Tools for sports digital professional

At Sports Geek we are constantly testing new apps to make the life of our clients easier, here is a list of some of the tools we use daily, weekly and monthly.  If we have forgotten any we will add them to our list, please add yours we love finding out about new tools.

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Do @DemonsHQ players need to reply to #AFLpleaseexplain?

Want to tell a story including tweets & commentary? Then try Storify, you can follow @SportsGeekHQ on Storify. Here’s an example surrounding the Jack Trengove suspension.

Share your thoughts on Twitter Please Explain using the hashtag #AFLPleaseExplain.
Support the Professor from @SportzfanRadio campaign to Free Trengove on Facebook.

Running a social media competition @Harry_O style

Harry O’Brien is running another Twitter competition and a few athletes (and franchises) could take note how it is done.

Get a compelling & unique prize

Harry is offering a signed football boot as the prize which will get fans involved in a big way.  Sharing the prize via Twitpic.

Make it easy for people to enter

All people have to do is RT some of Harry’s tweets promoting the band Gasoline Inc’s new single “Superstar”.

Tweets can be tracked using services like TwapperKeeper or TwitterReach.

Harry has built a social media following over 6000 Twitter followers & over 5000 Facebook fans.  It allows him to promote his causes & in this case his brother’s band Gasoline Inc.

Retweet this for a chance 2 win my bros band’s Music Vid We Shot during Preseason #harrysboot Sep 01 07:40:18 via web

Share the competition on all channels

Via his Facebook Fan Page (even for a Twitter competition)

Next steps?

Promote entries of fans

Add a #harrysboot widget to Harry’s World website

Make it even simpler for fans to enter

Add a ClickToTweet Link to allow people to automatically enter from Harry’s WorldClick here to enter

Drive traffic back to Gasoline Inc

Add more links back to Gasoline Inc properties like Facebook, Twitter, YouTube, iTunes Pre-Order site & in follow up tweets.

Enjoy the video – Superstar

Digital Dragon, Facebook Places & Ben Cousins

Best of Digital Sports World #12

The St George Illawarra Dragons are seeking to appoint a Digital Communications Co-ordinator and are doing so via the Digital Dragon campaign. Keep an eye on YouTube for job applications and follow updates on Twitter via #DigitalDragon. Good luck if you’re applying, shows you need to be in the space to understand the space.

MLB financials info leaked via Deadspin, Darren Rovell looks at why it matters.

Want to own an NBA Team? Golden State Warriors are looking for investors from @Sports_Business

The latest Partnership Activation newsletter is out from @BrianGainor.

Essendon did well with the #efctweetup hashtag created 488,562 impressions, 36,066 unique views from 341 Tweets. Want to collect data on your hashtags? This data was reported using Tweet Reach.

With the @AFL finals approaching you can now get a Twibbon to support your team. They have to be the biggest Twibbons we have ever seen, no little logo in the corner for the AFL! ;)

Facebook Places – no longer What you’re doing but Where…

Facebook Places has been launched entering the world of geo-locational social networks. It should be noted that Facebook Places is not yet available in Australia.

Here is what people are saying about the launch:

Sports Mini-sites…

Sports mini sites around events & signings will become another tool available to sports marketers. Like We Want Wade previously profiled Bring Back Cardinal does the same for Timberwolves fan favourite Brian Cardinal.

Such is Life – Ben Cousins

Not here to judge or comment on the Ben Cousins documentary there is more than enough commentators on the subject.

However, Channel 7 missed the mark understanding social media with the program.

Problems with execution include:

  • After the first break Hamish McLaughlin told everyone to join the conversation with the Twitter account @SuchisLifeBen
  • @SuchisLifeBen account not setup at the time, someone obviously setup the account on the night and collected 360 followers
  • They did not monitor the hashtags actually being used by TV viewers #suchislife #bencousins
  • For part 2 they obviously were not monitoring Twitter that closely and didn’t see the viewer backlash for delaying the start of Part 2 with a panel show
  • Additionally they rectified their hashtag to #suchaslifeben to further fragment the conversation
  • Kudos to the @AFL for using the #suchaslife hashtag to respond to the documentary but I think it would have been braver to engage the AFL fan base during the show.

For those who missed it here is a clip from Fox Sports.


Facebook changes, Tumblr, Federer, Bosh & #efctweetup

Best of Digital Sports World #11

And #BODSW is back!  Thanks to people who asked where it was, especially after I quoted Jerry Seinfeld’s “Don’t break the chain” philosophy!

If you missed the Sydney (#scau)  and Auckland (#scnz)  SRG Conferences in July then you really did miss out!

Obviously the Australian & New Zealand sports markets have been inspired into action gauging on the interest & development in digital sports projects ramping up in the past month.

Congrats to Essendon who this week will host #efctweetup to get Twitter fans of the Bombers to unite.  I will be watching to see how the event goes this Sunday.

New York Times gives Tumblr a big pump up, will it be the next big social media platform?  Follow Sports Geek on Tumblr.

For #scau & #scnz attendees who miss Dan Harbison (@danstwitter) from the Portland TrailBlazers you can catch him being interviewed by @rowshow from NACMA.

Detroit Red Wings are the latest team to release their own iPhone app.  What is your take on club/franchise based apps?

Chris Bosh (@ChrisBosh) may be 3rd fiddle in the Wade-James trio but he is “Master of his own domain” (and everyone else’s it seems).

Good article by @jeffespo linking live sport with social media activity with

This article from @Mashable definitely rings true after great tweets at the conferences “How to: Get Tweetable Moments from your Presentations”.

Great use of Facebook Like button (AKA Social Graph) by the New Orlean Hornets – Honeybee Auditions.

Facebook changes Custom Tabs

Are you using Custom Tabs in your Facebook Fan Page?  Well Facebook are changing the width of Custom Tabs to 520 pixels on the 23 August, make sure you have resized your custom tabs.  Here is a quick run down from Facebook Developer’s blog.

@SportConference tweets mashup

Wonder what was discussed at @SportConference?  Thanks to TweetStats & Wordle you can.

Quick Facebook Tip

Do you hate it when you try to add a link to an article on from your site or a news website but get a terrible image with the link?

Solution: Upload the photo of your choice and add the link in the caption!  As seen here by Real Madrid.

Video Clip of the Week

Like we need more evidence that Roger Federer is a freak!

For those who didn’t pick up the change @_SportsGeek_ has lost the underscores and is now @SportsGeekHQ

LeBron will break the Internet

If you don’t know by know LeBron James will choosing his next NBA team (or perhaps staying in Cleveland) via ESPN in a prime time special at 9pm ET.

Why will LeBron break the Internet?

Joined Twitter as @KingJames yesterday… 279,400 followers when I started this post now 280,748…

It took 2,242 tweets for @chrisbosh to get to 172,260 followers. LeBron (@kingjames)? Just 1.Wed Jul 07 01:34:52 via UberTwitter

Where is LeBron?

Want to know where Lebron (or at least the person tweeting for him) is?

Take the Location details from his Twitter account and put the numbers into Google Maps.

Hint: Turn off Location update when tweeting from UberTwitter.

Perhaps LeBron needs some training from Sports Geek?

View Larger Map

LeBron Online Launch?

Why not launch a personal site & take control of your Facebook Fan page while you have the world’s attention?

What is it doing? Collecting email addresses, smart strategy why not hit up the sports world email boxes with new offers from King James?

Check ( for updated info on my decision.Wed Jul 07 15:52:17 via web

But the most staggering is the traffic hitting up his new website from that one tweet via

Still not convinced about social media being an effective platform for sports & athletes?  Why not?

Where will LeBron end up?

Happy to have LeBron as a Sports Geek ambassador ;)

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5 Twitter mistakes to avoid

As more and more people, brands, sports teams & leagues hop aboard the Twitter train I continue to see the same mistakes being made.

5. The Not Reply – @TwitterHandle will be making an BIG announcement!

This became an issue when Twitter changed the manner by which we see people’s replies (or @) on Twitter.  Now you only see a reply if you follow both Twitter accounts.

Therefore the tweet below from @GoldCoastFC would have been only seen by followers of @GoldCoastFC AND @KarmichaelHunt. Understandable there may be a big overlap between the two but why take the chance?  Adding “Welcome” at the start of the tweet would have ensured ALL @GoldCoastFC followers would have seen the tweet.  It should be noted further tweets and RTs did mention @KarmichaelHunt so GCFC fans definitely knew about it.

@karmichaelhunt first official GCFC media appearance! More pics and video to come soon. May 31 02:06:33 via Twitpic

4. Twooshes or long tweets

Call me old-fashioned but I like the “old” RT method, that’s right something from 12 months ago is now old!  The “old” (or “Edit then Retweet” in TweetDeck) method allows you to add your comments before the RT.

If all your tweets are twooshes or too close to 140 characters you maybe losing RTs from people who want to pass it on with their short comment attached.  Keep it short and allow people to ADD to the conversation like below.

Wow… Smart strategy! RT @Peter_R_Casey @Brendanmeyer: i love how @gatorade bought keyword Powerade on google (via @SportConference)Mon May 31 13:06:25 via Twitterrific

Sports Geek Tip: Check out to see how many twooshes you have. (I’ve had 175, as sometimes the opposite is true and you don’t want that comment ;) )

3. Lck vwls 4 140 chrs

If you can’t fit it into 140 characters without using vowels or butchering the English language then it shouldn’t be a Tweet!  Write a blog post!

Twitter teaches you to be direct & succinct, it can be said in 140 characters if you just think a little.

Don’t even get me started about, laziness!

2. Auto Direct Messages

Unfortunately, this seems to be a staple of internet marketers but more and more I am seeing others be sucked into using the Auto DM.

Firstly, it is completely impersonal and secondly it’s rude when they don’t follow back and you can’t reply!  I know a LOT of people who immediately unfollow any account that sends an Auto DM.  You’ve been warned!

Sports Geek Tip: By the way if you want to stop most of them you can follow these instructions to opt out  from SocialOomph who send most of them!

1. Broadcasting not conversing

This is the main issue with most brands, leagues or teams on Twitter is the lack of conversation.  They promote the “Join the Conversation” tag line of Twitter but do not LIVE it.

You do need a strategy in place to understand why you are on Twitter and how you want to interact with fans but you should be polite to reply to simple customer service questions.

Look at the simple chart the US Airforce uses to manage blog comments which could easily adapted to Twitter replies. (hat tip to @georgiawatson)

Sports Geek Tip: Don’t have a strategy in place? You should start with a Sports Geek Workshop.

What Twitter mistakes have you learned from?

Athlete Twitter fakes!!! Ah who is real?

Identifying Twitter fakesThe issue of athlete identity theft hit the papers again this week regarding fake athlete (AFL) accounts on Twitter.   Last time I spoke about this issue on SEN’s The Run Home regarding identity theft on Facebook.   If you want Sports Geek’s take on how athletes can handle the problem of online impersonators then check out my post – Fake sports stars can damage a personal brand. Kudos to Collingwood’s Harry O’Brien extending his social media work from Twitter to Facebook to Harry’s World website and taking control of his online brand.

How do you get rid of these fake athlete accounts?  Contact Sports Geek for more info on how to eliminate fake accounts in your sport.

What about the general public – how do you know who to follow & who to listen to?  Who is real?

Sports Geek’s Twitter Quick Follow Guide

What is their username?

Is it a real person or a real brand?  It may be nickname or an online name but if the name looks suspect don’t bother following.

What is their Twitter avatar?

Same question – is it a real person or logo? Admittedly some people use cartoon avatars or non-descript pictures but they maybe just shy.

Some fakes use the same avatar on multiple accounts if you see the avatar repeated in may be a fake or an automated account.

What is their bio say?

Gives you some insight into what they will tweet about and how that might interest you to follow back.

How many followers do they have?

This one is more subjective as some people relate follower numbers with influence & expertise.  This is where you look at the follower to following ratio.  High following numbers can be automated via tools to automatically follow people on keywords.  Twitter tries to restrict this by implementing rules & guidelines but they can be exploited by third-party follower tools.  How can you spot an inflated follower count?  They are following as many people as they have following them – maintaining the Twitter 1:1 ratio. However many of those accounts may be automatically following back to increase their follower counts as well.  These accounts use technology that works on following people & unfollowing them 24 hours later if they haven’t followed back, churning through the Twitterverse looking for accounts that automatically follow back.

Sports Geek Tip: High follower numbers does not automatically equal expertise or influence.

What do they tweet about?

This is the main criteria I use to decide whether I follow back.

What are they tweeting about? Is it topics of interest to you?
Who do they tweet with? Do other people you know tweet with them?
If they just broadcast and never engage in discussion, will it provide value to me?

Now that might seem like too much to check, yet it only takes 10-15 seconds and allows you to have a stream of quality tweets in your field of interest.

Fake accounts crave attention and followers if you don’t follow them you don’t have to worry about them.

If you want to follow me please do so @seancallanan (I talk about sports & tech funnily enough) or for article & blog posts from @_sportsgeek_.

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AFL Draft… #afldraft

At Sports Geek we’ll be following the AFL Draft coverage from an online & TV perspective as a followup to our review of AFL Draft Machine.

Please tweet using #afldraft hashtag and add your comments on AFL Draft coverage.

#afldraft Twitterfountain

The tweets shown in the Twitterfountain are from the public Twitter stream and are not associated with Sports Geek (with the exception of our tweets from @seancallanan & @_SportsGeek_).

Tonight also sees the AFL Draft go up against the Arias keep an eye on which event will win on the Twitter battlefield.



Thanks to TwitterFountain and Trendsitic for some great Twitter visualisations.

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