As we draw deeper into the 2013 AFL and NRL seasons and nearer to the Super Rugby finals, a number of Digital Cheer Squads are up and firing – with fans racking up the mountain of points on offer!
What is Digital Cheer Squad?
Digital Cheer Squad is an online frequent flyer rewards system that grades a fan based upon the support they show for your team or brand via Twitter and Facebook.
It’s a great way for sports teams to connect with fans and sponsors in the continually growing world of social media.
Sports Geek first launched with Minnesota Timberwolves at the 2011 NBA Draft and now have teams in AFL, NRL and Super Rugby activating digital fans using Digital Cheer Squad.
Let’s check in with some teams using Infographics built using Infogr.am to highlight what is happening behind the scenes.
Auckland Blues – #TrueBlueHQ
Auckland Blues have done a great job engaging Blues fans with True Blue HQ take a look at some of the results they have got for the presenting partner Barfoot & Thompson, New Zealand’s largest privately owned real estate company.
Impressively, #TrueBlueHQ fans have received over 10,000 points simply from interacting with major sponsor Barfoot & Thompson on Twitter. Fans are able to gain points simply by following and mentioning the @BarfootThompson on Twitter, as well as retweeting their tweets, if you take a look at @BarfootThompson mentions they is a lot of love from Blues fans, we are looking forward to being able to say “Real Estate company sells house via Twitter activation”.
West Coast Eagles – #TheSwoop
One thing that’s clear from this infographic – a goal after the final siren to win your team a game of footy doesn’t do your online popularity any harm at all! Nic Naitanui does a great job engaging fans on Twitter and Instagram, The Swoop has helped the Eagles profile their growing roster of players active on Twitter.
North Queensland Cowboys – #CowboysSocialClub
North Queensland Cowboys launched #CowboysSocialClub last week and fans have produced some really impressive numbers so far when it comes to sharing content on Facebook.
Posts on the official Cowboys Facebook page have received nearly 700 likes from #CowboysSocialClub fans while around 11,000 points have been distributed to fans who have gone on to share these posts with their Facebook friends. Giving fans an extra incentive to share official team content helps the Cowboys maintain a strong online brand and presence.
South Sydney Rabbitohs – #SouthSydneySocial
The Rabbitohs’ Digital Cheer Squad – #SouthSydneySocial – was launched last night, and we’ll be sure to bring you an update on how that’s tracking in the coming weeks. Early returns are good with fans registering around Australia and a few international fans from the Rabbitohs wide fan base.
Check them all out
- Blues – True Blue HQ
- Eagles – The Swoop
- Cowboys – Cowboys Social Club
- Rabbitohs – South Sydney Social
Follow @DigiCheerSquad on Twitter to see fans from all teams firing up.
Interested in Digital Cheer Squad for your team? Simply contact us