The Plusses of Google+, Advice for Twitter, Facebook engagement & Trunk.ly #BODSW

This week’s #BODSW has a look at Google+, Twitter ‘custody’, and the keys to engaging fans on Facebook. Let’s roll.

Google+

Sports Geek has had a Google+ page for a while now,  so with the platform starting to grow, we thought it would be a good time to show a circle of teams that are on Google+ and are trying to advance their social media reach and create better sponsorship activation.

As we know, Google+ has taken a while to get off the ground, but Peter Stringer, the Director of Interactive Media for the Boston Celtics, has written a great blog about why Google+ brand pages could be more important than a team’s Facebook page. Jim Stewart also echoes Stringer’s thoughts, weighing in on the importance of Google+ in the social media landscape.

Here’s a link to some pretty cool Google+ pages. If you aren’t already on Google+, do yourself a favour and sign up!

Twitter custody

With so many businesses around the world tweeting to grow their businesses, the question must be asked, who gets the Twitter account there is a parting of ways between business and Tweep? Ars Technica have a great read on this exact situation.

Sports Geek’s take: Branded accounts should remain part with sports teams but the personal accounts of those powering them should remain with the staff member.  Better for the team to develop a fan base around a membership account like @ManlyMembership or @SSFCMembership rather than an actual person.

Facebook: Engagement is key

Marketers and advertisers know the key to good business is engaging your customers, building brand resonance and creating a lasting bond  between the business and the consumer. Evidently, the same principles apply to Facebook, where digital business consultant Oscar Ugaz says fan engagement is absolutely key to running a successful sporting Facebook page.

Facebook Mobile: 480 is the magic number

Ever been on Facebook mobile, looked at a picture posted by one of your favourite teams and the picture they’ve posted is too small to see? Well, small mobile pictures should be a thing of the past. Here at Sports Geek, we’ve done some testing to find the exact dimensions where the photo will be large and attractive when seeing it on Facebook mobile. Check out the latest episode of #YouTube140 to see how it all works.

Best on Ground

This week the BOG goes to Tim Bull & Alex Dong founders of Trunk.ly who were recently acquired by AVOS the new owners of Delicious.

Tim & Alex helped us make Sports DP a reality & we wish them all the very best going forward.

We’d tell you how awesome Trunk.ly is but you can’t sign up for it anymore, but look out for a new & improved Delicious as a result.

Video of the Week

This week’s video is the amazing construction of a basketball court and stands on the flight deck of the USS Carl Vinson, which was the site of the NCAA basketball game between the North Carolina Tar Heels and the Michigan Spartans. Well worth a watch.

Sports Geek Networking Night

So there we have another edition of Best of Digital Sports World aka #BODSW! Make sure you’ve got your ticket to the Sports Geek Network Night (#SGNN), which will be held this Thursday, November 17th.  For all the details and to buy your ticket, please click here.  We have a good group of #digidport tweeps attending, if you can’t make it be sure to listen to Ed Wyatt & Francis Leach on Aussie Digital and SEN.com.au who will be calling the game.

Sports Geek News: Aces Networking Night, Congrats @ManlySeaEagles & @BigBashLeague

Reprinted from Sports Geek NewsletterSign up here

Sports Geek Networking Night – Melbourne Aces

Melbourne Aces play at the Royal Melbourne ShowgroundsSports Geek is going to be hosting a Sports Geek Networking Night on November 17th, being held at the Melbourne Aces ABL Opening Night fixture against the Brisbane Bandits.

Thanks to Aces GM Windsor Knox & Gary Hubbard at the Aces for helping us set up this event for Melbourne’s sports digital community.

Tickets for the Networking Night are available now!  Click here to buy, if you liked the World Series you should check out the ABL entering it’s second season.

Ticket are only $10 so why not enjoy taking in some sport instead of working at the game like you usually do.

Stay tuned for some added extras for attendees to the Sports Geek Networking Night.

Sports Geek in the News

In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald on Friday, September 30th, talking about how sports can leverage social media & connect teams with sports fans.  See how the tweet reviews came in using Storify.

#BODSW is back

Thanks to new staffer at @SportsGeekHQ Dion Bennett (@Dion_Anthony) the Best of the Digital Sports World (AKA #BODSW) is back at SportsGeek.com.au.

Here is some you may have missed:

Make sure you keep an eye out as he brings you all the latest in the digital sports trends from around the world each week.

Got an article worth adding, send us a tweet tag it #BODSW.

Congratulations to the Manly Sea Eagles, 2011 NRL Premiers

A big shout out to one of Sports Geek’s clients, Manly Sea Eagles, who took out this season’s NRL premiership in impressive fashion over the New Zealand Warriors!  Special congrats to Jessica Ivers (@jivebong) who helped drive the Sea Eagles digital platforms in 2011, she was a vital cog for the Sea Eagles digital community and will be missed by Sea Eagles fans.  We wish her all the best on her new challenge.

Commiserations, too, must go to the Collingwood, who went down to a great Geelong outfit in the 2011 AFL Grand Final.  Fortunately (or unfortunately depending on your perspective) there was no #callananshimmy this year.

One more quick note on the NRL and AFL finals; We came very close seeing an All-Sports Geek Grand Final in both codes this year,with clients Collingwood, the West Coast Eagles, Melbourne Storm and Manly Sea Eagles duking it out during the Preliminary finals for a spot on the Grand Final stage.

A brilliant effort from all clubs, and we wish them well for Season 2012.

KFC T20 Big Bash League

New Sports Geek client - @ThunderBBL on TwitterNot long now until the Big Bash League kicks off. Sean presented at the Big Bash League teams at Cricket Australia’s Digital Day last week to help give all the teams a kick start in developing fan bases via social media for this exciting competition. Have a look at how all the teams are faring in the race for social media fans.

Sports Geek is currently working with the Sydney Thunder and we are excited to work with brand new franchise with another Sports Geek client ANZ Stadium to call home.   Expect to be #thunderstruck!

@MCG_News is now @MCG

Sports Geek secures new Twitter handle for MCG

Links we like

Too much Moneyball

Facebook Power users are switching over to Google+ and Twitter

How Facebook affects College students

More Facebook friends linked to bigger brain areas

How location-based services can put businesses on the map

Fave Tumblr Post

FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
October 2011 – 903,757
2011 Target – 1,000,000