Sports Geek News: Aces Networking Night, Congrats @ManlySeaEagles & @BigBashLeague

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Sports Geek Networking Night – Melbourne Aces

Melbourne Aces play at the Royal Melbourne ShowgroundsSports Geek is going to be hosting a Sports Geek Networking Night on November 17th, being held at the Melbourne Aces ABL Opening Night fixture against the Brisbane Bandits.

Thanks to Aces GM Windsor Knox & Gary Hubbard at the Aces for helping us set up this event for Melbourne’s sports digital community.

Tickets for the Networking Night are available now!  Click here to buy, if you liked the World Series you should check out the ABL entering it’s second season.

Ticket are only $10 so why not enjoy taking in some sport instead of working at the game like you usually do.

Stay tuned for some added extras for attendees to the Sports Geek Networking Night.

Sports Geek in the News

In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald on Friday, September 30th, talking about how sports can leverage social media & connect teams with sports fans.  See how the tweet reviews came in using Storify.

#BODSW is back

Thanks to new staffer at @SportsGeekHQ Dion Bennett (@Dion_Anthony) the Best of the Digital Sports World (AKA #BODSW) is back at

Here is some you may have missed:

Make sure you keep an eye out as he brings you all the latest in the digital sports trends from around the world each week.

Got an article worth adding, send us a tweet tag it #BODSW.

Congratulations to the Manly Sea Eagles, 2011 NRL Premiers

A big shout out to one of Sports Geek’s clients, Manly Sea Eagles, who took out this season’s NRL premiership in impressive fashion over the New Zealand Warriors!  Special congrats to Jessica Ivers (@jivebong) who helped drive the Sea Eagles digital platforms in 2011, she was a vital cog for the Sea Eagles digital community and will be missed by Sea Eagles fans.  We wish her all the best on her new challenge.

Commiserations, too, must go to the Collingwood, who went down to a great Geelong outfit in the 2011 AFL Grand Final.  Fortunately (or unfortunately depending on your perspective) there was no #callananshimmy this year.

One more quick note on the NRL and AFL finals; We came very close seeing an All-Sports Geek Grand Final in both codes this year,with clients Collingwood, the West Coast Eagles, Melbourne Storm and Manly Sea Eagles duking it out during the Preliminary finals for a spot on the Grand Final stage.

A brilliant effort from all clubs, and we wish them well for Season 2012.

KFC T20 Big Bash League

New Sports Geek client - @ThunderBBL on TwitterNot long now until the Big Bash League kicks off. Sean presented at the Big Bash League teams at Cricket Australia’s Digital Day last week to help give all the teams a kick start in developing fan bases via social media for this exciting competition. Have a look at how all the teams are faring in the race for social media fans.

Sports Geek is currently working with the Sydney Thunder and we are excited to work with brand new franchise with another Sports Geek client ANZ Stadium to call home.   Expect to be #thunderstruck!

@MCG_News is now @MCG

Sports Geek secures new Twitter handle for MCG

Links we like

Too much Moneyball

Facebook Power users are switching over to Google+ and Twitter

How Facebook affects College students

More Facebook friends linked to bigger brain areas

How location-based services can put businesses on the map

Fave Tumblr Post

FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
October 2011 – 903,757
2011 Target – 1,000,000

Follow up on SSMI

Your fans show passion in the stands, help them show it via social media!First of all thanks for the feedback and coverage from the launch of the Sports Social Media Index (SSMI).  The last 2 days have been spent discussing SSMI with people across Australia, from Brisbane (yes Lions fans they plan to enter the social media fray) to Perth (thanks for article WA Today) and part in-between with the guys at 5aa in Adelaide discussing the SSMI index.  The interest back in the US was terrific as well.  Yes, I will be looking at other leagues in the future and expect another AFL SSMI assessment mid-season when in-game social media work can be included.

Why SSMI was developed…

After returning from Sports Geek Trip I collated my notes from the franchises I met with in the NBA, NFL, MLB & NHL.  After seeing the tools & techniques being applied behind the scenes I wanted a way to compare each franchise on the key success factors they had identified proved successful for them.

SSMI looks at 4 major things

  • Implementation – How each social platform is set up
  • Fan Engagement – Are the fans part of the conversation?
  • Content – What content is provided on each platform? Is there variety? Is it delivered when fans want it?
  • Innovation – Pushing the boundaries creatively & via different technologies.

Once teams are solid on the fundamentals of social media platforms the “cool stuff” can begin, that’s where Sports Geek excels.  You can then activate your fan base to bring great results to your events, merchandise sales and sponsor initiatives.

Ask yourself these questions

Do you want to raise sponsorship revenue from social media efforts?
Can you increase sales have you made via social media?
Want more fans turning up to your events?
Need to grow your fan base?

If you answered yes to any of those questions please contact Sports Geek or call 0407047200.
If you didn’t congratulations, you’re a social media rock star!

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
for more info on what “cool stuff” you can do.

Stay tuned for a big announcement from Sports Geek soon…