After using last week’s #bodsw to get back into the swing of things, the first #bodsw of the Autumn season is chock full of great stories of how social media has a huge impact on professional sport. Along with looking at social media’s impact on NASCAR and the NBA, we delve into more of the Pinsanity, and the new Facebook timeline.
Facebook Timeline: The story of your life
While Facebook timeline has been around for a while for personal Facebook accounts, it is only now being rolled out for corporate pages on Facebook. This means that there will be many changes, trials and re-trials on how to get the most out of the new Facebook format.
The Village Agency give a nice wrap-up on all the new features, changes, and how brands and marketing professionals can prepare for them. For more insight into Facebook and Timeline’s change, check out the Facebook Marketing Talk.
NASCAR driver Brad Keselowski tweets from the racetrack
We’ve all heard of tweeting from planes, trains and automobiles. As passengers. But tweeting from the NASCAR Daytona 500 race as a competitor? Well, that’s exactly what Penske Racing drive Brad Keselowski did after the race was red-flagged after an accident involving former F1 driver, Juan Pablo Montoya. Pretty impressive place to be tweeting from. Definitely more interesting than me tweeting from my living room.
Interesting to see how this tweet will affect social media policies in NASCAR and other sporting organisations around the world.
The NBA is a world leader in leveraging Social Media
Even though the Forbes 50 most valuable sporting teams list only has one NBA franchise (the Los Angeles Lakers) represented, the National Basketball Association leads the pack in terms of social media excellence.
The NBA has a combined 15.8 million Twitter followers and Facebook likes, and is renowned in the digital space for driving a lot of traffic to the league’s YouTube channel. The Wrap’s Lucas Shaw gives a great run down on how the NBA is dominating social media. Be sure to check it out.
Pinsanity: The new revolution of sports teams on Pinterest
We gave you quite the spiel on Pinterest during last week’s #bodsw, but still it continues to grow. As sporting teams now understand the
value of social media in building brand loyalty and engaging with their fans and community, more an more franchises are becoming accustomed to joining new ventures and learning how to leverage them effectively to build their brands.
Mashable’s Sam Laird gives us a nice article about how sports teams are joining in the #Pinsanity and using the new image-sharing network to increase their web traffic and read with fans.
On a personal level, check out our own Sports Geek Pinterest page and have a look at our Clients pinboard. Congratulations clients Melbourne Storm, South Sydney Rabbitohs, Perth Wildacts, North Queensland Cowboys, West Coast Eagles and the Adelaide Crows for getting into the #Pinsanity!
Clipper Darrell – Now just Darrell
A staple at the Staples Center for the better part of the last 12 years, the man known to Los Angeles Clippers fans as “Clipper Darrell” has been asked to drop the moniker by the Clippers’ front office. What do you think of the PR move from the Clippers and it’s effect on the brand?
Best on Ground
With the lauding of the NBA and their excellent use of social media, this week’s best on ground can only be given to one event; the All-Star Weekend. To really create an amazing online experience associated with the festivities in Orlando, the NBA created their All-Star Pulse feature displayed on NBA.com (shown below) that tracked trending topics from a range of social media services and let fans voice their opinion.
Furthering their efforts, the NBA handed the voting rights over to the fans for the 2012 Dunk Contest, letting them vote the winner of the contest via Twitter, SMS and website voting.
For more information on the social media craze surrounding the NBA, check out this story on social media’s impact on the All-Star Weekend.
Video of the Week
Sticking with the NBA theme of this week’s #bodsw by making one Gatorade’s new #winfromwithin ad campaigns the video of the week. Featuring 6-time NBA Champion Michael Jordan, the ad features footage from the infamous “Flu Game” against the Utah Jazz. Enjoy and remember, #winfromwithin.
So this does it for another week of #bodsw. Hope you all enjoyed it and maybe even learnt a thing or two!