Social Media for Good & Sports on @Pinterest from @abcgrandstand


In this ABC Grandstand sports digital segment we looked the positives in social media and how it can be used for good in sports.

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Using Social Media for Good

Too often the sports social media mistakes or bad boys are profiled but sometimes social media can be used for good.


Late Ben Hollioake’s cricket kit stolen from parents home in Perth but recovered after a rally of support via Twitter.

Started with former English Captain Michael Vaughan pleading for assistance from cricket fans, soon after #FindBensKit was born.


Something closer to home the plight of former Wallabies captain Michael Lynagh who is in hospital after suffering a stroke, the Wallabies community rallied behind the man known as Noddy using digital.


We did quickly discuss the Kony 2012 campaign that after great success has fallen flat.

Sports Geek Medals – Pinterest edition

We have discussed Pinterest on ABC Grandstand before, “the Jeremy Lin of Social Media” at the time.  Thanks to Dion Bennett‘s great post on sports teams using Pinterest we’ve decided to give out medals for Sports On Pinterest.

Bronze – Manchester City

They have a board for title “City Tattoos”, needs no other explanation.

Source: via Manchester on Pinterest

Silver – Anaheim Ducks

Doing a great job of pinning material from fans from other social networks like Facebook & Twitter.

Source: via Anaheim on Pinterest

Gold – Boston Celtics

Doing a great job sharing pictures & promotions from the Celtics vast history.  Even running a Pin it to win it competition.



Source: via Boston on Pinterest


Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Get the Sports Geek podcasts

Want to get these clips in podcast form? Subscribe here or Add to iTunes

Podcast transcription

FRANK: Sean Callanan, our Digital Sports Guru, joins us every Saturday what his field of dreams might be. Good day, Sean, how are you?

SEAN: Good day, Frank. Well other than MCG, I mean that shows a bit of bias to Melbourne, but from a baseball perspective, I actually have been to Wrigley Field and it’s the stadium in the states that most reminds me of the MCG.

FRANK: What about it reminds you of the MCG?

SEAN: You pretty much just walk in there and you just, the history, and you can just feel it. It wraps you up.

FRANK: I think there’s two ways you can go with this. I think the really big venues are super impressive and they’re overwhelming in their size and their stature in the history. And the MCG certainly got that about it, but sometimes the smaller venues are the ones that capture your heart. I’m sure Fenway Park is like that for me because it’s a tiny, you know, it’s a tiny track. It’s a very small ballpark, really. It’d be like, you know, I’m going to ask a person ‘Do you like having the good fortune of going to Highbury a few times over the years,’ very small, compact ground, beautiful art deco grandstand.

SEAN: And it is something that all the special baseball stadiums, all the refurbs and, you know, getting the new stadiums built. Like last time I went to New York I went to both Yankee Stadium and the new Mets stadium. Both new stadiums, the Yankees went with a complete almost carbon copy of …..

FRANK: It’s unusual isn’t it?

SEAN: of the old stadium.

FRANK: Explain it. It’s not on the same side, is it?

SEAN: It’s across the road.

FRANK: It’s across the road.

SEAN: But it’s a physically carbon copy, and it looks a little bit like a Coliseum. There’s a lot of concrete and it really doesn’t have—they tried to replicate it, and they really couldn’t. Whereas the new Mets stadium they did it in that vintage style, and they used a lot of the pieces of the era, and so it looks like an old stadium but it’s got all the new amenities, and it does it have that old style ball park feel. So it’s sort of like, again, comparing MCG to the Docklands Stadium. You know, and amenities wise, it’s just a matter of getting it right.

FRANK: So since through your choice hashtag #grandstand, your field of dreams, the venue of the sports, I mean it doesn’t have to be a professional sportsman. There’s a lot of people have a very, very deep and affectionate ties to their local sports fields, whether they played there or their kids did or whatever it is, how should today’s grandstand let us know? Whereas the other one in the United States that I really love is AT&T Park or in San Francisco, the home of the Giant’s, is a venue I have a little bit of a soft spot for. It’s a magnificent vista when you’re sitting up in the stands there at across San Francisco Bay on a sunny day. It’s like the happiest place on earth.

SEAN: Yeah, definitely, definitely. It’s one of the ones I haven’t been to. It’s on my stadium bucket list.

FRANK: It’s a beauty. We’re talking to you about social media today, of course, in sport and sometimes we focus a lot on the negative and the trouble that people get themselves into using social media platforms, but sometimes it actually can be a really powerful tool for niceness instead of evil.

SEAN: Yes.

FRANK: As Maxwell Smart would say.

SEAN: Exactly, and we had a pretty good example of this earlier in the week when I saw, I think I actually saw your tweet initially, and re-tweeted it to Ben Hollioake who passed away and was an English cricketer, had his kit, these English kids stole it from his parent’s home in Perth. So someone broke in…

FRANK: Terrible.

SEAN: Whether they did it deliberately or it was just a break in and they’d stolen all his English gear.

FRANK: Because when Ben died , I think about, oh, ten years ago, I think it was in a car accident in Perth, and so his parents have kept his kit as, you know, as a keepsake, a very precious keepsake for his career as a…

SEAN: I think he played two tests in twenty or so one days…

FRANK: With his brother, as well, Adam.

SEAN: And, so, yeah, the English cricket community, so Michael Vaughan and Alec Stewart and a lot of the guys that played with him started tweeting, “Hey guys find his, find Ben’s kit. Ask everyone to re-tweet it.” You know astray and cricket personality Vaughan, Damien Fleming and the like did the same. And so it was obviously trending on Twitter, but it did provide a little bit of an action, a bit of awareness for everybody because most people wouldn’t have known. It would have maybe made the England papers and maybe the Perth papers, and then luckily enough a couple of days later, because I really put the alert out, and said, “Hey, if you find this stuff on Ebay or someone’s trying to off load it,” and a couple of days later both they found the guys who did it and they found the kit and it was returned. So it was one of those good stories, too, you know, get awareness and also it’s about what we we’re talking about last week, getting a story that you want out in the press and getting a bit more publicity.

FRANK: What it shows is that communities coalesce really quickly around things that are of, if you got a likeminded cause or an interest with people, you can coalesce a community really quickly around that—incredible resource. I mean, in my gig, here working as a professional sports broadcaster, the connections you can make with other journalists and broadcasters and people of who can actually be part of the show or give you information and insight from a first person perspective of being at games and being at press conferences, and the like, it’s an extraordinary reach, and it really has changed the way broadcasting works, and in this instance it’s worked…

SEAN: And the thing is everyone can have their own niche show. You know, if you didn’t hear it from one of the players themselves, you might hear it from a follower who’s mad for cricket, and he’s always giving you your cricket information, so he’s my cricket expert. It’s not, I’m not waiting for the cricket segment on Grandstand. It’s this twitter follower that’s always giving me the best cricket advice. So, you know, people can develop niches and become these, you know, curators of content and pass it on.

FRANK: Well that it is very egalitarian, too, and as you said, you know, looking at the tweets, there was Adam Hollioake, Ben’s brother who was tweeting through Alec Stewart. I mean I’ve sent my re-tweet out. You did as well. We’re all having the same impact. You know having a conversation with these people who are professional sports people who you previously probably wouldn’t have access to, not only just to talk to them but also to, you know, to working inside with them, maybe if they’re, you know, not cognizant that you’re doing it, but it is really, really an egalitarian experience.

SEAN: And it gives them, you know, it goes back to that, you know, the ability that for athletes to be role models whether they’re pushing a charity or trying to push a cause or in this case, you know, just to find a mates kit because someone’s gone and broke into his parent’s house. So another one that I again caught by Twitter and the Wallabies did, I think, did a good job in, one, telling everyone about Michael  Lynagh who’s had a stroke and is still critical in the hospital at the moment. They sent out a tweet saying, “Hey, send Noddy,” which is Michael  Lynagh’s nickname, send a tweet, “Get well Noddy,” and we’ll pass it on to the family, and, you know, it’s not going to help him get better, but it is going to rally the rugby community, send their messages of support. I’m sure, you know, as the guys at the AOU handover pages and pages of tweets to the family, it will mean a lot to the Lynagh family just to see that he’s getting a lot of support, and, you know, we send out our best wishes to the family, but it’s just another way to, one, get the information out because you might check the newspapers and not find that information, so it’s a way for teams, in this case the AOU, makes sure that the rugby community knows that one of their own is in a bit of trouble.

FRANK: Yes, certainly, they did rally around Michael. We spoke with Andrew , his former teammate, yesterday on the program, and he’s recovering, but he’s got a long way to go after suffering that stroke earlier in the week. Have you got a podium for us today?

SEAN: Well just, actually, just one more on—we did speak about it a bit about four weeks ago, Kony 2012 “Cover the Night” was last night, and as I was driving in I did see obviously some kids had still rallied to the cause, and I did see a couple of Kony 2012 posters up around Melbourne, so I don’t know if anyone else joined in the fun of promoting the Kony 2012. We discussed that when they brought out the issue clips, so I need you to see if anyone else and how it goes in America.

FRANK: Just on that they’ve posted a second film, haven’t they, a follow-up to the original Kony 2012.

SEAN: Yes because there were some concerns and people worried about the funding and stuff, so they’ve sort of done that, and even the fan had a little bit of a crazy time there and they’re going to be caught up with the celebrity, but the cover of the night actually went through, you know last night here, and it’ll be in the states tomorrow, so it needs to be seen what good kind of coverage it gets in America tomorrow.

FRANK: Sean Callanan with the say on Digital Sports Guru here on Grandstand Breakfast. We always have a podium of three, two and one for those in the digital space on Twitter and other social media who’ve done interesting things this week. What have you got for us?

SEAN: So, what I want to do is get away from Twitter and have a quick look at Pinterest Day invented to the really good article on Sports Geek on how sports names are using Pinterest. We talked about Pinterest as way to share photos and stuff, and so the bronze medal goes to Man City, and if you check out one of their boards, I have a board called “City Tattoos,” and there is one of the most gruesome tattoos you’ve ever seen in your life there, with effectively the Manchester City logo tattooed onto the guy’s heart.

FRANK: It’s pretty full on.

SEAN: It is pretty full on. The Anaheim Ducks have done a pretty good job on Pinterest, as well. They actually shared the tweets and Facebook posts and things that the fans are doing, but one of the ones that is leading the way and doing really well in the digital space is the Boston Celtics sharing stats and boards, and they’ve been running a Pin-It competition, so they’re instead in a game in cyber space and had a little bit of fun.

FRANK: Pin-It-To-Win-It.

SEAN: Pin-It-To-Win-It, yeah!

FRANK: They got to vote on that one first…It’s a beauty.

SEAN: Yeah, exactly, so everyone will be following them, but, yeah. Let’s check out sports on Pinterest and we’ve got the article on

FRANK: Remind us what Pinterest is because it’s a bit different to Instagram, isn’t it?

SEAN: It’s a pin board, so as you find photos and things that you like you pin them to boards, and so like I said, Manchester City might have a City Tattoos. A lot of the teams are doing Pets Who Follow Us, and so they should pin pets, dogs and cats that are wearing their team’s colors. They do baking goods. They should share merchandise.

FRANK: So it’s more on the subject matter. You can direct to what subject matter.

SEAN: So it’s a real visual medium, so you pin pictures that you like to that fit your brand, and then people re-pin them to their boards because their fans of your team, so it’s a real, you know, you just surf along, look at all those pictures. They’re pretty. I liked that one. I re-pinned that one, so we’re having a lot of traffic back to websites, so on and so. The sportscenter is starting to delve into it.

FRANK: Get on you’re sure. Now get to make a little point today.

SEAN: Thank you very much, and good luck with maybe us…

FRANK: (laughter) I haven’t got this one quite yet. It’s New York 6, Boston 2, top of the 8th, no outs and a man on second for the Yankees at the moment, but dear, it hasn’t been a great start to the year for the Red Sox, but this game and over the next few days might be crucial to their season given it is the 100th anniversary of Fenway Park. You’ll have to get there one day.

SEAN: I will. I have to be there in August for a conference, so I’m looking forward to it.

FRANK: By then it could be ugly for bargaining if they keep playing the way they are. Remind people how they kind of find him:

SEAN: That’s it,, @sportsgeekhq or @SeanCallanan on Twitter.

FRANK: He’s everywhere. Sean Callanan our Digital Sports Guru here on Grandstand Breakfast.

Trash talking on Twitter… @LAKings go hard in the playoffs


Those on Twitter know it sometimes can be a great place for some playful banter amongst friends but is it OK for sports teams?

Take a look at this tweet after Game 1 LA Kings offend Canada with a tweet after winning game 1 as 8 seed against Vancouver Canucks.  (Hat Tip to for tipping us this story)

We discussed it on Harftime, what do you think?  It’s a fine line but we’re OK with the Kings tweet as long as it fits with the brand of the team.

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Doc Turf and Ralphy share a Twitter Joke

When Trash Talk goes wrong

What about personal brands?  When can you take trash talking or jokes too far?

Take a look at the problems that media personalities Doc Turf and Ralphy took on when they shared a poor joke during the Logies on Sunday.

Firstly Doc shouldn’t have tweeted the joke & Ralphy drew more attention by commenting & retweeting it.

Ralphy tried to backpedal by deleting the tweet (kindly captured by @nonsensiblekate assume all tweets will be captured by someone) & distancing himself from the Doc’s tweet.  Find more samples of #digisportfail on our Pinterest board

If you are tweeting on behalf of your employer or work in the media before you tweet you need to think “will this be newsworthy?”  It is the same advice we give to athletes, treat Twitter like a radio or TV interview.


But we can see you did tweet about it Ralphy, on Twitter much better to own up to your mistake & move on.

You do remember the Collingwood Twitter war?

Podcast Transcript

HARF: Twelve minutes to 3:00 p.m. Sean Callanan our Digital Media Sports Guru is with us at sportsgeekhq. You can find him on just about any platform. Good day, Seany.

SEAN: Good day, Harf, how are you doing?

HARF: I’m doing well. I see you there in your Rangers t-shirt. You’re in a real playoff mode, obviously.

SEAN: I am, yes, it’s fired up there and the thing that’s fired up in the Western Conference is the LA Kings versus the Vancouver Canucks.

HARF: Well, it’s been a messy upset—3 , zip.

SEAN: The 3, zip, yeah, well, the Kings are the eighth seed and the Canucks are the one seed, but what has caused a bit of controversy is the way that the LA Kings have been tweeting throughout the series, so they’ve won game one and they tweeted to everyone in Canada except British Columbia, “You’re welcome.” So it’s effectively tweeting in the same way as Nelson on the Simpson’s would with the **radio HA-HA NOISE*** There we go; very good Jumper. And it had 13,000 re-tweets.

HARF: That’s a lot.

SEAN: That is a lot of re-tweets.
HARF: That is very funny from them. That’s just an Australian version of suffering in your jocks.

SEAN: It is a bit, and it is something that I guess everyone who’s trying to drive, you know, whether it’s the L.A. Kings or any of the sports teams, they’re going to figure out how much damage that they could do to the brand if they went a little bit too far. Through mine it was a just a little bit edgy.

HARF: That’s good.

SEAN: After they won game two they said apologies in advance; Kings win game 2. You know, so, again, they really fired up the Canuck’s fans, but you’ve got to think about what is the effect of the brain. I was talking to the guys at the West Coast Eagles before their game against the Giants and I said, “Look, most likely you’re going to win, but you don’t want to come across as overbearing, arrogant, bully. You just want to be reporting the facts. The fans will be jumping up and down that you’re way out in front, but you’ve got to be respectful of the opposition. You don’t want to be seen as belittling this new comer to the game.

HARF: Yes, that’s rapport.

SEAN: But, you know, in the fierce battle of playoff hockey, the last time I went to a hockey game was at Madison Square Garden. Thirty seconds in and the guy stands up and says, “Hit him with your stick.” And they did. They started to fight 30 seconds in between the Rangers and the Lightening. I think there was a few square ups happening there.

HARF: So, what it leaves to us I suppose is whether or not we will see, obviously, a little bit from the Kings is trash talk on Twitter from club to club.

SEAN: There’s a bit of that from player to player to a certain degree, but you know, and sometimes with the Melbourne Storm and the Canterbury Bulldogs we did a bit of a digital battle where we got them fighting effectively and firing up their fans and tracking things, and I had that playful banter going backwards and forwards so it didn’t really get down to the point of the Kings, but it does come down to brand protection. And that is as much for teams as it is for athletics and people in the media.

So, I don’t know if you caught up with the Logies and Doc Turf and Ralphy got themselves in a little bit of strife.

HARF: Yeah, a soccer fan had a little bit of detail about that.

SEAN: And you’ve got to be very careful what you might just do as a little joke—you know, a bad joke that Doc Turf did. Then Ralphy made it worse by re-tweeting it to everybody and having his own little say, and then they started copying it from left, right and center, and quite rightly so. You know there were people offended by it. They’ve got to realize if they’ve gone and said it, they’ve got to own up to it.

HARF: You own it.

SEAN: And, yeah, Ralphy just tried the sneaky ‘I’m going to delete the tweet and then distance myself and throw Doc Turf under the bus,’ when he really should have just said apologies, ‘I made an error,’ and move on, and to a certain degree, it would have just, you know, the twitter would have float on. But by not owning it and by not apologizing, there’s a few of the tweets out there that are holding onto it like a dog with a bone and you’ve just got to own up to it and move on.

HARF: But it can be used in a really positive fashion, and I mean the Kings have done a classy example here because, particularly in playoffs and the finals in other sports, it is a game of doggy-dog and it’s really not a civilized game so it’s not exactly a run off, but there is a chance for the banter to flow back and forth should the Canucks come out and win game two, say, or then all of a sudden there’s terrific interaction between the fans.

SEAN: Exactly, and the guys who are running it, social media kids, are trying to gauge that emotionality of the fans and build it up for the next game. So the guys of the Perth Wildcats have got a bit long layaway between game one and game two. The next game is game two on Friday.

HARF: Sold out in four minutes.

SEAN: Sold out in four minutes and they’ve just been outside for another 200 tickets that’s going to happen next door. But you know what they’re doing today, tomorrow and the next day is to get the fans super excited for Friday. And so they’re going to be running some stuff on Instagram and getting them engaged on Facebook and Twitter, and the idea is to get that backwards and forwards going. So you know it’s just something to be mindful of. You want to be getting all the fans excited.

HARF: Having worked in this space for a little while yourself and looking after a few of the clubs in this space would you encourage them to get a bit more edgy with some of this communication.

SEAN: Well it’s got to compete with your team and your brand. You know, so for potentially for Collingwood, they’re running this whole “us” against “them” campaign. So it fits for them to say now currently, you know, they’re not in a position to be bold and arrogant because they don’t travel that well. There’re enough things, but potentially they could start up a Twitter storm to maybe distract everybody from everything else that’s happening is another way of looking at it. But, yes, you’ve got to make sure it’s consistent with what your team represents. You can’t go out and do a bold claim like that like the Kings did if it doesn’t fit with your brand and what your message is.

If you have to apologize for it well then it’s going to get you in strife.

HARF: Not enough strife for mine in this. It’s good fun—strife.

SEAN: Well, we just had a text there. People are saying that Ralphy hasn’t gotten in trouble and one thing I did tweet if brand in Fevola or maybe a football or tweet at what those guys have tweeted might have got a bit of coverage in the Herald Sun.

HARF: Definitely would have.

SEAN: So, yeah, he has been lucky to get off, in this case. Maybe there should be a Twitter Match Review panel , and, you know, is it intentional, medium contact, low impact. We mentioned the re-tweets and then maybe he gets suspended for a week and doesn’t tweet. Maybe we should bring that in next week, Harf.

HARF: Who’s on the panel? Is KB on that committee?
SEAN: Oh, he’s on every committee. He has to be, and he’d spend the whole time sending—what it is his Twitter? What are his tweets?

HARF: But we know that’s never going to be as topical as it should—let’s use a current player—whose tweets are a bit, should Jack Riewoldt have tweeted that it would have been a whole different story.

SEAN: Exactly…exactly, and the thing is it doesn’t matter how many. I guess it shows the power of the re-tweet. It doesn’t mean how many people who are following you. If people either had re-tweeted because they agree or re-tweeted because they think it’s wrong more people see it, so a doctor was treating an Australian during the Logies because of that one tweet.

HARF: Was he really?

SEAN: And he probably thinks ‘Oh, I don’t have that many followers. I’ll just sign this to my mates, and, you know, he’s going to get himself a little bit of strife. So the thing is if you’re going to make a joke make a joke that you would make on radio. If you’re not going to make it on radio or if you’re not going to put it in print I wouldn’t be tweeting it.

HARF: That’s pretty sound advice. Sean thanks for coming in, mate.

SEAN: No worries mate.

HARF: You can check him out at @sportsgeekhq on pretty much everywhere. Just type it in. You’ll find Sean and the work he does—the great work he does—apparently for us here and 1116 at SEN and for some of the big sports clubs across the globe.

Is the changing media space forcing changes in sports?


In this ABC Grandstand sports digital segment we look at how the changing media is changing sports broadcasting & journalism.

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Is media consumption changing sports media?

After a discussion off-air in previous week’s Francis & I discussed how the changes to the digital media is now changing the way we consume sports.

Media is shortening

Print 800-2000 words > Blog 400-500 words > Facebook – Sentence > Tweet 140 chars > Instagram – Picture only

Social TV allows people to tune in when the game gets interesting rather than watch the whole game.
– NBA alerts fans via Twitter to tune in to League Pass
– NFL has Red Zone alerts when teams are with 20 yards

Where does this leave long form storytelling in broadcasting & journalism?

  • telecasts & even sports are being shortened, T20 best example others to follow. 20 minute AFL preseason, harness racing, hockey, soccer all looking at modified games.
  • will we see broadcasters like Vin Scully who paint the picture

Bucking the trend – – Led by Bill Simmons pushing long form articles in digital space.

What do you think?  How has your consumption of sports changed?

Sports Geek Medals – Stanley Cup edition

Vancouver Canucks AustraliaThanks to Myles Harris from for assisting in awarding the #digisport medals this week.  Hope the Canucks fans enjoyed it.

Bronze – James van Riemsdyk

James Van Riesmsdyk of the Philly Flyers doing a great job of replying & having fun with fans.

Silver – Bob McKenzie – TSN Hockey Insider

Does a great job as a broadcaster to provide that little bit extra for the fans.

Gold – Trevor Linden

Retired Canucks God according to Myles but provides good perspective on games as a former player.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Get the Sports Geek podcasts

Want to get these clips in podcast form? Subscribe here or Add to iTunes

Podcast transcription

FRANCIS: Francis Leach with you for breakfast here on ABC Grandstand Breakfast. I hope your Saturday morning is shaping up well. Our man Sean Callanan, he’s the guru when it comes to all things digital sports media, and he’s with us again today. He’s got a bit of the sad face on, as a Collingwood fan. He’s an emoticon that would be the sad face.

SEAN: I’m not a big fan of emoticons, but, yes, it would be a sad face, Francis.

FRANCIS: I’ve never seen you tweet an emoticon.

SEAN: I’m not an emoticon guy, but, nah, yeah. I draw the line at emoticons. I’ll leave that for my teenage kids.

FRANCIS: Okay, It’s interesting that the topic you’re bringing up this morning is about how the sport’s media is changing the way we watch sport, particularly because of our access to digital and social media.

SEAN: Well, yes, it is just a little bit, and we were discussing this last week off air, about how our access to so many different sports is changing and we’ve got so many different options and it’s really affecting the way that we consume media.
If we look 20 years ago, we’d watch five days of cricket in summer and watch four games of footy and things like that in winter, but now we’ve got so much. We talk a lot about the premier league in the UK and the NBA, and we’ve got so much more access to those, but also we’re not tuning in for the whole game. So there’s a bit of a phenomenon called social TV, where social media is trying to drive and draw traffic and it’s sort of the ‘look-at-me mentality.’

FRANCIS: Is that where Fango comes from?

SEAN: Oh, (sighs in disgust)….

FRANCIS: I know you hate it, but that’s an attempt to do that. Is that really a hand fisted attempt to do that?

SEAN: It’s a little bit of an attempt to do that. It’s sort of to try to trap the conversation is probably a good way of putting it, to sort of have these people talking about it, to keep them engaged with the show. But it was probably more like when the NFL started a little bit earlier with their red zone alerts.

FRANCIS: And how did that work?

SEAN: Well probably because they have so many games happening at the same time and they’ve got all these people playing fantasy football. You know they start with mobile alerts to say, ‘Hey, the quarterback’s within 20 yards of the goal line, so there’s a chance for a touchdown; there’s a chance for a scoring play, tune in.’ So people would flick their TVs across. So it ends up rather than sitting there watching a whole game and having the broadcasters tell the story and talk about the back story and how some guys come from college or he’s coming back from a knee injury, they’re just tuning in for that highlight package at the end.

FRANCIS: Have they been able to track how effective it’s been in switching numbers of eyeballs to tune into games once they’ve been directed and alerted by a social media.

SEAN: Well, the analytics for that is coming up. I mean it’s only still developing but the NBA is doing the same now with, you know, they’re using their Twitter account to point people to League Pass, to say, ‘Hey, guys, there’s a hot game on. Durant and LeBron James are going off, five minutes to go, it’s game on, tune over.

So, one, it’s getting people to tune in and a lot of people want to blame Sports Center for that highlight mentality, but people now are only tuning in for the best parts of the game, whether it’s generated by the leagues or whether it’s generated by fans and their followers. If you’re sitting there, and I know I do it at times, whether it’s sport or other TV shows, if my Twitter feed starts filling up with ‘Hey, you’ve got to watch Media Watch’ or Q & A is going off, and that causes people to tune in. We’ve seen the same thing with sport, so it’s really the way that the media is being condensed. We used to be reading magazines and long form articles and then they become digital articles, so then they become a bit shorter because you’ve got to read them on your mobile, and then they become blog posts so they’re shorter again, then they’re just sentences on Facebook, and then finally they’re just tweets or they’re just Instagram photos.

So they’re becoming shorter and shorter in the way that it’s being consumed and so journalism and the way it’s being presented back to sports fans is changing, as well.

FRANCIS: 1-300-460-644, if you want to join the conversation, 1-300-460-644 is our number. Give us a call if you are somebody who relies on your Twitter account or indeed Facebook or whichever social media you use to direct you to the sport you watch. If you see a flag go up on your phone that says five minutes to go game on do you tune in and is somebody that actually gets involved in letting people know about that stuff, as well, and which sources do you rely on to direct you to the sport that you want to watch, 1-300-460-644, or you can send us a tweet, hashtag #grandstand.

Are we sacrificing quality and analysis for simplicity and instant access?

SEAN: Oh, definitely, you know, the days of Vince Scully, he’s the famous Dodger’s broadcaster, he’s still commentating, and he does it all by himself. He’s talking to the fan the whole way through the game. Yes, gone are the days of those kinds of guys because the broadcasters are under pressure to produce those highlight reels, to produce those tapes. But also the sports are changing. We are seeing it with T20.
The longer form of the game isn’t as appealing from a TV in a digital point of view and so they’re looking for shortened forms of the game. A lot of sports now are even looking at ‘well it’s not just our reporting we’ve got to change the game,’ so go to a shortened form. We’re seeing it with cricket, hockey is experimenting it with less players, bigger nets. Even harness racing is thinking about doing a one lap race, sort of a 20/20 style form for harness racing.

FRANCIS: Does the horse have to wear colored clothing?

SEAN: Well, yeah, potentially it would be pajama top racing but you have to train, unfortunately, the horses that can’t say ‘No, I’m just a 20/20 type racer.’

FRANCIS: You can’t be the Chris Gayle of horses.

SEAN: Exactly, you just have to train it at least, so where is it going to end really? It’s a strange one.

FRANCIS: With this, are the sports organizations catching on and trying to own the conversation and is that what we’re seeing here, as well? I mean, are they trying to because sports organizations are extremely mindful of their reputation and their image and are they trying to shy away from the fans taking control of all of this?

SEAN: Yeah, a little bit, but it’s really, it’s just another way for them to serve their TV masters. What they’re seeing is the attention being spread, with one being other sports, the other being gaming. You know 20 years ago people weren’t spending 20, 25 hours a week playing games. Sometimes people want to play as Tiger Woods rather than watch Tiger Woods, so you can play as LeBron James on the Xbox or the Play Station rather than watch him. So they’re competing against other things so it’s a way to keep the price of TV rights going up. The TV, the sports have to work harder at making sure the fans are invested.

FRANCIS: Is anyone backing the trend? Is anyone the vinyl record of this new digital age if you decided that this all well and good, but I prefer old fashioned long form writing and considered analysis with five pages of prose.

SEAN: And, well, it is quite strange that Bill Simmons, Sports Guy 33, who we’ve profiled and go to #digisport medal in the first show. He’s actually taking it completely in the other direction. He set up, which is dedicated to long form articles. And so it’s even gone to the point where you can now get those articles in print. You can get the Grantland Quaterly and actually get a book of articles.

FRANCIS: He is the vinyl records of sports reporting.

SEAN: He is, and there is an appetite for it, so it is just a matter of how it is presented. He’s still using all short form scenarios and Facebook and Twitter to tease the audience. There might be ten articles and only the articles that you’re interested in you will invest in, so whether you’re a Knicks fan and you read one about the plight of the Knicks or, you know, if he does an article on the Red Sox you’ll tune in and rate it or you’ll listen to the podcast, so there is a tendency to go there and I think there’ll be a lot of media partners looking at that model and going how can we do it? It’s still effectively a niche, but it’s providing that same thing in a digital offering.

FRANCIS: And in Australia we had the Football Almanac as well, which was put together by John Harms and a bunch of other local writers who write long form, considerate pieces about Australia’s football. They’re doing a cricket one, as well, which is more about a contemplative approach to sports reporting that you can take away and enjoy at any time rather than just getting the instance fix.

SEAN: Yean, exactly, and as more people start using that long form on their iPads and their devices it may become a bit more accepted.

FRANCIS: Okay, what’s on the podium this week in the digital sports world, Sean Callanan?

SEAN: Well, this week we’ve got the NHL. The Stanley Cup is heating up.

FRANCIS: We love the Stanley Cup.

SEAN: And we actually shared a tweet from the LA Kings to everyone in not in Bristish Columbia Canada, ‘You’re welcome,’ after they beat the number one seed, Vancouver Canucks. So thanks to and we actually spoke to Myles Harris of the He set up a site for Vancouver Canuck fans in Australia, and he’s doing a great job telling people about ice hockey.

We got a couple here from, if you want to be following the Stanley Cup, James Van Riesmsdyk, or JVReemer21 for the Philly Flyers. He is a player that’s doing a good job. From a broadcaster point of view we’ve got TSN Bob McKenzie, who is a bit of a hockey insider, who’ll keep you informed of everything that’s happening in the Stanley Cup, and I have to give the gold because Myles is a big Canucks fan, obviously, to Trevor Linden, Trever_Linden, whose a Canuck’s God who is now retired but is obviously backing for the Canucks and providing that perspective of a player from Twitter.
Get behind the Stanley Cup. It should be exciting. The playoffs have just started.

FRANCIS: The biggest trophy in world sports.

SEAN: Oh, one of the best, one of the best, and I’ve been lucky enough to actually have my photo taken with it.

FRANCIS: It’s above your head when you stand up next to it; does it sort of tower over you?

SEAN: Yes, it is a big trophy, and you can’t touch it. No one’s allowed to touch it. You can only touch the trophy if you’ve actually won it, so…

FRANCIS: It’s like Spinal Tap but don’t you touch those guitars. Don’t touch it. Don’t even look at it.

SEAN: It’s a bit that way. I might have to dig in the archives. It was about 15 years ago when the photo was taken, so it’s a much younger version of me but lucky enough to actually have my picture taken with the Stanley Cup.

FRANCIS: Great stuff, again, mate. Where can we follow you on Twitter.

SEAN: @Sportsgeekhq or @SeanCallanan or

Ben Polis, Jason Misfud & Surfing Tweeps


In this ABC Grandstand sports digital segment we looked at the PR disaster that is Ben Polis & the spin around Jason Misfud.

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Ben Polis… Don’t Blame Facebook

Here is a Storify recap of the Ben Polis story.

Moral to the story: Don’t be a dickhead on social media, you WILL be found out.

Find more posts on the #digisportfail Pinterest board.

PR Spin in Social Media age – Jason Mifsud

With fans chiming in on Mifsud/Thomas/Neeld saga on social media does that mean that AFL CEO Andy D needs to rethink the PR spin?

Social media is giving fans a voice & they don’t have to accept the company line from AFL.

Sports Geek Medals – Surfing edition

The Bells Beach Pro took the attention of sports fans in Melbourne with some great shots & vision but also many fans were alerted via Twitter to tune in.

Bronze – Mick Fanning

Won, could tweet more but does some fine work on Instagram as @mfanno.

Silver – Sally Fitzgibbons

Great at replying to fans in between sets.

Gold – Kelly Slater

May have lost yesterday but keeps talking with fans & even star struck NRL players like George Rose.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Get the Sports Geek podcasts

Want to get these clips in podcast form? Subscribe here or Add to iTunes

#morecronk & @SP_10 signs – how sports teams are handling big news in social


In today’s ABC Grandstand sports digital segment we looked at the how two of Melbourne’s biggest teams handled two big signings this week.

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How Sports News Breaks in Digital age

Wednesday afternoon the news of Melbourne Storm’s Cooper Cronk calling a press conference started the planning for the Storm’s version of “The Decision”  we discussed all possible scenarios & how fans might react.

Luckily for Storm fans Cooper Cronk decided to stay with Cooper Cronk & #morecronk both trending across Australia on Thursday.

Great work from Daniel Pinne (AKA @DanPinne)behind the scenes, you might know him from his guest post on Facebook grouping posts (which still apply & worth the read).

See how it played out on social platforms via the Storify compilation built by Daniel.

Only 24 hours before #morecronk down the road Collingwood tried a different approach using their new TV show  “The Club” to have the first interview with Scott Pendlebury after he signed a 4-year deal with the Pies.

Sports Geek Medals – ad:tech Melbourne edition

One note, late entry to AFL Coaches on Twitter @SandoAFC Brenton Sanderson has joined Twitter one week too late.


Bronze – Anthony Harrison – Cricket Victoria

Anthony talked about building a brand from scratch & how effective Instagram was in connecting with fans at the Big Bash.

Silver – Jonathon Simpson – AFL

His social media policy was well received & makes complete sense more people should follow it.

Gold – Kim Trengove – Tennis Australia

Great presentation on all the digital work they did at Aussie Open – Mobile, Video, Social. Hitting aces all over the digital court.

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Get the Sports Geek podcasts

Subscribe to  or Sports Geek Podcast in iTunes.

Podcast transcription

FRANK: Every time Sean Callanan comes to Breakfast Grandstand as the Sports Guru, something happens…

SEAN: I’ve seen cricket today. It must not like me.

FRANK: Sorry, that just happened right when you arrived.

SEAN: That’s all right, Francis. That’s all right. I’m good thanks. Even though the Pies (Magpies) lost last night I’m still happy that the season’s started. It’s good to have footy back.

FRANK: Nice win. For the Magpies, they’ll be fine.

SEAN: Oh, definitely, definitely…

FRANK: They’re going to be right there when it matters. This week’s been interesting in the world of digital sports, hasn’t it? Because once again it’s an example of how things have changed dramatically for clubs, fans and players when it comes to big news.

SEAN: Yeah, so, Wednesday you would’ve got that obtuse media release that Cooper Cronk has called for a press conference, and literally when I heard that, I saw a tweet, then I heard it on the radio, and then my phone rang, and it was guys at the Storm going, ‘Okay, what’re we to do?’ I went, you know, we’ve got to handle this press conference, and I said, “Okay, let’s plan for it. Just, you know, you can tell me. I won’t tweet it. I won’t tell anyone what’s happening. Is he going or staying?” Oh, ‘We don’t know as yet.’

FRANK: They really didn’t know it?

SEAN: This is a day out. This is 24 hours out. So I said, “Well, where’s the plan for scenario A and scenario B?” So the whispers were that he was going. There’s all this money awash with Gold Coast. He’s going to take the cash. It’s a go-home factor, and so how do we handle that in a social media space because you’ll get a whole bunch of angry fans. You know, they’ll be tweeting and Facebooking, ‘Why’s he leaving?’ And then you’ve got all the, I guess, the other ramifications, if you can’t, the Storm for one can’t say, ’Oh, it’s because of the salary cap,’ because then they’ll get blowed back for other issues in their history.

KELLY: Past problems, yes.

SEAN: Past problems and you know and it’s their role and big ups to Daniel Pinne who runs the digital beyond the scenes of the Storm. Our plan was if Cooper Cronk was going to go, he was going to actually reply and pat each fan on the back and soothe their pain because they have to look back and say, ‘Look at what Cooper’s done. We’ve got still six months more of him.’ We’ve got that focus to try to turn them around a little bit, so we really sort of put a crisis plan in place.

FRANK: Are you amazed Kel that they didn’t know?

KELLY: I can’t believe that.

SEAN: So this is 24 hours out .

KELLY: So Cooper called the club and said can you issue a statement saying that I’ll make my decision public tomorrow?

SEAN: Well, yes, he was still making his decision, but he said I’m going to make a decision. Let’s have the press conference, and, obviously, with this information age, you have to protect that information, so there was only a select few that did know. So the people negotiating the contract in the footy department and the commercials team, that kind of thing, but the broader team didn’t know, and they were planning for all the scenarios. And then about an hour out of the thing the wider team knew so they prepped an email to go out to the members in a simultaneous fashion when the conference started. So as soon as Cooper said, “I’m good to go,” the email went out, so all the Storm fans got it, sort of, at the same time as everyone else was. But, yeah, the digital team was like, you know, ‘Dan was told at that same time, so get ready. Don’t print the press conference,’ but as soon as Cooper says, ‘I’m staying,’ get that tweet out. I said get that tweet out, get the hashtag: more cronk. Because Cooper Cronk’s not on Twitter and it’s a great hashtag, so automatically, all the fans were tweeting #morecronk both Cooper Cronk and #morecronk were like number one and two trending on Twitter.

FRANK: Well that’s how I found out about it.

SEAN: Yeah, and so what you know, the news, which is amazing considering the AFL was launching that night.

KELLY: Was day one by ___.

SEAN: To have that much voice of, you know, from about 11:00 to 3:00 to be all about the NRL. It was a really a great job by the Storm, but, yeah, it just shows you the different scenarios, and it would’ve been a real tough gig ahead had he come in and said, ‘I’m going to Gold Coast,’ but you’ve got to manage and/or plan for those scenarios.

KELLY: I guess from a journalist’s perspective you always try to read into these things, the fact they released a statement the day before and said the announcement’s happening at the club a day before a big home game against New Castle and the fact that Cooper himself was speaking. You read into that and think well if he was leaving he’s not going to do it at the club the day before a big game because of the ramifications in those 24 hours.

SEAN: Yeah, and that’s the thing. They had a lot of chatter 24 hours out of people saying, ‘Oh,’ the initial chatter was, ‘He’s going; he’s going,’ and then the tide turned and everyone goes, ‘They had started doing the reasoning,’ but sometimes everyone over analyzes it a bit because, again, I think a lot of it was driven by Cooper. He said I want to make the announcement and the club went, “Well, yep, you’re one of the big three. If you want to announce it then you can.’ And he was like, ‘I want to send it out now,’ and they’re like ‘no, no’ let us have a press conference and…

FRANK: So it’s about making the maximum impact with the message, as well, and making sure that you’ve covered all bases, which is something that’ sport’s organizations have to do. They probably wouldn’t do as well with their Scott Pendlebury announcements.

SEAN: So Collingwood is, I guess, has gone down the path of their own club TV show, and the week before they broke the news of Sharrod Wellingham’s suspension on that show and didn’t give any warning or anything. This week with the signing of Scott Pendlebury they went down a similar path but they didn’t exclusively break it on the show, so I got an email as a Collingwood member at, I think it was 8:30, saying Pendlebury resigned, so all the members knew first and that’s a real thing for all the clubs to say, ‘Well, if you’re going to pay money and be a member we want you to know first.’ Both the NRL and AFL clubs are really mindful of their members first.

FRANK: It’s interesting that’s going on about the access to information because the AFL increasingly is trying to limit access to information. And one of example of that Sean and Kelly is access to tenures.

KELLY: Absolutely.

FRANK: And the digital media space would usually reveal the tenures first. Over the last couple of years, Twitter has been the place to go if you want to know who’s going to be in an ___.

SEAN: Well, in the last couple of years, everyone’s sort of been anointed. Patrick Keane would launch the team news on his own Twitter cap before all the clubs, in some instances. they’re like holding off, holding off, and then they’d find out that Patrick came from the AFL’s twitter. Here’s the ins and outs. So it’s a lot of clubs getting their nose out of joint for that, but, yeah, now there’s an exclusive rights with a TV partner to do it on the news, which is, you know, so 20 years ago.

KELLY: Well, it’s the media partners, isn’t it? So it’s the AFL website and Network 7, and so the embargo is until 6:00. So when you actually go out and speak to coaches, and coaches and players have been warned, there is a $10,000 fine if you leak any information, so as journalists working for another broadcaster you head out on a Thursday to interview the coaches.
Three coaches spoke on Thursday: Alastair Clarkson, Scott Watters and Nathan Buckley. They were all asked, on separate occasions, will you have a first game? Or will there be a debutante that we can talk about? And all of them said, “that information is embargoed until 6:00; therefore, we can’t say anything.’
How ridiculous when you’re inviting media out and journalists to come and get some information and speak about something, and I guess the same situation, or it was at Nathan Buckley’s, and we were out, and Trevor’s cloak was standing next to him. We wanted to ask about the contract, and the senior coach stepped in to Nathan Buckley and said, ‘No more question about the contract.’
So from a journalist’s perspective, obviously, we try and you leave a media conference where they have invited you down but you can’t get any information about the team and you can’t get any information about the contract, what’s left to ask?

FRANK: Well, Sean, you’re absolutely right. I mean it’s a sort of old world mentality, particularly in the age of digital media to try to hang onto that sort of information, particularly as digital media has now invited everybody to be part of the conversation.

SEAN: Well, that’s right. I mean and talking about the Pendlebury case, the A-mile and then both Scott tweeted and Facebook did and then the club tweeted, it actually got people to watch the TV, and I think that’s a much better strategy to say, you know, ‘Hey, guys, Scott Pendlebury is actually going to be on the show to hear him talk about it’—‘Aww, cool!’
Potentially I might not have tuned in. I’m going to tune in now. I’d as soon as use it in that fashion, but to use it in a fashion of, ‘Oh, we’re holding on to this information because this exclusive Channel 7 is going to do it on the news.’

FRANK: Well, to try to make money out of it, basically….

KELLY: Absolutely, it’s all about money, yeah.

FRANK: The information that should belong to the fans who pay their membership to whomever is playing for their team is now being held hostage for a couple of hours so that they can make money from the commercial/television partner. That stinks.

KELLY: It does. It’s disgraceful. And I wonder whether it’ll all continue because there will be a bit of an uproar at some stage because other media partners are not going to be happy with it.

FRANK: The coaches are going to end up looking like fools. They can’t answer question that they have a legitimate right to answer.

KELLY: And I think the coaches are well aware of that, and therefore they were making a stand by saying, ‘it’s embargoed; you can’t ask me. We’re making a point but we can’t tell you.’

SEAN: But it might also be kind of a little bit fiscal. If the NRL released their team list on a Tuesday and you know why—so Rugby League Week can get them into a printed version earlier in the week.

KELLY: People are talking about it already.

SEAN: And I think it was Matt McGuire from the Rabbitohs, who asked ‘Where are the team lists. You guys we just played yesterday.’ And they go, ‘Yeah, but, we’re going to have it by Tuesday. He goes, ‘Here you go have last weeks and put it up.’ So, you know, he pretty much didn’t really care what the list was, so you might just start getting the sort of just serving it for the purpose of serving it.

KELLY: One thing I noticed this week, Deledio announcing a five year contract extension, with a contract extension of five years, and Pendlebury, you’ve already mentioned, they all announced this on Twitter. If you’re the Richmond football club, what’s your biggest, most positive news story going to be for season 2012—that your best player has signed for five years. Why are they adopting to take the Twitter path as opposed to hold a media conference and get everyone there and get the coverage across everywhere? This is something that I don’t understand.

SEAN: I mean it isn’t more about getting the eyeballs, the digital eyeballs, back to the site. It’s also a bit of the players taking ownership of their persona, you know, against some would tweet it and then the next day the media were all over it. And, so again, that’s a little bit of the players putting themselves out in front of the club a little bit, but yeah, it is a tough one from a traditional media point of view. They sort of have the opinion ‘Oh, well, the traditional media will still come anyway. The TV and radio we’ll report it the next day. The digital is now and allows us to control it. Bring it in house.

FRANK: That’s the way it works in the moment now. Have you got a podium for us, 3, 2 and 1 this week?

SEAN: Yeah, well we had ad-tech this week in Melbourne so it was the Melbourne edition, and so the medals this week, we have a bronze to Anthony Harrison who talked about the Stars and how they built a brand for the new Big Bash team. Jonathan Simpson from the AFL, he talked about some of this media and some interesting social media policies, and I think it’s fit for radio but he pretty much said his social media policy is “don’t be a ___________(and you can fill in the blank there), for a social media policy it’s a really good one. But the gold medal goes to Kim Trengove who runs all the digital at the Aussie Open and they’ve just done an amazing job from a mobile perspective, engaging the fans from a social media point of view.

FRANK: They’re fun. That was fantastic.

SEAN: The iPhone app, the iPad app, all the things that, you know, the amazing part that should have been done with YouTube and things like that and the amount of viewers they’re getting through that. Both the other guys said, “I wished you’d just sit down and let Kim talk for the 40 minutes.”

She’s got so much stuff. She had videos of Roger Federer so Debby Spillane would’ve been very happy with that, so it was a really good discussion and we had a really good discussion after the panel as well, so…

FRANK: Good day, Sean. Thanks for coming in, and in that time nothing dramatic happened in the cricket.

SEAN: Well, I tweeted Brett Lee to stop doing it, so that’s cool. He’ll help me out there.

FRANK: Sean Callanan our Digital Media Guru when it comes to the world of sports.

Facebook tips – Pictures, Video & Tagging


Posted on Harf Time Facebook page

Caught up with Daniel Harford (AKA @HarfSerious) on Harf Time on 1116 SEN to continue his journey into the sports digital world.

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We discussed the importance of using pictures in on your Facebook fan page & to draw attention to your posts as well as tagging posts correctly.

If you are on Facebook you need to remember the old saying “a picture is worth a thousand words”.

After our segment Harf posted this picture from the Select Australia AFL Champions cards set, check out their new Facebook Timeline we just launched.

Next time we’ll talk to Harf about the important of the size of photos to optimise for Facebook mobile.

Be sure to like Harf Time on Facebook

Get more Harf Time

Tune into Harf Time over the Weekday afternoons on 1116 SEN.

Get the Sports Geek podcasts

Want to get these clips in podcast form? Well you’re in luck subscribe here or Sports Geek Radio in iTunes

Podcast transcription

HARF: Sean Callanan’s in the house. He’s our social media guru. You can follow him at @sportsgeekhq on just about every platform, I think. It gets confusing…

SEAN: Try to; there are new platforms all the time.

HARF: Good day, Sean.

SEAN: Good day.

HARF: What’s doing?

SEAN: Lots actually. Obviously the AFL season is kicking off. Round one kicks off tomorrow. No one really acknowledges this back in Sydney much.

HARF: __ got cut wasn’t he?

SEAN: Exactly, exactly, so…we’re looking forward to Thursday and then Friday night where my Pies take on your Hawks.

HARF: Yes, well, what’s your take on that? Have you got any chance you’ll make Pies.

SEAN: I always got a chance. I think they’re ready to rock and roll, waiting for their serious stuff.

HARF: No you don’t.

SEAN: Oh, I think my man @sp_10 is getting ready to rip it apart.

HARF: Now for those who don’t know Sean came in a couple of weeks ago and set up the Harf Time Facebook fan page. You can go to that and you can like that like plenty others have along the journey. I’m trying to get good at it, but I think I’m a long way from being a sports geek star.

SEAN: Yeah, you’re still in preseason mode.

HARF: I’ve got my L plates on well and truly with this social thing.

SEAN: You’re doing well. You’re doing a bit of the preview of the show and asking the fans what they think. But what we’ve got to do is I think we need a bit more color. I don’t want to sound like an interior design ad guru…

HARF: Color, color, color?! What sort of color you want.

SEAN: But we want to be a few photos. They want to see what’s happening in the glamorous studios of SEN and the guests that come in, in their different attire. So when you have someone in have a photo or share a few videos and things that are happening about the place.

HARF: We had the guys of Orsom in yesterday. He came in for the International Comedy Festival, could have had a photo then.
Jumper Leeds is sleeping. My man at the back, my new man at the back, he’s sleeping. He doesn’t have the all front camera out when…

SEAN: Well maybe he’s back in the ‘80s. He’s not even on Facebook. The Jumper’s got at least…

HARF: The Jumper’s not on Facebook?

SEAN: He’s not on Facebook at all. He’s got to lift his game completely. 800 million people on Facebook but not Jumper Leeds.

HARF: How many in Australia are on Facebook.

SEAN: Around a bit of a nearly 11 million now, so apparently, again, if you believe the figures there’s more people on Facebook than watch telly, so that’s a lot of people.

HARF: It is a lot of people, and if you’re a Facebook person out there and you like the Harf Time fan page, what do you want on the page? Just throw it out there.

SEAN: Well what you’ve probably got to do is put that question on Facebook.

HARF: Ah, hahaha, *laughter* This is the thing. I got so many avenues to discuss.

SEAN: I mean we don’t have the problem we had last time with the question that went a bit awry. When you put up the first post. That was quite famous, Harf, when we put up the…

HARF: But that was good.

SEAN: What was the famous sporting moustackas and congratulations to Rita. Did she get a trophy for winning that?


SEAN: Was your mom disappointed for coming second?

HARF: **laughter**

SEAN: Is the other thing.

HARF: Mom was a bit—she had it that she didn’t win the title there. But Rita was very proud of that moustacka, sporting moustacka title.

SEAN: So when we do a post there’s a couple of things that we can do and so especially when you’re doing the preview of the show, so in today’s you mentioned Joel Selwood from Geelong, you mentioned Kobes. I don’t know if Kobes is on Facebook, and you mentioned me and you mentioned Drewy.

HARF: Katie coming in from the out…

SEAN: He’s on Twitter. He’s mad on Twitter but he’s not on Facebook. But what you can do is start tagging, sort of mentions like in Twitter where you say , ‘Hey, I’m going to the coffee shop.’ And someone goes, ‘Hey, get me a coffee, as well.’ So that’s how you get your coffee. So you can do the same thing in Facebook.
You can be say chatting to Sean from @sportsgeek because you like Sports Geek on Facebook. It comes up in a little drop down, and you can click it.

HARF: Click on that and it’ll give you a link.

SEAN: Yeah, and then Harf Time fans can come across and say hello to Sports Geek or they can come across and say ‘hello’ to Geelong footy club or the Victory or the Storm as your sort of talking about them. The main thing is to be tagging the right pages, only the official pages, and sort of being a bit of a leader in the social media space, hopefully by the end of the season.

HARF: Well I’m far from a leader at the moment, but I’m happy to learn and I’m a good learner, but Tony Carlton has got the sentiments of a few of my listeners out there in SEN land who’ve tried to jump on the Facebook page and like it. They can’t find it! Why can’t they find it?!

SEAN: They can’t find it?

HARF: Tony Carlton, “Stick your fan page, Harf,” he said, “I’ll be stumped if I can get on to it, so again, stick it.” I don’t want that from Tony. He’s a good man.

SEAN: Exactly, so they’re probably doing it on the mobile and so we’ve put it in as two words, haven’t we, Harf? Is it Harf space Time.

HARF: Yes it is.

SEAN: So if you do that in the Facebook mobile, if you type in Harf space Time you’ll find it, but if you’re on your computer, if you’re at your desk right now,, all one word and you’ll find it.

HARF: All one word on the computer, two words on the mobile devices.

SEAN: Yep, got to keep it simple.

HARF: Right!

SEAN: Oh, look here we got big Drewy pointing at us. Another man not on Facebook.

HARF: Well what’s he doing? I mean he’s a business entrepreneur. Surely entrepreneurs need to be on Facebook.
SEAN: Yes, exactly. Imagine how big he would have been on Facebook back in early ‘90s. Imagine we can give a bit of a timeline of Drewy and pictures of him with his head all taped up mummy style.

HARF: That’d be awesome.

SEAN: Very good day, so yeah, the main thing is get more color into that timeline as they’re happening. One example here, I’ll give you some footy cards. Some of the guys from…

HARF: Oh, the 2012 champions, AFL Official Collector Cards.

SEAN: From Select, so if you go to select Australia you’ll see them. We’re going to launch their timeline tomorrow for the start of the season, and that way she is going to is profile some of the old cards, so what I might do is sneak in a couple of big shots. When was your best year? When was your best year from a profile point of view?

HARF: That’s hard to tell; there are so many.

SEAN: So many?! (Harf is laughing because of the sarcasm) I mean I can bring up all the cards. I actually might share some on the Harf Time page if you want.

HARF: No don’t do that. There’s a couple of shockers, absolute buried shockers. Well, my card in __ is a good one.

SEAN: Yeah? So did you get a special one there?


SEAN: What’s the silver one you’ve got.

HARF: It’s a silver Nathan Foley, my little man.

SEAN: And so the thing is with the new cards is you’ve got the silver on the front, the sticker on the front, and you see that it’s the Bulldogs on the back. So if you peel the Nathan Foley off the front, there’ll be a Bulldog underneath that. So it’s a peel of a deal.

HARF: Wow wee! All a part of the new 2012 Champions official AFL club cards from Select.

SEAN: So you can take a picture of those cards, tag select Australia and put it up on a post.

HARF: Right, I’m learning as we go here. That’s outstanding from you, Sean. I look forward to catching up with you very soon.

Facebook Timeline, MLBAM & mobile sports & AFL Coaches on Twitter #grandstand


In today’s ABC Grandstand sports digital segment we looked at the new Facebook Timelines & MLBAM’s innovation in sports digital delivery

 Download mp3

Facebook Timelines coming soon

Facebook has changed the rules again with new Timeline feature with a stronger visual & story telling component for brand fan pages.  Look for your sports team to migrate to the new format & leverage their history by filling our their timeline with historic posts.

Take a look at some sports that have jumped into Facebook Timeline already, thanks to Dion who compiled 42 sports Facebook Timeline examples.

Check out Sports Geek on Facebook with Timeline launched.

MLBAM a model to follow

With the launch of the AFL Club apps this week (iTunes & Android) we discussed the leader in sports digital MLB.  Read this great article from Fast Company on how MLBAM (MLB Advanced Media) came about & why digital works in delivering great content to fans but also driving ticket sales.

Sports Geek Medals – AFL Coaches edition

AFL kicks off tonight with Giants taking on Swans so we though we’d look at coaches in the AFL embracing Twitter.

Only 4 current coaches are actively tweeting with Michael Voss missing out on the podium (@Voss03).

Bronze – Kevin Sheedy

For a salesman like Kevin Sheedy Twitter is a great platform we can’t wait to see him tags tweets with #marshmallows & other Sheedyisms.

Silver – Mark Neeld

Loves to RT his players & fans, building enthusiasm with Dees fans.

Gold – Nathan Buckley

Getting the hang of Twitter talking with fellow coaches & players as well as having his say when he needs to, I liked this reply to a fan complaining about a generated marketing message from the Pies.

Special Mention – Brett Lee

When Brett Lee gets angry he will take a bowling attack apart & interrupt your radio segment. Good work Binga!
Follow @BrettLee_58

Until next week

Catch it live on Saturday mornings (at 7:40am) when Sean Callanan discuss sports digital with Francis Leach & Amanda Shalala on ABC Grandstand.

Tune into ABC Grandstand Breakfast over the Friday through Monday on ABC Grandstand digital radio.

Get the Sports Geek podcasts

Want to get these clips in podcast form? Subscribe here or Add to iTunes

Podcast Transcript

FRANK: Sean Callanan loves coming in on a Saturday morning, our Digital Sports Guru, to talk about what’s been happening in the world of sport in the online world game. How are you this morning?

SEAN: I’m good, thanks, Frank, yourself?

FRANK: Not too bad. Facebook, constantly evolving, constantly encroaching in on our personal lives, what’re they up to now?

SEAN: Well if you haven’t noticed it’s changing the way that we’re experiencing both our timeline but now also brands and teams. So it’s moving in with its timeline feature, which, Mr. Zuckerberg, as I like to call him, Zuck, launched it, and it’s all about brands being able to tell their story and a lot more visual. And so the main charges are we’ve now all got our own personal timelines and you can have your own little hero shot, but now teams can do the same.

FRANK: So when you say timeline, explain for people because not everyone does Facebook—I know—it’s hard to imagine that…

SEAN: There’re 800 million people. What do you mean there’re people who don’t use Facebook? There’re more people playing Farmville on Facebook than there are actually farmers in the world, so, yeah, what is timeline? So timeline is the new way for Facebook to represent your page, your timeline, so it’s like your own online scrapbook. I guess from a personal point of view, if you have Facebook, timeline now makes it much easier for people to find those embarrassing posts from a couple of years ago when you were at Uni for instance.

FRANK: It collects all of them?!

SEAN: Yes, so it’s much easier now to go back in time when previously to go back in time you’d have to scroll through pages and pages of posts, so the new timeline feature allows you to go back in time quite easily and so I was just talking to Josh before about the ABC Grandstand page. It’s going to get migrated March 30, but what you can do is say, Grandstand was founded and, I don’t know the historical date, Frank, it would’ve been founded, you know, the brand and the…

FRANK: Over 30 years ago.

SEAN: So we can put down that when the first broadcast happened for Grandstand and then what you can do is put up those embarrassing shots, all those historic shots, is the way I should put it, from being back in the years of, you know, when big guests had been on Grandstand, the first broadcast, those kinds of things, to give a bit of history.

A lot of sports teams are now tackling that, both by putting in a nice big cover shot but also allowing to do a history. The guys at the AFL recently just launched their timeline and went right back and marked a lot of events whether it was the first game, the first time particular teams won, premierships or games or big events in the AFL. What will be good to see are teams and leagues sort of using that as a bit of a way to feature their history. So to drive you back to the website, to look at archival footage…

FRANK: Who’s doing the best with the most at the moment to do you think?

SEAN: At the moment they’re all really just dipping their toe in the water and trying to be the first to play because you can do it now. A lot of the NBA teams are doing it and representing their brand. Again, the AFL teams are doing a really good job.

FRANK: I have to break in here because Brett Lee has just gone nuts. Now the bowler was dropping them in short, hit him with a bean ball, and I told you, Amanda, he looked like he was going to explode. Well, detonation has occurred. He has clocked 4 consecutive 4s and a sixth __ saver.
AMANDA: I knew he could do it. I knew it!
FRANK: And he’s going for it again, unbelievable. Anyway, 5 to 2 for 258 at the moment. Sorry, I just had to bring that to everyone’s attention.

SEAN: That’s all right. Yeah, so from a Facebook point of view it lessened, I guess, identified the history so, you know, and provide a different visual view. Facebook is trying to make it more of a storytelling platform. And to a certain degree they’re also trying to replace your website. So there’s a bit of a danger there for the teams to go while there’re all these great features for us to showcase their history, but actually you can do that really well on your own website. It’s a bit of a—you’ve got to have a fine balance to reward the fans and let them play on the space.
And what’s happened now?
FRANK: He’s just gone for another six. He has absolutely kept on running for the boundary. He’s gone 4, 4, 4, 6, dot ball 6, to take a straight out of 7 for 221.

AMANDA: What was he doing on the dot ball?

FRANK: Well he caught the bounce when he tried to clip that one over the cable for 4, as well. However, he’s gone from 33 from 30 deliveries so he is just taking the long handle to him.
So that’s great stuff for Facebook, so we can lookout for that.

SEAN: So, yes, some teams have already jumped on board and all the rest still will come aboard this week.

AMANDA: Well, Sean, we’ve been talking in the past about organizations producing their own media in house. Who is doing it best in terms of the overall global market and here in Australia?

SEAN: Yes, so well in Australia all the AFL teams put out iPhone apps this week, which is a big leap for them, for all the teams to actually have their own app, and we’ve spoken about it before. The front runner in from a digital stakes point of view is the Major League Baseball, and Frank you can attest to that. You’re a Major League at Bat subscriber.

FRANK: Up to my eyeballs in it. It costs me a $120 bucks a year but it gives me access to every Red Sox game, in fact every game Major League Baseball has you can stream it anywhere, on your phone, on your iPad and the quality of high def delivery is superb. If you’re a fan of the game it is the most well streamlined, easily accessible, well-resourced media hub that you can find. And I’m absolutely bowled over by it for the last couple of years, but I love it.

SEAN: It does hit the bar very high for the year for the AFL, NRL, and the crickets of the world when that product’s there. There was a great article by Fast Company on Major League Baseball Advance Media so they’re their own company. They manage all the digital rights for the teams. Sometimes the teams will moan that they don’t have the creativity and the opportunities to do what they want, but to use a sports cliché: Major League Baseball events have been kicking it out of the park.
The thing is they’re not just doing baseball; they’re now taking their platforms and they are a technology business that works with other entertainers and other people to provide solutions for them. They’ve put in a lot of effort to really partner up with Apple to produce a high quality product.

FRANK: And the other thing that they have done, Amanda and Sean, is they’ve embedded Major League Baseball MLB TV in Apple TV. So if you own an Apple TV device when you click it on and you sort of link it up with your home Wi-Fi system you can watch MLB TV there, so in a way it’s sort of embedding it into people’s homes without them even knowing it.

SEAN: Yes, and what they’ve been able to do is to prove that digital streaming and being able to access it across devices with MLB you can be watching it on the train, watching on you’re your phone, get home watch it on the couch, and then the TV gets freed up when you’re out. Watch it on your big screen for Apple TV and it’s an-across platform device.

FRANK: Amanda do you watch much sports on mobile devices or is there anything that you’ve engaged with yet or is it still this sort of unknown territory for you.

AMANDA: I find it very difficult to access any sort of Australian sporting highlights online. I have the NRL app and to watch video highlights on there is virtually impossible. So, Sean, what can these Australian organizations like the AFL and NRL be doing to catch up with Major League Baseball?

SEAN: Well that comes back to the Optus-Telstra discussion, which we’ve discussed during the battle of the moment but Telstra is in the process of again trying to monetize the AFL rights, so this year I think you can get that on your iPad or your iPhone. It is one or the other because if you buy it with one you can’t watch it on the other. So it’s not cross platform.

FRANK: Which is just stupid. It defeats the purpose of vertical integration of that technology, which is what makes the Major League Baseball so perfect.

SEAN: And the other thing is that it’s only Telstra’s subscribers who can buy that at the moment.

FRANK: Lee just hit another six, by the way.

SEAN: We’ll tune into Brett Lee. I’m sure he’s trending in the West Indies any minute on Twitter.

FRANK: So that’s great. If you want to check it out and I’m an advocate and a fan and I love it, You don’t have to pay the $420 bucks for the app at once. There’s a premium one week and you can watch all the games.

SEAN: Well literally it shows it in cartoon form. It shows you where the peach lands and I’ll tweet that Fast Company article later that does really just dive into how Major League Baseball Advance Media works. It’s fascinating stuff.

FRANK: Do we have a podium Amanda? What do you reckon?

AMANDA: Yeah, aw, c’mon Sean, you’ve got AFL coaches for us this week don’t you?

SEAN: Well, yeah, the AFL season sort of starts this week tonight. It sort of starts next week, but rather than looking at teams and plays I want to look at the coaches. There’s not too many on Twitter. Mick Malthouse, he’s on Twitter, but he’s no longer coaching. There’re only four AFL coaches on Twitter.

FRANK: That’s pathetic.

SEAN: I agree. There really is an opportunity for them to at least have their say, have their quote and not have it edited, potentially. So there’s only four so unfortunately Michael Voss is just out of the medals, but we give the bronze medal to Kevin Sheedy, and if there’s ever a platform built for someone Twitter is built for Kevin Sheedy, so I’m just waiting for him to hashtag something like marshmallows or aliens or…

FRANK: Martians, seagulls?

SEAN: Exactly, so Kevin Sheedy is on there and he has been tweeting. A lot of it is a bit of marketing messages but he’s still—that’s what he’s out there for—he’s a Chief Spruiker.

FRANK: So at Kevin underscore Sheedy (kevin_sheedy)
SEAN: That’s Kevin and then Neeld MFC, the new coach, Mark Neeld, the new coach for the Demons has been doing a good job. He’s tweeting and having a bit of fun with the players and what they’re tweeting, and if they’re getting ahead while they’re out there, he’s pulling them into line, but he seems still to also be tweeting a lot with the Collingwood coaches, still talking about things, so he’s doing a good job, and I’ve got to put my bias there but I’ve got Nathan Buckley taking gold, which is @NCB_CFC started tweeting. One of the things I did see was someone complaining about an automated marketing message coming from the Collingwood football club. He tweeted him so Bucks just replied, “Is a personal tweet okay?” So he was at least looking at keeping honor but it does give you a way to have your say.

FRANK: Sean, how can we find you on Twitter?

SEAN: @SeanCallanan or @sportsgeekhq.

FRANK: Sean and Amanda thanks for coming in again.