Facebook, Fans and Footy – How relevant is your club? – ICYMI – @SportsGeek News

In case you missed it – Reprint of Sports Geek News – Wednesday 11th June 2014

Christine Stoffel founder of SEAT ConferenceWhat @SportsGeek reads…..

Social Media is set to be the advertising winner at the Brazil World Cup

Facebook, fans and footy: How relevant is your club?

Twitter: Sports media’s useful, entertaining and unhealthy obsession

Major League Baseball new expertise: Making vines

Twitter and the World Cup: The social media platform’s summer approach

10 things newbies need to know about the Sports CRM World

Short sighted tweeting from Gatorade – nice analysis Russell Scibetti

Bernie Ecclestone dismisses F1 TV decline and social media calls

Thanks for nothing – damning article on Google+ missteps

“Beats by Dre” – The game before the game

This is the Greatest Australian love story of all time (on Twitter)

Want to help decide where next #SportsGeekODE is?

Register your interest for next #SportsGeekODE event

Facebook Timeline, NASCAR, the #NBA and All-Star Weekend headline #BODSW

After using last week’s #bodsw to get back into the swing of things, the first #bodsw of the Autumn season is chock full of great stories of how social media has a huge impact on professional sport. Along with looking at social media’s impact on NASCAR and the NBA, we delve into more of the Pinsanity, and the new Facebook timeline.

Facebook Timeline: The story of your life

While Facebook timeline has been around for a while for personal Facebook accounts, it is only now being rolled out for corporate pages on Facebook. This means that there will be many changes, trials and re-trials on how to get the most out of the new Facebook format.

The Village Agency give a nice wrap-up on all the new features, changes, and how brands and marketing professionals can prepare for them. For more insight into Facebook and Timeline’s change, check out the Facebook Marketing Talk.

NASCAR driver Brad Keselowski tweets from the racetrack

We’ve all heard of tweeting from planes, trains and automobiles. As passengers. But tweeting from the NASCAR Daytona 500 race as a competitor? Well, that’s exactly what Penske Racing drive Brad Keselowski did after the race was red-flagged after an accident involving former F1 driver, Juan Pablo Montoya. Pretty impressive place to be tweeting from. Definitely more interesting than me tweeting from my living room.

Interesting to see how this tweet will affect social media policies in NASCAR and other sporting organisations around the world.

The NBA is a world leader in leveraging Social Media

 Even though the Forbes 50 most valuable sporting teams list only has one NBA franchise (the Los Angeles Lakers) represented, the National Basketball Association leads the pack in terms of social media excellence.

The NBA has a combined 15.8 million Twitter followers and Facebook likes, and is renowned in the digital space for driving a lot of traffic to the league’s YouTube channel. The Wrap’s Lucas Shaw gives a great run down on how the NBA is dominating social media. Be sure to check it out.

Pinsanity: The new revolution of sports teams on Pinterest

We gave you quite the spiel on Pinterest during last week’s #bodsw, but still it continues to grow. As sporting teams now understand the

Are you on Pinterest yet?

value of social media in building brand loyalty and engaging with their fans and community, more an more franchises are becoming accustomed to joining new ventures and learning how to leverage them effectively to build their brands.

Mashable’s Sam Laird gives us a nice article about how sports teams are joining in the #Pinsanity and using the new image-sharing network to increase their web traffic and read with fans.

On a personal level, check out our own Sports Geek Pinterest page and have a look at our Clients pinboard. Congratulations clients Melbourne Storm, South Sydney Rabbitohs, Perth Wildacts, North Queensland Cowboys, West Coast Eagles and the Adelaide Crows for getting into the #Pinsanity!

Clipper Darrell – Now just Darrell

A staple at the Staples Center for the better part of the last 12 years, the man known to Los Angeles Clippers fans as “Clipper Darrell” has been asked to drop the moniker by the Clippers’ front office. What do you think of the PR move from the Clippers and it’s effect on the brand?

Best on Ground

With the lauding of the NBA and their excellent use of social media, this week’s best on ground can only be given to one event; the All-Star Weekend. To really create an amazing online experience associated with the festivities in Orlando, the NBA created their All-Star Pulse feature displayed on NBA.com (shown below) that tracked trending topics from a range of social media services and let fans voice their opinion.

Furthering their efforts, the NBA handed the voting rights over to the fans for the 2012 Dunk Contest, letting them vote the winner of the contest via Twitter, SMS and website voting.

For more information on the social media craze surrounding the NBA, check out this story on social media’s impact on the All-Star Weekend.

The NBA had all things social media covered at the 2012 #AllStarWeekend

Video of the Week

Sticking with the NBA theme of this week’s #bodsw by making one Gatorade’s new #winfromwithin ad campaigns the video of the week. Featuring 6-time NBA Champion Michael Jordan, the ad features footage from the infamous “Flu Game” against the Utah Jazz. Enjoy and remember, #winfromwithin.

So this does it for another week of #bodsw. Hope you all enjoyed it and maybe even learnt a thing or two!

Twitter & Facebook World Cup, Crazy Sports Fans & NCAA marketing

Best of Digital Sports World #8

Sports on Facebook is tracking the Facebook activities of World Cup fans by passion, popularity, intensity, region & group.

World Cup getting strong TV ratings in the US after the draw with England.  Even 2M+ Australians got up at 4:30am to watch the Socceroos fail against the Germans.

From the world of NBA USA Today talks to Jeanie Buss about Twitter, Phil Jackson and working in the NBA.

32 Creative and Clever Sports Posters to Inspire You

@Mashable took us Inside Gatorade’s Social Media Command Center

Andy Pawlowski (@pawlow34) uses his learning from the Digital Disciple series with Facebook: 5 Things NCAA Programs could steal from the NBA

A look at the roles involved in social media in college athletics from @ZachLassiter, what do you think of the Protector, the Entertainer, and the Interactor?

Dwight Howard building his endorsement base via his Superman persona from @sports_business

@Harry_O is running another competition via Twitter engaging with his fans looking for a “fresh” photo.

If you didn’t catch it, here is our look at the Andrew Johns saga and how the Australian Twitter community responded, a must read fro any athlete manager.

Welcome to Twitter – AFL Insider

Good to see the @AFL mix it up engaging with fans via different Twitter accounts. Waiting for @NRLHQ to tweet…

We’re launching a fan fixture forum called My AFL Season on afl.com.au tomorrow. Join the conversation on the hashtag: #AFLfixtureThu Jun 17 08:50:44 via TweetDeck

Best On Ground

Twitter is doing it’s best to bring World Cup fans together with it World Cup 2010 page.  You can track tweets from games providing a twitter commentary when you mute the TV for vuvuzela relief.

Video Clip of the Week

Kobe Bryant fan needs to be seen to be believed…

Book your ticket for SRG Conferences
Got your ticket yet? HUGE lineup with speakers from Real Madrid, NBA (Trailblazers & Timberwolves) & Tottenham…
Engaging Fans & Participants in the Digital Age Sydney – Star City – July 13 & 14