Turn 15 minutes a day into sponsorable content your partners will pay for

Sports Geek AI is a done-with-you content system that creates daily newsletters, podcasts, and social posts—giving your commercial team new inventory to sell.

The Problem

Your content team is maxed out.

Your commercial team needs more to sell.

Every sports organisation faces the same challenge:

  • Fans expect daily content across multiple platforms
  • Staff are stretched thin covering games, events, and BAU
  • Commercial teams are selling the same inventory they sold five years ago

What if you could create new sponsorable inventory tomorrow—without hiring anyone?

The Solution

Sports Geek AI:
Your daily content engine

We build you a custom AI-powered system that curates, creates, and publishes content every day.

Output Frequency Sponsorship Opportunity
Email newsletter Daily Header/Footer, presented by
Short-form podcast Daily Pre-roll, mid-roll, presented by
Web articles Daily Display ads, affiliate links
Social posts Daily Branded content, sponsor mentions

 

What it takes:

  • 15 minutes of your team's time per day
  • We handle setup, training, and ongoing optimisation
  • You own the content and the sponsor relationships

We didn't just build this for clients. We use it ourselves.

Sports Geek Rapid Rundown is our daily sports business podcast—100% produced using the same AI system we're offering you.

The results:

  • 70% email open rate (industry avg: 20-25%)
  • Sponsor secured by episode 50
  • 12,000+ links processed and curated
  • Published every single day since launch

If it works for a niche B2B sports-business audience, imagine what it could do for your 50,000+ fan database.

Press play to hear today's episode—produced entirely by AI + automation
How it works

Three steps to daily content

We build your engine

We set up your custom content curation system—tuned to your sport, your market, and your audience interests.

Your team reviews and approves

Each morning, your team spends 15 minutes reviewing AI-curated content and hitting publish. No writing required.

You sell the inventory

Your commercial team now has a daily newsletter, podcast, or content series to package for sponsors.

Want ROI?

The math that makes this a no-brainer

Let's say you have a 10,000-person email list with a 40% open rate.

That's 4,000 impressions per day → 28,000 per week → 120,000 per month

A sponsor paying $50K/year for “presented by” rights on your daily newsletter is getting:

  • 1.4M+ annual impressions
  • Daily brand association with your club
  • Exclusive category ownership

Your cost for Sports Geek AI: $24-36K/year

Revenue from ONE mid-tier sponsor: $50K+

You're in profit from the first deal. Everything else is margin.

Sean Callanan, Sports Geek

our Guarantee

If you don't land a sponsor that covers your investment in the first 6 months,
the second 6 months is on us.

Let's get started

Ready to see if Sports Geek AI is right for your organisation?

Book a 15-minute discovery call with. No pitch deck, no pressure—just a conversation about whether this makes sense for your team.

FAQ

Got Questions?

Any organisation with a fan database and commercial partnerships. We've worked with teams in AFL, NRL, NBA, NHL, and national federations.

No. If your team can use email and review a document, they can run this system.

Great question, it often is the first question when talking about AI.  In this use case, we only access, assess, and publish external data (links & articles from the internet).   We deliver content ready for you to publish (email, web, etc.), we never access your fan data or databases, and we never grant any LLMs access to your data.

Great—we can enhance it or run alongside it. Many teams use Sports Geek AI for a new daily product that complements their existing weekly or matchday content.

Absolutely. Book a call and we'll walk you through Rapid Rundown and show you how a similar system would work for your organisation.

We have quite a few apps, bots and automations that help us produce content, proofread work and ideate on campaigns.  We expect to be releasing more tools like our curation engine. Please reach out to Sean if you want to discuss what we can build for you.