In this Sports Geek Replay episode, Sean Callanan chats with Peter Sorckoff in this Sports Geek interview.
On this podcast you'll learn about:
- How Peter got his start in sports in Calgary
- Early days of entertaining hockey fans, including the first Kiss Cam
- Why fans attend sports events, especially when a team is losing
- How fans related to sports brands and why it is so important to get it right
- What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
- We dive into the “religion of sports” and how you can tap into that fan passion
- What advice Peter has for young sports marketers.
Listen to Peter Sorckoff on Sports Geek
Can't see podcast player? Click here to listen
Need a keynote speaker for your next event or conference?
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
Check out Sports Geek Amplify
