This week’s edition of Harf Time was hosted by Kevin Hillier and focused on the Red Bull Stratos event, where former Austrian militant-cum-daredevil Felix Baumgartner jumped to earth from a helium balloon-powered pod in the stratosphere. An initiative of energy drink-turned media company Red Bull, the high-risk marketing event was watched by a staggering 8 million people via YouTube.
Baumgartner jumped from 128,000 feet above the earth and hit a top speed of over 1,000km per hour. If you haven’t watched the video yet, or just want to watch it again, here it is:
Here is a good article that discusses the broken records and marketing aspects of the Stratos event. You can also check out the official Red Bull Stratos page for a deeper insight.
Until Next Week