How we got 1 Million YouTube views in under 48 hours with Life Size Lego Car

What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days.  We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet.  On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral.

On this podcast you’ll find out about:

• How Super Awesome Micro Project got started
• Challenges when creating content to go viral
• How the lego car actually works
• How we pushed the story our via social media
• Excitement of watching analytics and social chatter around the project
• What it is like to be on the inside when your content takes off

Like this episode? please leave a review in iTunes.

Resources from the episode

• Check out #SuperAwesomeMicroProject & connect with SAMPions, like Super Awesome Micro Project on Facebook
  
• Connect with Steve Sammartino on Twitter (@sammartino) and on Linkedin, read his blog
• Connect with Raul Oaida on Twitter (@rauloaida) and on Linkedin
• Connect with Trevor Young on Twitter (@trevoryoung) and on Linkedin, check out his PR Warrior blog
• What Steve Sammartino and the #SuperAwesomeMicroProject Can Teach You About Trust, Social Media and the Future of Business by Trevor Young
• Grab Trevor's book microDOMINATION
• Watch Steve & Raul's first project the Lego space shuttle
• Perth Wildcats take advantage of Nic Naitanui dunk at half time on YouTube
• Thanks to Sam Laird (@samcmlaird) for Mashable article – Air-Powered Lego Car Is Ultimate Nerd Invention
• Charlie Pickering (@charliepick) mentioning the Lego Car on The Project and from last year's #TwitterBrekky
• Connect with Jim Stewart (@jimboot) from Stewart Media driving all the SEO & Analytics check out his video blog on the insane stats
• Thanks to Josh Rowe (@joshrowe) for all the photos from the project.
• Big thanks to Mick Russell (@mickrussell_) (video) & Mike Halligan (@mikefromengage) (website) who pulled some big hours to get the project complete.
• Listen to Beers, Blokes & Business #SuperAwesomeMicroProject episode as featured on The Verge, great insight into the project.
• Ep #29 dedicated to former Richmond Tiger and 1116 SEN host Kevin Bartlett.
• Thanks to Harf Time breaking the Super Awesome Micro Project on Twitter, Facebook and on SEN.com.au
• Thanks for iTunes reviews in Australian iTunes and USA iTunes.
• Have you signed up for weekly Sports Geek News?

Watch the Super Awesome Micro Project Video

Social Media Post of the Week

Can't go past this tweet to launch the #SuperAwesomeMicroProject from @sammartino, Twitter embeds did not exist when we started this project, they have definitely helped it go viral.

1 Million Views in under 2 days

3 Million Views on YouTube

Closing 2 Cents

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks.  Thanks in advance.