Facebook turns 10 & Super Bowl covered from all angles – ICYMI

In case you missed it – Reprint of Sports Geek News – Tuesday 4th February 2014

What @SportsGeek reads…

Jeremy Monahan from South Sydney Rabbitohs discusses how the landscape has changed in last 10 yearsFacebook turns 10: The Mark Zuckerberg interview
#WhosGonnaWin SBXLVIII Nice activation by VerizonPuppy Love wins Super Bowl Ad battleRetweet abuse: Birdy Bragging & the importance of being human on twitter

Pricing? Understand why it matters

NFL Now digital network to deliver personalised videos

Facebook Inc joins forces with Fox Sports for Super Bowl

Major League Baseball is trying hard to expand its fan base with social and video integrations

Here’s how all that Super Bowl social media sausage gets made

Tumblr No.2 in revenue per visit on social media

With Paper, Facebook just blew it’s own iPhone app out of the water

Are you Happy? Nice work by the Warriors with a remake of Pharrell Williams music video

The 33 best George Costanza GIFs on the internet, but please watch “The Over-Cheer”

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Has Facebook jumped the shark?

Play

This week’s ABC Grandstand segment Sean asks the question that has been brewing in the digital world, has Facebook jumped the shark?  Listen in below.


Download mp3

Pushing back

Over the past few months there has been growing frustration amongst Facebook fan page owners & fans alike.  Facebook Page owners have seen their Facebook reach drop dramatically over the past few months.

Here is some articles highlighting the frustrations:

Even Dallas Mavericks owner and fellow Sports Geek Mark Cuban weighed into the debate just a few hours after our discussion with this tweet.

Response from Facebook

Facebook has responded via their Facebook Studio blog with some key points.

  • While we make changes to news feed occasionally, the fundamental way it works has not changed. We mentioned earlier that news feed works to serve up messages – organic and paid – that people are most likely to interact with.
  • What this means for businesses is that monitoring what types of posts are getting good responses is key, and always has been.
  •  Tools like promoted posts are simple ways to turn those important Page posts into ads.

Sports Geek’s 3 things to fix it

Here is 3 points must correct right now to reverse this trend.

Turn off Edgerank

By simply turning off Edgerank (the algorithm that Facebook uses to determine what posts you see in your news feed) fans will see all posts and then will start curating their own feed by unliking pages producing poor content.

Pages who create great content will be rewarded with organic growth as fans will like, comment & share freely.  With Edgerank turned off Facebook page owners can focus on content and won’t have to beg for likes and comments to stay relevant with Edgerank algorithm.

Focus advertising on attracting new fans

With Edgerank turned off more people will see posts published by pages and marketing budgets can be directed to attracting new fans not just reaching the fans who have already liked your page.

Additionally Facebook should make is very clear to users that they can opt-out of Facebook inititatives like Sponsored Stories which you can do here.

We have had great success using Facebook ads to grow fan bases and to drive social promotions and  we hope to continue to so in the future but the backlash from Facebook users might make it harder to do.

Address the problem

Much like Fonzie in Happy Days who had inability in saying he was wrong.  Facebook should announce an about face and reconnect Facebook fans with the pages that they like.

Jumping the shark?

Not sure where the phrase “jumping the shark” came from, as explained in our discussion here is Fonzie from Happy Days actually jumping a shark.  Be sure to send a tweet to Henry Winkler @hwinkler4real.

Until next week

Catch the segment live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand. Tune into ABC Grandstand Breakfast Friday through Monday on ABC Grandstand digital radio.

Want to get these clips in podcast form? Subscribe here or Add to iTunes.

Your thoughts?

Do you like this post? ;)  What do you think of this issue facing Facebook? Will brands retreat to Tumblr or even Myspace?

Podcast transcription

Frank: Francis Leach, on ABC Grandstand Digital.

And each Saturday morning at this time I catch up with Sean Callanan, our Digital Sports Guru from Sports Geek HQ to talk Digital Sports and what’s been happening online and in the Twitterverse and beyond. Good day Sean, how you going?

Sean: I’m good thanks, Frank.

Frank: Facebook is really peeving people off at the moment, like really. There’s always someone complaining about Facebook. But right now, it’s maxing in the red it’s fair to say [Laughs]

Sean: It is. And the question we’re raising is, has Facebook ‘jumped the shark’? For people who don’t know, I’ve used that phrase a lot and there’s actually still some people who don’t know what the phrase ‘Jumped the shark’ is…

Frank: Well is it an ex-reference to a Happy Days episode, where – once the coolest show in the world with Fonzie – jumped the shark, because he literally jumps a shark on a motorbike, and that’s where everyone says the critical moment where the show became…

Sean: No he jumped the shark whilst skiing.

Frank: Skiing, oh was it skiing?

Sean: While wearing the black leather jacket, mind you. And he jumped the shark. So it was just the point where the show had done enough, tipped over and gone too far. So there are a lot of people pushing back.

Frank: I’ll have to check out that jump on YouTube at some point today.

Sean: Oh, definitely, I’ll give Josh the link and he can put it up on the page it’s classic TV.

Frank: Henry Winker’s very active in the Twitterverse.

Sean: He is, he is.

Frank: His hash tag isn’t ‘JumpTheShark’ unfortunately.

Sean: Exactly. Well he’s brought in a phrase that everyone uses. So the question is has
Facebook jumped the shark?

Frank: Why this time?

Sean: Well there’s a few things. In the process of Facebook trying to monetise and generate some revenue…

Frank: You’ve got to make some cash…

Sean: They’ve been pushing these ad products, sponsored stories and the like. And that’s fine, that’s their want and they need to make some money. But what a lot of people who are running brand and team and Facebook fan pages are seeing is their Facebook engagement – which is how many people are seeing, and how many people are liking and commenting on their posts – really dropping.

Frank: So give us an example. You’re a footy club and say at the end of the AFL trade period yesterday, you have a shot of, I don’t know, a player coming to your club in the new jumper.

Sean: Yeah it might be Brisbane Lions might be saying ‘Welcome Stefan Martin’ or that kind of thing.

Frank: They put it up on Facebook. How many people should see it, and how many do? If you were following the page.

Sean: Well the thing is if you’re following the page you would think ‘I should see it, I’ve opted in, I’ve liked the page, and I’ve liked it for a reason and I want to see it.’ But Facebook has effectively been gaming the newsfeed to a certain bit in this thing called EdgeRank. And we’ve discussed it before, Facebook tries to curate the list of all of the things you are doing – whether it’s people you know and brands you like – to give you a feedback of ‘Here’s the stuff you really like a lot’. So they are effectively restricting…

Frank: So they’re editing your experience of..?

Sean: Effectively, yes. So you know if we took the Twitter world, if you follow everything and you go to your timeline, every tweet is in that timeline. If you scroll down enough, you’ll see them all. Whereas in Facebook you’re not getting that timeline, you’re getting this EdgeRank thing. So part of their game is Facebook saying ‘If you’re engaging with that page, you’ll see it.’ So if you’re engaged with your footy team a lot, but if you’re just consuming it and letting it go by, there’s a chance that Facebook will say ‘Oh you’re not really interested in that team, because you’re not liking, you’re not commenting and you’re not clicking on it.’ And that may not be the case, you might just be what we call on the Internet a lurker, ‘I’m just looking at it, I like pictures and I want to support the team.’ And so a lot of big pages – and I was just looking at the Grandstand page before – you put up a post and it’s only reaching a couple of thousand. A very small percentage of your fan base, and so there’s a lot of teams, brands, a lot of people very frustrated in that they’re producing this content that is not getting seen by the fan base that they’ve worked very hard to go and get.

Frank: And then the other frustrating thing I do presume from this is that Facebook is now offering you the opportunity to reach those people, at a price?

Sean: At a price.

Frank: Could you say that they’re holding access hostage?

Sean: To a certain degree, and that’s where the pushback is. If they’re effectively saying ‘If you want to reach all of your audience, we will guarantee that audience, but it’ll cost you 75 dollars per post’.

Frank: So they’re gate keeping?

Sean: To a certain degree yeah, and so that’s where the pushback is coming, from brands. And then the other pushback is coming from the fans, that are getting all these ads from brands that are like ‘We don’t have the big passionate fans that sports clubs do, we’re an insurance company’ or ‘We’re a tie company’, you know. ‘We’re just a brand and we’ve got to be on Facebook, because everyone’s on Facebook and we’ve been told how big Facebook is.’ So we’re seeing our friends saying ‘I like insurance company, please…’

Frank: Can you explain that to me because I find that rather frustrating, and it does turn me off using Facebook as much as I used to. People that I know – and I presume wouldn’t usually go about endorsing big corporations and products – are saying ‘I like said health insurance company.’ And I’m going ‘Why do I have to care about that? Why is that turning up in my Facebook feed?’

Sean: Well that’s because that insurance company is actually paying for it, and effectively paying for your personal endorsements. So as a personal user you can opt out of those ads and say ‘Please, Facebook, don’t use me for an ad.’ And it has been quite effective in the sports base to say ‘We want to grow our fan base, Francis, and you’re a St. Kilda fan’ and you go ‘I’m OK with that’. But what we’re seeing more is that most of sports don’t need that type of growth because they can get it via their website, if they place their properties in the right place and they’re telling everyone what their handle is, those kind of things. But yeah we’re seeing more and more brands. So if a few joined up for a sweepstakes competition with someone ages ago, then someone goes, or my girlfriend asked me ‘Why do you like TRESemmé?’ I can’t explain that, I probably checked it out one time and I put it on there, and it’s probably been filtered out of my feed but they’re doing ads saying I like them. And I put my hand up and say that I did, but that’s the way that they are rolling with the ad network.
The fact that you have to advertise to the fans that you’ve already got is the main beef that a lot of people who are running the pages have. I mean if we looked at whatever advertisers there have been since Don Draper was a little boy, it was advertising to people who aren’t yet your customers. So if they turned off this whole gaming news feed and just said ‘You’re going to get every single thing that gets posted on every single page you’ve liked’. So first of all that would trim down the over-likers, so the people who like everything, like things for competitions and like things because they want to keep, you know, they have the condition FOMO – Fear of Missing Out – so they have to like everything. They will see everything, and eventually they will be overwhelmed and they will start curating their own feed, in the same way that a lot of people do Twitter. ‘These people aren’t providing value, I’ll unfollow’, and so people will unlike. So the brands that don’t produce great content and aren’t engaging with their fan base will be penalised by their fan base themselves, not by Facebook.
Frank: So you get a real sense of where they stand in the market. Have there been any major moves or serious outcries or I guess a very public dressing down of Facebook, from some big football clubs or some big personalities have gone ‘Stop doing this to me’?

Sean: Not so much from the sports base…

Frank: Yet. [Laughs]

Sean: Yet, exactly. There’s definitely some of our… Matt Jaensch and Dave Bertenshaw from The Crows and The Eagles were actually at a conference in New York and it was a big discussion point. Because all these teams have built these big fan bases, in Australia a hundred thousand plus and in the States millions, but then they put out a post and no one sees it and then they get a bill ‘Would you like to promote this post? It’ll only cost you $2,000?’ No one is going to pay $2,000 to promote a post, so the targeting is for big brands that need to and are usually spending money on advertising and are used to it. But the sports aren’t, they’re not expected to pay to do it. So it’s going to be a tough one, for mine the idea does have some merit in that you might want to say ‘This is a sponsored post, I want to show it to all the friends of my fans’, that makes sense. But actually paying to get access to your friends? Because the thing is Facebook offers it organically, if St Kilda sends you a post and you go ‘That’s good’ and you click like, your friends will see that Francis has liked a photo, and go ‘Oh I’m a fan of St. Kilda as well, I’ll like them’ and you get that growth organically, so you get rewarded for good behaviour. Whereas at the moment they’re just saying well you don’t have to be good to be on Facebook, you can just pay to be good. And that makes for a really messy environment.

Frank: And undermines the quality and the integrity of the brand.

Sean: Yeah, and so you’re either paying for it with dollars or you’re selling out a little bit by saying ‘Hey everybody, please like this to keep your engagement up.’ What we try to do when we’re talking to teams is like, yes we know that’s the game of Facebook and we do need the engagement, but we can’t start every post with ‘Did you like the trade today? Press like to tell us that you did. Please share this with your friends to show how much you’re a supporter.’ Because if you do that message two times a day for a hundred days in the off season, when you’re actually, you’ll be a bit like the boy who cried wolf. ‘Oh please, sign up your membership’, what? I can’t just like it. You’re asking them to give and give and give, and then when you’re actually asking to give money for a membership or ticketing and stuff like that, they’ll be all…

Frank: Gived out.

Sean: They’ll be gived out, yeah, there won’t be…‘Can I pay with the like button?’ is what
they’ll be trained to. So there is a definite pushback from brands and sports and I think it will continue.

Frank: Good on you, Sean. Where can people find you online without having to pay?

Sean: They can find me at SportsGeekHQ.com or ‘SeanCallanan’ on Twitter or Facebook.com/SportsGeek and I hope you see my posts.

Frank: There you go, and like them, it won’t cost you anything.

Sean: Yes.

Frank: Sean Callanan, our Digital Sports Guru and our Sports Geek here on Grandstand Breakfast

Awesome stats from London2012.com team’s @AlexBalfour2012

Be sure to check out Anna Coate’s daily wraps on #London2012

Social Media Cheat Sheet

Are you on Pinterest? Pinterest is another network that is gaining momentum, that allows people to share great visuals via Pins & Boards.

Has an artsy & creative feel & there is some good photography sites drawing great traffic from Pinterst.

Sports Geek Tip: Always include strong visuals with all news articles, they can be pinned & draw fans back to your site. 

Follow Me on Pinterest

Here is one such find I pinned to my Infographics board.

Inside Instagram’s Success

Are you on Instagram?  We are follow @SportsGeekHQ on Instagram.

Many sports teams & brands are starting to branch out to connect with fans using Instagram.

Good to see Kevin looking to further develop Instagram building on a user base of over 15M.

Look at some of the reasons why:

Is your team on Instagram?  Tag them on this Instagram post or in the comments below

Sports Geek News: Aces Networking Night, Congrats @ManlySeaEagles & @BigBashLeague

Reprinted from Sports Geek NewsletterSign up here

Sports Geek Networking Night – Melbourne Aces

Melbourne Aces play at the Royal Melbourne ShowgroundsSports Geek is going to be hosting a Sports Geek Networking Night on November 17th, being held at the Melbourne Aces ABL Opening Night fixture against the Brisbane Bandits.

Thanks to Aces GM Windsor Knox & Gary Hubbard at the Aces for helping us set up this event for Melbourne’s sports digital community.

Tickets for the Networking Night are available now!  Click here to buy, if you liked the World Series you should check out the ABL entering it’s second season.

Ticket are only $10 so why not enjoy taking in some sport instead of working at the game like you usually do.

Stay tuned for some added extras for attendees to the Sports Geek Networking Night.

Sports Geek in the News

In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald on Friday, September 30th, talking about how sports can leverage social media & connect teams with sports fans.  See how the tweet reviews came in using Storify.

#BODSW is back

Thanks to new staffer at @SportsGeekHQ Dion Bennett (@Dion_Anthony) the Best of the Digital Sports World (AKA #BODSW) is back at SportsGeek.com.au.

Here is some you may have missed:

Make sure you keep an eye out as he brings you all the latest in the digital sports trends from around the world each week.

Got an article worth adding, send us a tweet tag it #BODSW.

Congratulations to the Manly Sea Eagles, 2011 NRL Premiers

A big shout out to one of Sports Geek’s clients, Manly Sea Eagles, who took out this season’s NRL premiership in impressive fashion over the New Zealand Warriors!  Special congrats to Jessica Ivers (@jivebong) who helped drive the Sea Eagles digital platforms in 2011, she was a vital cog for the Sea Eagles digital community and will be missed by Sea Eagles fans.  We wish her all the best on her new challenge.

Commiserations, too, must go to the Collingwood, who went down to a great Geelong outfit in the 2011 AFL Grand Final.  Fortunately (or unfortunately depending on your perspective) there was no #callananshimmy this year.

One more quick note on the NRL and AFL finals; We came very close seeing an All-Sports Geek Grand Final in both codes this year,with clients Collingwood, the West Coast Eagles, Melbourne Storm and Manly Sea Eagles duking it out during the Preliminary finals for a spot on the Grand Final stage.

A brilliant effort from all clubs, and we wish them well for Season 2012.

KFC T20 Big Bash League

New Sports Geek client - @ThunderBBL on TwitterNot long now until the Big Bash League kicks off. Sean presented at the Big Bash League teams at Cricket Australia’s Digital Day last week to help give all the teams a kick start in developing fan bases via social media for this exciting competition. Have a look at how all the teams are faring in the race for social media fans.

Sports Geek is currently working with the Sydney Thunder and we are excited to work with brand new franchise with another Sports Geek client ANZ Stadium to call home.   Expect to be #thunderstruck!

@MCG_News is now @MCG

Sports Geek secures new Twitter handle for MCG

Links we like

Too much Moneyball

Facebook Power users are switching over to Google+ and Twitter

How Facebook affects College students

More Facebook friends linked to bigger brain areas

How location-based services can put businesses on the map

Fave Tumblr Post

FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
October 2011 – 903,757
2011 Target – 1,000,000

Sports DP & TWolves, Sports Digital Revolution, Pendles on Tout

Reprinted from Sports Geek NewsletterSign up here

Timberwolves and Sports DP

The NBA draft for the Minnesota Timberwolves for 2011 also saw the successful launch of Sports Geek’s new product Sports Digital Passion (Sports DP).

Sports DP  is a web application that grades a social media fan based upon the support they show for your team via Twitter and Facebook.  It also allows for data capture of email addresses for both your team and your sponsors.

Check out our case study on the Minnesota Timberwolves or for more information on how to get this for your team contact Sports Geek

Sports Digital Revolution

Sean recently presented at the the @SEATConference in Los Angeles.   The panel discussion looking at sports digital case studies from SF Giants, San Antonio Spurs & Play Network was kicked off with the Sports Digital Revolution available on the SportsGeekHQ YouTube video.

Pendles on Tout

Collingwood midfielder & Norm Smith Medalist Scott Pendlebury is the latest sports star to join Tout.  Check out his first Tout made at Sports Geek HQ, it was featured on Tout’s popular page along side Shaq.

Check out the video with all the sizzle of Tout since Shaq used Tout to announce his retirement.

Quick and easy to use – you can Tout from your iPhone or iPad and upload it to tout – either via the web or their simple app

Pendles can also be found on Facebook and Twitter and his website ScottPendlebury.com.au.

Worth a listen – Sterns Vs Simmons

If you haven’t listened to Bill Simmons candid discussion with NBA Commissioner David Stern you should (Listen here).  Great insight into the NBA lockout & must listen for any fan of the NBA but also of sports business. Also try out AudioPress great for listening to podcasts via streaming.

Links we like

David Stern interviewed by Bill Simmons on NBA Lockout
Facebook Messenger App Could Replace Texting
The Engagement Trajectory: How Consumers Socially Engage with Brands
An NFL Coach Sells His Mercedes To A Cafeteria Worker For 20 Bucks
Great infographic on the social web every 60 seconds

Fave Tumblr Post


FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
2011 Target – 1,000,000

AFL Vs NRL, #SB45 & March Madness

Reprinted from Sports Geek NewsletterSign up here

AFL vs NRL – the battle for social media fans

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans.  Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL.  Read on…

@AFL vs @NRL in a social media arms raceDid you miss #SB45 AKA Super Bowl?

Social media was the big winner at the Super Bowl along with the Green Bay Packers of course #gopackgo.  Check out our take of the big plays on the Super Bowl Sunday from Foursquare, Visa with Twitter, Facebook & not forgetting the ads on YouTube.

March Madness – NCAA streaming online

NCAA® is March Madness time, not only can you watch all games online, iPhone or iPad they are encouraging fans & bloggers to bring in more viewers by providing an easy toolkit to advertise NCAA® March Madness on Demand®// .  Additionally they are helping fans follow teams on social media with the Social Arena.  Follow March Madness on Facebook.

Charity Baskets case study – $11k raised in 11 days

Facebook, Twitter & EventBrite all important to drive ticket salesHere’s a quick look back at the Charity Baskets event that started with Daniel Eade pulling together an array of NBL legends for a exhibition basketball match to raise money for victims of the Queensland Floods.  See how Sports Geek pulled together digital platforms for a great result in this infographic.  Thanks to all the players & partners involved in helping with a great cause.

Calendar a mess? Get Tungle!

Want to untangle your calendar?Sports Geek can not speak highly enough of Tungle!  It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar.  Need to speak to @SeanCallanan then just send a Tungle request.

Check out this video it explains “What is Tungle.me?”

Links we liked…

What makes a good hashtag – The Oyston Project (featuring #madeupbaseballfact)

Facebook ‘Like’ Button Takes Over Share Button Functionality

Facebook users like the NBA. A lot. | ProBasketballTalk

N.F.L. Players Shaken by Duerson’s Suicide Calculation – NYTimes.com

Fans are stepping up to the plate with At Bat

The NBA Embraces The Digital Water Cooler – SportsMoney – …

Fave Tumblr Post

Great to catch up with Sydney #digisport crew

FB Fan Counter

March 2011 – 319,180
2011 Target – 1,000,000

Like our clients to help us reach that goal
Collingwood
West Coast Eagles
Manly Sea Eagles
South Sydney Rabbitohs
Cricket NSW
Alpha Sport
Big League
Modern Fishing
Australian Golf Digest

Baseball, #SportsGeekTrip one year on, Sports Tweets & Trunk.ly

Reprinted from Sports Geek NewsletterSign up here

Live baseball on @SportzfanRadio

After enjoying a few ABL games this year I decided to take @SportzfanRadio from a sports panel radio show to a live game broadcast.  We’ve been producing @SportzfanRadio for over 3 years now on Southern FM that’s over 300 hours of live radio including several outside broadcasts.  Looking forward to calling the Melbourne Aces Vs Perth Heat this Saturday night from 7pm on 88.3FM and streaming from SportzfanRadio.com.  @SportzfanRadio returns from the summer break on Sunday from 12pm covering all sports.  You can help out the commentary team have some fun by joining in the fun on Twitter adding your #madeupbaseballfact.

#SportsGeekTrip one year on…

This time last year Sports Geek was in Los Angeles on route to Dallas & New York.  Many great findings from that trip have been applied in the past 12 months,  in the past 12 months Sports Geek has

  • spoke at @SportConference with speakers from Real Madrid, NBA & MLS.
  • developed Sports Social Media Index to grade the social media efforts of sports franchises
  • secured clients in Australia, New Zealand & India
  • connected with over 250,000 Facebook fans via Sports Geek clients (2011 goal 1 million fans!)
  • opened office above the house of @haul

#qldfloods

The past week has seen Australian TVs filled with images of the Queensland Floods.  If you have not see any footage just watch this video, after doing that please donate to the Flood Relief Appeal.  Sport has been affected by the floods with Suncorp stadium under 2 metres of water, but it is great to see all sports rallying their support behind Queensland sending donations and organising fundraiser games to support the cause.

Tweeps beware…

We know the media is loving the news stories available as athletes sign up at Twitter.  Each week we see stories where athletes are making the same mistakes on Twitter but what about when sports media gets it wrong?  Have a look at what happened when the Herald Sun reported a Twitter war at Collingwood.

Can’t find that link? Trunk.ly can

Local entrepreneur Tim Bull (@TimBull) )has launched a great service Trunk.ly that creates your own personal link archive for all the links you save & share on social media platforms (Facebook, Twitter, Delicious).

Can’t find that article you tweeted about great sports blogs to read?  Trunk.ly will remember and find it for you.  (It’s here by the way)

Check out Trunk.ly and follow sportsgeek for all the links we share via Twitter.

Links we liked…

You don’t choose what goes viral | SportsGeek.com.au
Some thoughts from a PR perspective on the Nick Riewoldt AFL scandal | MatthewGain.com
From @peterstringer: Ten Predictions for Social Media and Digital Marketing in 2011
Social Media, the Denver Broncos and You – Mile High Report
MARTIN SAMUEL: Will the witless twits never learn?
The Year of Social Media 2010 [infographic] | Mindjumpers

Fave Tumblr Post

Sports Geek at the MCG – Where are your fans?

Sean Callanan founder of Sports Geek was profiled by TechFluff.tv & Newspepper.com after being awarded Melbourne’s Top Tweeter.

Shot at the famous Melbourne Cricket Ground, Sean talks about digital marketing strategies sports can use to connect and engage with their fan base.

Sean discusses the advantages of building a digital fan bases using social media platforms to provide value to fans and sponsors alike.

We are releasing this promotional video on the day of the AFL Grand Final you’ll know it as #AFLGF on Twitter.

In a couple of years time we want to see a Sports Geek advert on your TV during the NFL Super Bowl coverage ;)

Thanks to Bronja, Chloe & Kat from TechFluff.tv and Newspepper.
Big thanks to Shane & Katy from the MCG for letting me use such an awesome venue. Follow them on Twitter @MCG_News

Want to discuss your sports digital strategy?

Call +61407047200 or contact us below

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