Live is where Sports & Twitter thrive, so why can’t TV join the conversation?

Sports is best when the stakes are high and Twitter thrives as fans move to the edge of their seats so why can’t TV join in?

Sean & Francis discussed why Twitter’s growth has been linked with the success sports teams are having using Twitter.

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Take a look at the evidence

Thanks to Twitter’s Laura King who presented at SEAT Conference we can see the top 8 Twitter moments, 6 are sport 2 from music and ALL were live on TV.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand. Tune into ABC Grandstand Breakfast Friday through Monday on ABC Grandstand digital radio.

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By Sean Callanan +|Sports Media|1 Comment

Best of Digital Sports World – Ronaldo Edition 7

Apologies to Justin Bieber but for the next 31 days you won’t be the number 1 topic on the Internet. That position will be held by the FIFA World Cup. (Bucket List: Mention Justin Bieber in a blog post. Completed)

Here is @Mashable‘s guide to following the World Cup on Twitter. The easiest way is to use #worldcup hashtag and follow soccer tweeps to chat about games as they happen.

Best digital representation of the World Cup schedule (pictured), click around & bookmark it!

Great work from the guys @Activ8Social with the Rajon Rondo’s #LooseBall Scavenger Hunt combining Foursquare, Twitter & Facebook the social media triple-play.

An interesting opposing view on the NBA Finals “Don’t watch the NBA Finals!”

Congrats to the Chicago Blackhawks on winning the Stanley Cup. Great exposure for sponsor Van Kampen Investments on the Blackhawks website, simple but very effective!

Great research from @TimBull from Tribalytic on the AFL’s hashtag strategy, I’ve been discussing this one with Tim for a while, great to see some data to back it up. Shows the power leagues like the @AFL have in shaping the conversation on Twitter!

Welcome to Twitter – Brendan Fevola

Love seeing new athletes join Twitter, didn’t think I’d see this guy anytime soon….

Can’t believe how quick you are all jumping on board. Will try get some of the other boys on too. ThanksWed Jun 09 08:01:05 via TwitterrificBrendan Fevola
BrendanFevola05

Please Fev be careful with the Twitpics

Best On Ground

Great promotion by @NHL over the playoffs with Beard-a-thon, great connection with a sponsor King of Shaves as well as connecting with hockey fans to raise money! WIN-WIN-WIN

YouTube Clip of the Week

Continuing the World Cup theme…

By Sean Callanan +|News|2 Comments

New form of Athlete endorsement?

Edition 5 of #BODSW, welcome to SportsGeek V2.0, what do you think?

Socceroos left for South Africa this week but it was a their Facebook page getting praise gaining 30K+ fans via #WriteTheFuture campaign. (Hat tip to @bryonycole)

Digital and social media pose biggest challenge, admits FC Barcelona CMO “We want to be pioneers in football. This is our core business. But we have to look what other elements interests our fans and our members. And we realise that social networking and digital media, it is important, and we are on that.” (hat tip to @shane_harmon)

It’s always about the balls, Adidas promises more scoring and frustrated goalies at the FIFA World Cup (Thx to @khuda1)

Social Media in Small Business is Anything But Small great advice from @BrianSolis just as relevant for sports team as small business.

A nice study on time spent on social media marketing. How much time do you spend promoting your sport or team via social media? It is very easy to fall into “social notworking” mode, that’s why you need a strategy, start with a Sports Geek workshop!

Looking for new ways to look at Foursquare? Try 4sqSearch (via @AdamVincenzini) While we are talking search you can now search Facebook with logging in at Open Facebook Search

Australian sports fans continue to show support for Collingwood’s Steele Sidebottom in the Name of the Year competition last week he beat Charity Beaver, this week it’s the finals against Banana Yaya. Vote now for Steele.

Best On Ground

This week’s Best On Ground goes to Phoenix Suns star Amare Stoudamire not only for his play against the LA Lakers in the NBA’s Western Conference Finals but for leveraging his Facebook fan page to sell playoff tickets to his fans.

From Darren Rovell at Athlete Social Media Value Could Be Realized Through Retail – CNBC

Through a partnership with RazorGator and a technology platform called AtCost.com, Stoudemire is currently selling playoff tickets on his own Facebook page.

YouTube Clip of the Week

Here are some funny sports commercials to liven up your Friday, enjoy!

Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…

Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

By Sean Callanan +|News|2 Comments

New site design ready for launch soon? Do you like?

Edition 4 of #BODSW, wow 4 straight weeks thanks Jerry Seinfeld – “Don’t break the chain”.

Nike goes Viral in April – how Nike is taking a different approach in social media using their vast stable of athletes to promote the Nike brand via YouTube. Hat tip to @activ8social

How engaged are Australia Twitter users? – Great stats on Twitter users and how they are using Twitter from the team at @Tribalytic, keep an eye on these guys.

London 2012 announce new mascots – Wenlock & Mandeville – two one-eyed steel creatures, borne out of the steel used for the Olympic Stadium in east London – hardly cuddly.

Are Facebook Like Buttons Wrong or Right For Your Site? – A recap of the how & why Facebook buttons may or may not work with your site, good read from @problogger.

Pat Coyle aka @sports20 has a nice mashup presenting a Twitter following/Facebook fan ladder across all US sports updated every 12 hours, now numbers are not everything in social media but sports is competitive so people love ladders.

ESPN working on a Foursquare style app – Will it work? ESPN Passport hasn’t caught on yet have they missed the geo-location boat?

From the “Hey, that’s cool pile” you can now read the news from your tweeps using Paper.li – Feel free to read what my followers are reading – http://paper.li/seancallanan

Worst On Ground

After awarding a Worst on Ground instead of BOG to Phil Mickelson I’ve decided to create this as a permanent feature as you cannot go past Western Bulldogs footballer Jason Akermanis. Aker caused a major stir with his article “Stay in the closet, Jason Akermanis tells homosexuals” he then followed up on radio & TV interviews. The backlash was evident in social media with Facebook groups & fan pages springing up to deride Aker’s views. On Twitter we saw #akermanis trend and the story was picked up globally by the likes of Deadspin. It was a good lesson in understanding how the social platforms can work against you as much as for you, I’m sure the AFLPA (@AFLPAToday) now have a better understanding of this after they prompted the article from Akermanis.

Best On Ground

Great article from Marketing Week “Where dreams of global goals are made…” looking at strategies that brands will take to best leverage their partnership with the FIFA World Cup. Coke, Visa, Castrol & Tesco all featured.

YouTube Clip of the Week

Here is what happens when you introduce AFL footballers to impro, you end up flapping your arms on national TV.

Thanks to @Harry_O & @ImproMelbourne.

Check out Impro Melbourne for shows & workshops. Impro Cave season starts soon check it out!

Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA & Tottenham…

Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14
Sport is Fantastic 2010 Auckland – Eden Park – July 19 & 20

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek to activate your sports brand & connect with your fans

What did I miss? Drop a comment with your suggestions for next week’s #BODSW

By Sean Callanan +|News|0 Comments