook became quickly important for us. We built up a Facebook page following of around 1.6 million, but 89% of those were outside of New Zealand which was extraordinary and it became… Facebook became the number two driver of traffic to our ticketing web site. So we absolutely used it as a business objective to sell tickets, but also to engage fans as well, multiple promotions. Twitter was a bit of a slow burner for us, but then it came to its own, particularly when we were facing issues along the way. And the biggest issue we faced, six months out to the tournament off course was the Christchurch earthquake and we had to move eight games out of Christchurch and really refund 26 million dollars of tickets and start again. We have a large number of fans from international markets who book flights, accommodation, etc. The first two days obviously a lot of empathy, but human nature after a few days comes back to how did this impact me, and we absolutely got involved in a conversation where there was misinformation, or people needed assistance. While we ran for sponsors for airlines and hotels we got involved there as well, and tried to help fans and connect them with the appropriate authorities to help them out. So it became a great medium to help fans, to correct misconceptions and misperceptions and really just to engage one on one.

Francis: And such a dynamic tool I guess as well because things were changing on the ground all of the time.

Shane: Absolutely. And I think Twitter has actually left Facebook for dead as a live engagement platform for major events and sports as far as I’m concerned and I think in the next Rugby World Cup I would hope you would see Twitter become a much more vibrant platform than it was even during 2011, because it’s really come on leaps and bounds. It’s such an open platform as well and I think one of the big disadvantages that Facebook has is that so many people have locked down their profiles, whereas Twitter’s such an open platform and it really helps with that engagement.

Francis: Can I just ask you, also Sean was talking about before, the power of personal touch… so if you would respond directly to an inquiry, how much validity does that give you with the customer, in terms of their sense that you actually care about their circumstance?

Shane: Look I think maybe a year or two years ago people were surprised if you responded to them. I think now it’s becoming more of an expectation and a norm. And when people tweet a corporate account or a sports account with a question or an issue, they are generally expecting to get a response now. So I don’t think is such a big deal or excitement any more for people to actually get a response. It is becoming the norm and people are using Twitter now as a means of extracting customer service. So it’s always nice if you’ve got a verified account, 700 000 or 1 million like Sean’s example early on of Gary V. and he’s a machine. He’s always responded to anything I ever said to him, but it is… a little bit of a buzz when somebody with that large of a following does take the time to respond to you.

Sean: So now in your new role at Westpac Stadium and what you’ve learned from the Rugby World Cup and that expectation of customer service that keeps rising all the time… What does that mean for your new role and what are you looking to do with Westpac Stadium?

Shane: I’ve been in for ten weeks Sean and the first thing I did on day one was to establish a Twitter account. There wasn’t one before and I got one up and running and verified. It’s got 600-700 followers at the moment, in a few weeks, which is great. I think what it allows us to do as a venue, because venues, a lot of venues don’t have a real strong personality like a team has. What Twitter allows us to do is to humanize the venue that many people will see as a facility, a building, but the heart and soul is going to be the team and the product that’s out there on the field. So I think what we’re doing is giving our stadium a personality. Stadiums are often soft targets; we got plenty of comments on the food and beverage selection, the performance of security, or the weather. You can get blamed for all kinds of things being a stadium. But opening up on Twitter and responding to these inquiries I think is a great way of actually giving the stadium some personality, that maybe it previously didn’t have.

Francis: And some connectivity too.

Shane: Absolutely.

Francis: Is it important? Because as you know from your restraint warnings, it’s one of the biggest stadiums here, it’s pretty hard to actually share your experience because the Wi-Fi platform just won’t allow all of the traffic.

Shane: Yeah we’re investigating that at the moment and I see that in a couple of stadiums here in Australia that have taken that leap like the SCG, I think it will be a domino effect. I think in ten years’ time a free Wi-Fi is going to have the same expectation amongst fans as tap water.

Francis: Free Wi-Fi in Australia instead of paying 27$ an hour at your local hotel when you check in.

Sean: The expectation is that Wi-Fi, access to Wi-Fi, will be as expected as bathrooms in stadiums in the future. I agree with what you were saying, the stadium point of view from a social, it lets you tell both the stadium story and tell the story behind, and the people behind it. But also allows you to tell the fans story as well.

Francis: Good on you Shane. Good to talk to you. Enjoy your Saturday there in beautiful Wellington.

Shane: Thanks very much.

Francis: Shane Harmon is the CEO of Westpac Stadium in Wellington and formally in charge of social media and the publicist for the Rugby World Cup there.

Sean: Give it a follow @WestpacStadium.

Francis: Off course it hosts the AFL, the same applies there, rugby most importantly, cricket, and also the Wellington Fenix, you started a big campaign there. Sean thanks for coming in. Remind people of where they can find you in the digital universe.

Sean: sportsgeekhq.com or look up Sports Geek in iTunes.

DJ: Sign up for Sports Geek news at sportsgeekhq.com-signupnow.

Sean: Thanks again to Shane Harmon for joining me on ABC Grandstand. I didn’t actually get a chance to talk about a big event that’s coming up for Westpac Stadium. So give Westpac Stadium a follow. They’ve got the World Cup Brazil qualifier coming up on the twentieth of November with the All Whites New Zealand football team taking on Mexico for a spot in Brazil. So it should be a big game and I look forward to seeing the Westpac Stadium crew handle it and I expect to see a few absolutely cracking tweets from a massive crowd, because I’m sure the New Zealand All White fans will get behind it. Up next, I had a chat with Harf on Harf Time on SEN about Warriors Live, Google Hangout that was hosted prior to the NBA season that took Warriors fans or any fans for that matter around the world into a Warriors practice, using Google Hangouts.

DJ: Sean Callanan our sports digital media guru for sportsgeekhq.com.

Harf: We’re back again good afternoon. Good day Sean.

Sean: Good day Harf. How are you doing?

Harf: Very well mate. Very well indeed. Opening night of the NBA season, I’m sure you’re very excited.

Sean: Yes I am, I am. It’s good to have the NBA back. So the opening night tonight… but earlier, or on the weekend I was lucky to participate in what was called Warriors Live.

Harf: What’s Warrior Live?

Sean: So the Golden State Warriors hosted a Google Hangout and they provided live coverage from Warriors practice.

Harf: Video coverage?

Sean: Video coverage. And they had a few guests talking about the Warrior season coming up and always representing Andrew Bogut’s hometown of Melbourne. So I wanted to have a feeling of what the Aussie fans down under thought of the Warriors. Yeah so they ran it via Google Hangout. It was pretty cool, they had Festus Ezeli, second year center, who’s rehabbing an injured knee, was on the Google Hangout as well. So the fans were firing in questions. So they had Aaron who’s one of the sports broadcasters on it. They had Al who’s a comedian on the Daily Show. We were all firing questions and then just talking about the general game, and then we were all flicking and watching them have practice. They had a 3 point shootout. And then we saw Andrew Bogut take the rookies through their hazing and their ritual, so they gave him a few… I think it was a One Direction backpack, some pink beanies… So you can still check out, watch it. It’s eighty minutes long. I was talking about the Warriors season coming up and watching them run up and down the court and talk about the season in hand so, it just provides them; I guess another way of connecting with the fans. It was imbedded on, streaming live on YouTube and you can now watch the replay. So there’s potential for more teams to sort of use that as a platform to provide that closer access.

Harf: Well Wayne Elwood must have been involved in this or watching this. Wayne good afternoon.

Wayne: Good day Harf and Sean. Yes I did click on that link and watched it. I didn’t watch it live because I wasn’t up at 5 like Sean was, but that was amazing mate to see what they went through and what you guys did. Superstar Sean sits on the panel there, was fantastic and then Andrew Bogut at the end. I think it was a Hello Kitty backpack.

Sean: Yeah one was a Hello Kitty.

Wayne: It was something that… just straight ahead of everybody else for the fans to be able to check in and watch was amazing. It was really good.

Sean: And the thing it was… when it was live, if you were watching it live, you could peek in and say, ‘I don’t want to see the talking head I just want to watch the vision of the practice’, so you could click the, you select the view and say ‘I want to watch the vision of them doing a three man weaves and running post drills and stuff like that, but you were still having the chat up backwards and forwards.

Harf: Right, so they’re the only ones doing this, the Warriors?

Sean: There were a few doing it, but it was the first one to sort of do it live at a practice and sort of have their voiceover, they had their TV guy. So they’re hosting it. We were talking to Mark Jackson at the court, asking him about where the practice was going and stuff like that. So they’re really looking forward to the season at hand. So I pushed the case for the Warriors to make a trip and said we’re ready for the NBA game. Hopefully we get them here they were in China earlier this year as part of the promotion in Australia. Andrew Bogut’s out there pushing the barrier to say we’re going to have an NBA game down in Australia.

Harf: Well I heard the NBA calls to respond they’re looking into that market. Who knows what that means. But if you’re going to go to China you might as well come to Australia.

Sean: Well Australia is about the only market that hasn’t, and now we’ve got Matthew Dellavedova, Patty Mills, Aaron Banes, Andrew Bogut. We’ve got four guys playing in the NBA and we deserve a spot.

Harf: If you want to check out the Warriors live episode, 80 minutes of goodness, check out sportsgeekhq.com. Thank you Sean.

Sean: No worries mate.

DJ: Need help with your content? Book in for a content brainstorming session with Sports Geek now. Go to sportsgeekhq.com/work.

Sean: So I want to say thank you to the Warriors team, so Kev Ackers who I’ve caught up with at SEAT the last couple of years, and Kevin Coutu thanks for inviting me. And Kenny Lower from the Golden State Warriors. Thanks to guys from Google who helped get it all set up. So I’m hoping to catch up with Greg Wright who helped set it up for Google. I think the product itself, the Google Hangouts on air, the fact that you can start streaming it and embed it on a site, which is what the Warriors did; I think it’s a very effective YouTube product. I’m not sure it’s still going to get activated on Google +, but from my point of view it’s really nifty. There’s probably a better description than that; a really nifty YouTube product from a live streaming point of view. Some technical things that I saw from… just from my position as a panelist on it, they ran it as a private hangout, they didn’t let fans go in. So you didn’t have the problem of having to moderate or those kind of things. And they pretty much ran the hangout via two links into the hangouts. So they had one that was pretty much pointed at Festus who was at the Stadium at the practice facility as well, and then they had another one that was obviously connected to a vision switcher; the switch between showing Tim Roye the Warriors announcer and flicking between shots from practice. But there were obviously some technical hurdles they had to cover. If you had watched the video, there was some issue with the microphone and the ear piece that coach Mark Jackson had when we were trying to talk to him, but overall I think it was really important that they had Festus on there. If not it would just have been a panel of fans and journalists and those kind of things, then all the questions would have sort of floundered. So I think the fact that they were able to have a player on as well as effectively a host, I think it worked very well. So give it a watch. I think the live element really amps it up. The fact that you can pick and choose the camera angles you want to watch. I think probably if I had some feedback on how it ran, I think it could have been more of a smoother run down. It started quite well with Stephen Curry giving a bit of a tour of the practice facility. But then they sort of went into sort of a general practice. They promised a 3 point shootout, but it wasn’t really covered on the hangout itself. But you know the fans who were watching, and I was following it on Twitter while actually on the hangout, they really loved it. To get that kind of insight view of a team at training was pretty special for the fans. So I’m hoping to speak to a couple of the Warriors guys once the season is in full swing, and they can bring their heads up. Have a chat about how it went, what they’re expecting from the season at hand, and also hopefully talking to the Google guys about where they see Google Hangouts on Air being positioned. I think it’s a really unique property, it’s the only thing that Google + can really hang it’s hat on and it’s obviously partnership with YouTube. So I think it is something that sports should be definitely having a look at. As I said it was well worth getting up at 4.30 for the 5am start. And if you actually watch the video you can actually watch the sun rise, actually happening behind me while the practice is going on. So, it’s part of the problem of living on the other side of the world, but I’m more than happy to get up early for cool digital initiatives like that. A little thank you to Wayne in Elwood for calling up during my segment on Harf Time. Good to know people are clicking on my links and I completely agree that’s a great initiative by the Warriors there. Now, that clock is to remind me to continue my dedication of this episode. This is episode 23. You can get the show notes and all the links I talked about on the show at sportsgeekhq.com/23 and really who couldn’t I dedicate this to, but the none other than Michael Jordan, the greatest basketballer that has ever lived. And that’s coming from a Detroit Pistons fan who had a fierce rivalry with Michael Jordan, but number 23 will always be Michael Jordan in my eyes. So that’s it for the show. Sounds of the game is just coming up now and it is actually a clue for the guest on episode 24 coming up (audio clip). So if you’re not familiar with English football that crowd noise, that sound of the game, was from Arsenal. Arsenal Football Club over in UK. I am very lucky to have Richard Clarke, content editor at the Arsenal Media Group, will be actually on the next podcast. Looking forward to that, so tune in. If you haven’t subscribed please do so and please tell your friends about the Sports Geek podcast and if you could leave a review that would be great. We are now starting to upload them all on Sound Cloud and we’re on player FM…. Speak to you soon. Cheers.

DJ: Please leave a review on iTunes. Go to sportsgeekhq.com/iTunes. Find all Sports Geek podcasts at sportsgeek.com/sgp. Check out which teams work with Sports Geek at sportsgekhq.com/clients. Thanks for listening to the Sports Geek podcast.

NFL, ESPN, the All Blacks and Melo’s new shoe

Best of Digital Sports World #13


With @SportsGeekHQ firing #BODSW back up again last week, it’s time for issue #13, where we’ll look at the best stories from this week in the digital sports world. Here goes:

As well as being a worldwide trendsetter on-field, the National Football League is quite the trailblazer in the digital world. The NFL’s official Facebook page has seen a ridiculous 474% increase in active users since the 2010 season, and continues to be a major leader in the digital world. For more information, check out Lauren Drell’s interview with NFL Digital GM, Jeff Berman for Mashable.

We’ll continue to pump up the NFL here by taking a look at another Mashable article about how social media is changing the NFL, which is another great read about a sporting league fully embracing the power of social media to build their image.

In terms of sports broadcasting, ESPN is making a splash in the digital world, as senior director Noel Nash told Forbes’ Jessica Hirshfield.

Still not convinced by the power of social media? Well, maybe you should be, as Forrester Research recently reported, approximately $77 billion will be spent on digital marketing by 2016. That’s roughly the same amount of money as what is being used in television today, the world’s most-accessible medium.

Best on Ground

The best on ground this week is a two-way tie between the Rugby World Cup, which concluded last night with the All Blacks holding on in a tough-fought victory over France, and New York Knicks franchise player, Carmelo Anthony.

The Rugby World Cup was a tremendous world sporting event that lived up to the hype on the field and in the digital world, as Natalie Sisson breaks down the social media campaign the Rugby World Cup administrators implemented nearly flawlessly throughout the lead-up and duration of the event.

The New York Knicks’ Carmelo Anthony also gets the nod for best on ground this week with his thinking outside the square pop-up concept shop in an abandoned warehouse in New York City, to promote his new Jordan brand basketball shoe, the Melo M8.

The interesting thing about Melo’s temporary store is that you can’t buy the shoe there, you can just look, with the exhibit creatively showcasing both the new shoes and Melo’s own personal brand. It’s a very clever buzz marketing technique, indeed.

This is what all the "buzz" was for in New York City; Melo's new Jordan brand sneaker.

Video of the Week

This week’s video goes to the Rugby World Cup. If you missed the final, here’s a run-down of all the action between the world champion All Blacks and France. Congratulations, New Zealand!

Al Michaels, All Blacks, Concussions, @MCG & #NBALockout

Best of Digital Sports World #12

So nearly two months to the day, #BODSW is back in action! After a very busy time here at @SportsGeekHQ, the weekly #BODSW is firing back up, so let’s dive straight into what’s been happening in the digital sports world.

Head of the Nielsen Sports Group, Stephen Master, recently hosted a panel discussing, “How mobile is changing sports media & marketing”. The panel featured man high-end sporting professionals and is well worth a look.

With the digital world growing rapidly in terms of news and current affairs websites and writers, News Limited are becoming trendsetters by planning a digital subscription news website. Ross Dawson (@rossdawson) has all the details in his blog.

Excellent interview of legendary NFL commentator Al Michaels with ESPNs (@espn) Bill Simmons. (Side note: If you’re a fan of sports writing with twists and unrivalled flair, follow Simmons on Twitter, @sportsguy33, and check out Grantland. You won’t be disappointed).

Let’s come a little bit closer to home now, with new Collingwood (@Collingwood_FC) coach Nathan Buckley giving an exclusive interview to Collingwood’s in-house media channel, CTV. The video, which can be watched here, has had nearly 4,000 views on YouTube it shows how clubs can now manage the media message as both The Age and the Herald Sun quoted from the interview.

Now we head back to the US with our #bodsw, with Technology Review’s (@techreview) story about the Stanford School of Medicine using specially-designed mouth guards to conduct a study on the effects of head injuries in football players. Get all the details of the study right here.

With the ongoing #nbalockout still causing grief to players and fans alike, PR Week US (@PRweekUS) has published a story, telling of the National Basketball Players’ Association educating it’s members on how to be smart with social media and not lose the PR war.

A warm Sports Geek welcome to Twitter for the @MCG

Now we now the Melbourne Cricket Ground is not new to Twitter but they now have a Twitter handle that befits their standing in Melbourne’s sporting scene.

Sports Geek was engaged to obtain the shorter @MCG and transition from @MCG_News.   Navigating the Twitter support ecosystem can be tricky but we’ve done it before obtaining @WestCoastEagles and managing the move from @WCEOfficial.

No need to change your Twitter lists or follow the new accounts if you were following @MCG_News you are following @MCG, but now it is easier to mention them in your tweets.

If you would like to secure your rightful place in the twittersphere please contact us we are more than happy to consult and take you through the process.

[blackbirdpie url="https://twitter.com/#!/MCG/status/120962588875030528"]

Best on Ground

This week’s BOG goes to the All Blacks.

Not only have they dominated on the field, getting to the final of the Rugby World Cup, but they’re leading the way digitally off-field, also. Check out how the All Blacks are taking advantage of digital media and making a splash on Facebook.

The anticipation awaits….

Video of the Week

If you haven’t checked out CNBC Sports Biz (@SBGameon) you should with host Darren Rovell (@darrenrovell) and Erin Sharoni (@erinsharoni) they will keep you up to date in the sports business world.  Take a look at their video on Apple founder Steve Jobs’ impact on sports.

Thanks to @Dion_Anthony for assistance in compiling #BODSW

All Blacks make a splash with fans & Facebook

Well done to the New Zealand All-Black’s activation with NZ Telecom.

Firstly they have set up a separate Twitter handle to show their support for the @AllBlacks called @BackingBlack

BREAKING NEWS: #AllBlacks make major announcement to fans. http://t.co/MhDZAUJMThu Oct 13 04:56:15 via web

 

Which sent you here – http://www.allblacksconference.co.nz/….

All- Blacks Press Conference - Start

Welcome to All-Blacks Press Conference

Which prompts you to login in with Facebook to proceed, normally these are email collection mechanism but as you can see no access to your email in the Facebook request. (Please feel free to subscribe to my Facebook updates)

This will be be much slicker with the next version of Facebook permissions & frictionless sharing!

Facebook Integration access

Then it starts to load…

The anticipation….

Then you see how they have cleverly integrated your Facebook profile with the All-Black’s announcing of their number 1 fan.

OMG I am the number 1 fan! I'm sure the Wallabies are devastated!

Important to close with a STRONG call to action, in this case keep sharing!

Good Work by Telecom NZ & All-Blacks

And one final tweet to maximise the sponsor involvement…
.bbpBox{background:url(http://a2.twimg.com/profile_background_images/283498158/twitter.png) #004860;padding:20px;}

In case you missed it yesterday, the All Blacks have some major news for you: http://t.co/igbiBJqD @backingblack ^RIThu Oct 13 22:59:24 via CoTweet

Check it out – http://www.allblacksconference.co.nz/

Did you like this use of Facebook integration?

Hashtag it #scau

“Fan & Participant Engagement in the Digital Age”

Star City Hotel, Sydney – July 13 & 14

Follow @SportConference for tweets on the latest from the sports digital marketing world.

Great lineup of speakers for 2 whole days at Sydney’s Star City.

Remember to hashtag it #scau

Next week in Auckland #scnz

Speakers from:

Hear how sporting organisations are utilising:

  • Real Madrid FC
  • Tottenham Hotspur FC
  • National Basketball Association
  • Portland Trailblazers
  • Minnesota Timberwolves
  • Rugby World Cup
  • Essendon FC
  • Tennis Australia
  • FIBA
  • British Swimming
  • Sports Geek
  • Web 2.0
  • Social networking for fan engagement
  • Facebook
  • Twitter
  • Web Video
  • Content for Mobile
  • Digital Signage
  • Mobile Applications
  • Sports Broadcast options
  • Sports Digital Rights
  • Social Media Analysis

//

Welcome to Digital Sports World or #BODSW

Friday is always an action packed day on the internetz. There’s #FollowFriday to do on Twitter (What is #followfriday? Here’s my #followfriday) not forgetting the Fan Page Friday a twist on #FollowFriday to share great Facebook pages. So I thought I’d start recapping the week to give you some great links to review with your weekend reading.

Nike #NBA Post-season Twitter Mashup – great way to see the tweets flying around your NBA team (if it made the playoffs that is ping @DetroitPistons)

Major League Baseball bans MLB.com writers from using Twitter for non-baseball topics – Caused a major storm with MLB fans on Twitter, main problem was MLB didn’t want personal tweets cluttering the MLB twitter stream but most fans thought this approach was a little heavy handed.

Yahoo! boosts UK brand with Premier League rights – interesting to see the web’s big players getting more involved in sports expect this to be BIG in 2010.

Who’s Presenting Your NBA Playoffs? – A great look by @sportsandalatte at the sponsors behind the NBA Playoffs.

Rugby World Cup promotion via FlickrRWC2011 kicking off nice promotion using Flickr

Geolocation is a Game-Changer for Sports Business – Great piece from @GoSam on the work with Gowalla & New Jersey Nets

AFL stadiums, fields and ovals on FourSquare – Some great raw data on Foursquare in Australian sports from @ozziesport after #anzacswarm

NHL.com Unveils Integration With Facebook from @NHL – NHL profiled at Facebook f8 conference they have made huge digital strides in past 18 months.

Social Media Policies in Pro Sports: Q&A with Cleveland Indians PR team – A good behind the scenes look at the Tribe from @djlitten

Facebook Introduces “Suggested Pages” List – Facebook trying to get more fans (or likers) from new signups, interesting to note 30% were sports related via @Activ8Social

Facebook like’s world domination – New FB Like button opened up to all sites (as above (click if you likey)) from @mashable.

Best On Ground

This week’s BOG goes to Peter Robert Casey (@Peter_R_Casey) & Andrew Pawlowski (@pawlow34) who are wandering through the NBA online landscape with their Digital Disciple series.  Great stuff guys, so far they have covered the Nets, TimberwolvesWizards and Kings

YouTube Clip of the Week

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