Sports Geek News: Aces Networking Night, Congrats @ManlySeaEagles & @BigBashLeague

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Sports Geek Networking Night – Melbourne Aces

Melbourne Aces play at the Royal Melbourne ShowgroundsSports Geek is going to be hosting a Sports Geek Networking Night on November 17th, being held at the Melbourne Aces ABL Opening Night fixture against the Brisbane Bandits.

Thanks to Aces GM Windsor Knox & Gary Hubbard at the Aces for helping us set up this event for Melbourne’s sports digital community.

Tickets for the Networking Night are available now!  Click here to buy, if you liked the World Series you should check out the ABL entering it’s second season.

Ticket are only $10 so why not enjoy taking in some sport instead of working at the game like you usually do.

Stay tuned for some added extras for attendees to the Sports Geek Networking Night.

Sports Geek in the News

In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald on Friday, September 30th, talking about how sports can leverage social media & connect teams with sports fans.  See how the tweet reviews came in using Storify.

#BODSW is back

Thanks to new staffer at @SportsGeekHQ Dion Bennett (@Dion_Anthony) the Best of the Digital Sports World (AKA #BODSW) is back at

Here is some you may have missed:

Make sure you keep an eye out as he brings you all the latest in the digital sports trends from around the world each week.

Got an article worth adding, send us a tweet tag it #BODSW.

Congratulations to the Manly Sea Eagles, 2011 NRL Premiers

A big shout out to one of Sports Geek’s clients, Manly Sea Eagles, who took out this season’s NRL premiership in impressive fashion over the New Zealand Warriors!  Special congrats to Jessica Ivers (@jivebong) who helped drive the Sea Eagles digital platforms in 2011, she was a vital cog for the Sea Eagles digital community and will be missed by Sea Eagles fans.  We wish her all the best on her new challenge.

Commiserations, too, must go to the Collingwood, who went down to a great Geelong outfit in the 2011 AFL Grand Final.  Fortunately (or unfortunately depending on your perspective) there was no #callananshimmy this year.

One more quick note on the NRL and AFL finals; We came very close seeing an All-Sports Geek Grand Final in both codes this year,with clients Collingwood, the West Coast Eagles, Melbourne Storm and Manly Sea Eagles duking it out during the Preliminary finals for a spot on the Grand Final stage.

A brilliant effort from all clubs, and we wish them well for Season 2012.

KFC T20 Big Bash League

New Sports Geek client - @ThunderBBL on TwitterNot long now until the Big Bash League kicks off. Sean presented at the Big Bash League teams at Cricket Australia’s Digital Day last week to help give all the teams a kick start in developing fan bases via social media for this exciting competition. Have a look at how all the teams are faring in the race for social media fans.

Sports Geek is currently working with the Sydney Thunder and we are excited to work with brand new franchise with another Sports Geek client ANZ Stadium to call home.   Expect to be #thunderstruck!

@MCG_News is now @MCG

Sports Geek secures new Twitter handle for MCG

Links we like

Too much Moneyball

Facebook Power users are switching over to Google+ and Twitter

How Facebook affects College students

More Facebook friends linked to bigger brain areas

How location-based services can put businesses on the map

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FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
October 2011 – 903,757
2011 Target – 1,000,000

Sports DP & TWolves, Sports Digital Revolution, Pendles on Tout

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Timberwolves and Sports DP

The NBA draft for the Minnesota Timberwolves for 2011 also saw the successful launch of Sports Geek’s new product Sports Digital Passion (Sports DP).

Sports DP  is a web application that grades a social media fan based upon the support they show for your team via Twitter and Facebook.  It also allows for data capture of email addresses for both your team and your sponsors.

Check out our case study on the Minnesota Timberwolves or for more information on how to get this for your team contact Sports Geek

Sports Digital Revolution

Sean recently presented at the the @SEATConference in Los Angeles.   The panel discussion looking at sports digital case studies from SF Giants, San Antonio Spurs & Play Network was kicked off with the Sports Digital Revolution available on the SportsGeekHQ YouTube video.

Pendles on Tout

Collingwood midfielder & Norm Smith Medalist Scott Pendlebury is the latest sports star to join Tout.  Check out his first Tout made at Sports Geek HQ, it was featured on Tout’s popular page along side Shaq.

Check out the video with all the sizzle of Tout since Shaq used Tout to announce his retirement.

Quick and easy to use – you can Tout from your iPhone or iPad and upload it to tout – either via the web or their simple app

Pendles can also be found on Facebook and Twitter and his website

Worth a listen – Sterns Vs Simmons

If you haven’t listened to Bill Simmons candid discussion with NBA Commissioner David Stern you should (Listen here).  Great insight into the NBA lockout & must listen for any fan of the NBA but also of sports business. Also try out AudioPress great for listening to podcasts via streaming.

Links we like

David Stern interviewed by Bill Simmons on NBA Lockout
Facebook Messenger App Could Replace Texting
The Engagement Trajectory: How Consumers Socially Engage with Brands
An NFL Coach Sells His Mercedes To A Cafeteria Worker For 20 Bucks
Great infographic on the social web every 60 seconds

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FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
2011 Target – 1,000,000

SEAT Conference, FB Changes rules, Pies Vs Eagles & SSMI

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Sports Geek Trip – Part 2

Sports Geek Trip is back, with Sean headed over to the US to speak at the 2011 SEAT & ALSD Conference in Los Angeles looking at case studies of fan engagement.  Before flying to Los Angeles Sean will head to New York to meet with teams & talk sports digital.

Be sure to follow @seancallanan & the hashtag #sportsgeektrip again for updates as the trip happens.

Facebook Promotion Guidelines changed

In case you didn’t know Facebook changed the promotion guidelines recently, some big changes that are great for sports teams but there is still some brands & teams ignoring the guidelines.  Here is a quick round up of all the changes & links you need to know.  Read more…

Pies Vs Eagles in a digital battle

Great fan interaction for Collingwood & West Coast online as their teams faced off at the MCG last week.  Check out the results from both clubs on YouTube, Facebook & Twitter as the fans rallied behind each team.

NBA SSMI Matchup – Dallas Mavericks Vs OKC Thunder

NBA Playoffs in full swing with the NBA dominating the mobile platforms with NBA Game Time  with over 500K downloads since the start of the playoffs.  Take a look on YouTube to see Sports Geek’s use of the SSMI (Sports Social Media Index) to assess the Western Conference Finals matchup between Dallas and Oklahoma City.

Sports Geeks… apply here

As Sports Geek’s client list grows so does the need for Sports Geek to grow.

Want to get a good look at the sports digital landscape?  Apply now for a special Sports Geek Trip bonus.

Want Instagram stats? Then Statigram

Are you on Instagram yet?  Why not follow the leads of the Boston Celtics, New York Knicks as well as Sports Geek clients Manly Sea Eagles, Collingwood & West Coast Eagles pushing the boundaries with this hot new platform.

Now you can get some stats on your Instagram activity with Statigram – Check out SportsGeekHQ on

West Coast Eagles
Manly Sea Eagles
South Sydney Rabbitohs
Cricket NSW
Alpha Sport
Big League
Modern Fishing
Australian Golf Digest

AFL Vs NRL, #SB45 & March Madness

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AFL vs NRL – the battle for social media fans

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans.  Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL.  Read on…

@AFL vs @NRL in a social media arms raceDid you miss #SB45 AKA Super Bowl?

Social media was the big winner at the Super Bowl along with the Green Bay Packers of course #gopackgo.  Check out our take of the big plays on the Super Bowl Sunday from Foursquare, Visa with Twitter, Facebook & not forgetting the ads on YouTube.

March Madness – NCAA streaming online

NCAA® is March Madness time, not only can you watch all games online, iPhone or iPad they are encouraging fans & bloggers to bring in more viewers by providing an easy toolkit to advertise NCAA® March Madness on Demand®// .  Additionally they are helping fans follow teams on social media with the Social Arena.  Follow March Madness on Facebook.

Charity Baskets case study – $11k raised in 11 days

Facebook, Twitter & EventBrite all important to drive ticket salesHere’s a quick look back at the Charity Baskets event that started with Daniel Eade pulling together an array of NBL legends for a exhibition basketball match to raise money for victims of the Queensland Floods.  See how Sports Geek pulled together digital platforms for a great result in this infographic.  Thanks to all the players & partners involved in helping with a great cause.

Calendar a mess? Get Tungle!

Want to untangle your calendar?Sports Geek can not speak highly enough of Tungle!  It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar.  Need to speak to @SeanCallanan then just send a Tungle request.

Check out this video it explains “What is”

Links we liked…

What makes a good hashtag – The Oyston Project (featuring #madeupbaseballfact)

Facebook ‘Like’ Button Takes Over Share Button Functionality

Facebook users like the NBA. A lot. | ProBasketballTalk

N.F.L. Players Shaken by Duerson’s Suicide Calculation –

Fans are stepping up to the plate with At Bat

The NBA Embraces The Digital Water Cooler – SportsMoney – …

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Great to catch up with Sydney #digisport crew

FB Fan Counter

March 2011 – 319,180
2011 Target – 1,000,000

Like our clients to help us reach that goal
West Coast Eagles
Manly Sea Eagles
South Sydney Rabbitohs
Cricket NSW
Alpha Sport
Big League
Modern Fishing
Australian Golf Digest

Baseball, #SportsGeekTrip one year on, Sports Tweets &

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Live baseball on @SportzfanRadio

After enjoying a few ABL games this year I decided to take @SportzfanRadio from a sports panel radio show to a live game broadcast.  We’ve been producing @SportzfanRadio for over 3 years now on Southern FM that’s over 300 hours of live radio including several outside broadcasts.  Looking forward to calling the Melbourne Aces Vs Perth Heat this Saturday night from 7pm on 88.3FM and streaming from  @SportzfanRadio returns from the summer break on Sunday from 12pm covering all sports.  You can help out the commentary team have some fun by joining in the fun on Twitter adding your #madeupbaseballfact.

#SportsGeekTrip one year on…

This time last year Sports Geek was in Los Angeles on route to Dallas & New York.  Many great findings from that trip have been applied in the past 12 months,  in the past 12 months Sports Geek has

  • spoke at @SportConference with speakers from Real Madrid, NBA & MLS.
  • developed Sports Social Media Index to grade the social media efforts of sports franchises
  • secured clients in Australia, New Zealand & India
  • connected with over 250,000 Facebook fans via Sports Geek clients (2011 goal 1 million fans!)
  • opened office above the house of @haul


The past week has seen Australian TVs filled with images of the Queensland Floods.  If you have not see any footage just watch this video, after doing that please donate to the Flood Relief Appeal.  Sport has been affected by the floods with Suncorp stadium under 2 metres of water, but it is great to see all sports rallying their support behind Queensland sending donations and organising fundraiser games to support the cause.

Tweeps beware…

We know the media is loving the news stories available as athletes sign up at Twitter.  Each week we see stories where athletes are making the same mistakes on Twitter but what about when sports media gets it wrong?  Have a look at what happened when the Herald Sun reported a Twitter war at Collingwood.

Can’t find that link? can

Local entrepreneur Tim Bull (@TimBull) )has launched a great service that creates your own personal link archive for all the links you save & share on social media platforms (Facebook, Twitter, Delicious).

Can’t find that article you tweeted about great sports blogs to read? will remember and find it for you.  (It’s here by the way)

Check out and follow sportsgeek for all the links we share via Twitter.

Links we liked…

You don’t choose what goes viral |
Some thoughts from a PR perspective on the Nick Riewoldt AFL scandal |
From @peterstringer: Ten Predictions for Social Media and Digital Marketing in 2011
Social Media, the Denver Broncos and You – Mile High Report
MARTIN SAMUEL: Will the witless twits never learn?
The Year of Social Media 2010 [infographic] | Mindjumpers

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Sports Geek at the MCG, Pies on Facebook & #gimmeahorse Melbourne Cup Sweep

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Sports Geek at the MCG

Sports Geek filmed a promo video with,  titled “Do you know where your fans are?”, which we launched on AFL Grand Final day, talking about how sports teams can connect with fans via digital marketing and social media.  But it appears thanks to the Seven cameras at the AFL Grand Final replay and some friends on the Internet the “Callanan Shimmy” has got more hits and even a rap remix!

Collingwood tops AFL and Facebook

Collingwood engaged fans on to Collingwood for taking out the 2010 AFL Premiership, but also jumping to the top of the AFL Leaderboard on Facebook.  The Pies had 54,321 Fans on the 10th August and now have a following over 91,000. 94% of Pies fans interacted with the Facebook Fan page over the successful Finals campaign.  Integrated live pages incorporating Facebook and Twitter helped drive more fans to connect with the Pies on their preferred social media platforms.

Manly Sea Eagles tag it #roybull

Manly Sea Eagles employed several different methods to engage fans via social media on a very enjoyable 2010 Awards Night.  The audio tweets send using Chirps were a big hit with fans.  Check out the Roy Bull Live page that allowed fans to follow the tweets and join in the festivities from home.  The live tweets at the venue were a big hit especially with Manly players George Rose (@gorgeousgrose), David Williams (@wolfmanwilliams) and Michael Oldfield (@oldie90) joining in the fun.

Harry O sets the record straight

Collingwood’s Harry O’Brien may be enjoying his off-season holiday but it didn’t stop @Harry_O becoming a trending topic in Melbourne recently when the Herald Sun ran a story saying he had proposed to girlfriend Faustina Agolley (@FaustinaTheFuzz).  Harry was able to respond from Rio with a tweet “so apparently I got engaged to @ here in Rio and have been to New York, Vegas and Miami with her…news to me!! “.  Way to stay on top of things even while on holiday Harry.

Cricket NSW hits a six!

Cricket NSW have made a strong start in Facebook behind a successful Facebook Advertising campaign jumping to over 2000 fans in the lead up to the 2010-11 cricket season.  Keep an eye on Cricket NSW, they have started tumbling opening a Cricket NSW Tumblr account, do you Tumble?  If so follow them and Sports Geek on Tumblr. Keep an on a special Twitter account that only Tweets when the RTA SpeedBlitz Blues hit one for SIX, aptly named @BluesSix


VIS keeping fans in touch via Twitter

Victorian Institute of Sport have joined by following @VicInstSport.  Keep an eye out for #VISspycam with candid behind-the-scenes shots of VIS athletes hard at work. See what other Sports Geek clients are up to.

NBA Fans check in Turnstile

NBA Digital launched NBA Turnstile, the first professional sports multiplatform check-in application that will reward fans for attending and watching live games, and connect them to social media platforms such as Foursquare, Gowalla, Twitter, Facebook, and Fanvibe.  Good to see Fanvibe making strides since they launched at the SuperBowl (then known as FanPulse)


@SportsGeekHQ at @haul

Sports Geek has moved into the house of haul in North Fitzroy.  To celebrate we are running a Melbourne Cup Sweep via Twitter. To enter into the draw you need to sending out a tweet to enter that mentions…

Sample below, please be funnier and more inventive than these…

  • I’m looking to make a big @haul in the @SportsGeekHQ Melbourne Cup Sweep #gimmeahorse
  • #gimmeahorse @SportsGeekHQ, my feet are sore can someone please @haul me back home?
  • Hey @SportsGeekHQ #gimmeahorse I want me some @haul!

Or pick the lazy option by clicking the Tweet button found here.  Prizes include a Sports Geek webinar & gear from haul!

iPhone AND Android Apps

Sports Geek’s goal is to find great tech solutions for sports to use, Mobile Roadie lets you create an app with all your content – including audio, video, photos, events, and more all in a few minutes. Any changes you want to make can be made for free and instantly via a web based management system. If you wind up signing up, please put “sportsgeek” in the referrer field.

You can get an iPhone AND Android application delivered for as little as A$1,078.20 + A$61.20/mo!   Check out our Mobile Roadie app program.