Sports Geek Replay – Peter Sorckoff

In this Sports Geek Replay episode, Sean Callanan chats with Peter Sorckoff in this Sports Geek interview.

On this podcast you'll learn about:

• How Peter got his start in sports in Calgary
• Early days of entertaining hockey fans, including the first Kiss Cam
• Why fans attend sports events, especially when a team is losing
• How fans related to sports brands and why it is so important to get it right
• What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
• We dive into the “religion of sports” and how you can tap into that fan passion
• What advice Peter has for young sports marketers.