#Grandstand recap – Ricky Ponting presser, Instagram & 3 athletes big on Twitter

In case you missed it on Saturday morning (at 7:40am) here is a quick recap what Sean discussed with Francis & Amanda on ABC Grandstand.  (Audio on the way, you can listen to last week here)

Amanda isn’t like Francis she sides with Mark Cuban who says you shouldn’t need to be looking at your smartphone if the sports event you’re attending is entertaining.

Ricky Press Conference

As blogged last week, we discussed the pressure sporting teams & leagues are under pressure to break the news as much as create the news.  Unfortunately at Ricky Ponting’s press conference the @CricketAus tried to break the news of Ricky’s retirement only Ricky didn’t retire.

Instagram – Share your sports fan experience

Instagram – while not a new as Pinterest it is gaining momentum with over 200 million photos shared via iPhones, you can download it from the App Store.

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous.

Sports teams on Instagram – Boston Celtics early adopters, followed by many NBA teams.  AFL teams include West Coast, Adelaide, Collingwood & now AFL has joined in.  In the NRL Storm, Bulldogs, Titans are leading the way.  Even ANZ Stadium is on Instagram.

For more info on how sports are using Instagram watch our #YouTube140 video on Instagram.

You can follow @SportsGeekHQ on Instagram.

Sports Geek Medals

This week we looked at which athletes from the international scene are setting the pace on Twitter.

Bronze – Shaquille O’Neal

Shaq blazed the trail for Twitter when he joined up (as @TheRealShaq at the time) it allowed Twitter to go mainstream, when the Big Tweep retired he had more followers than the 6 NBA teams he played for.

Silver – Tony Hawk

Tony Hawk does a great job via Twitter to keep his fans informed & connect with his fans, Hawk does are great job on Instagram as well, check out this shot with a couple of sports greats.

Gold – Ricardo Kaka

Kaka as he is known worldwide does a great job replying & responding to his fans in English & Spanish, when you have over 8M Twitter followers that is a great effort.  Like Tony Hawk he shares candid pictures using Instagram like this.

Francis wants the bad boys of Twitter, what are your nominations?

Until next week

Tune into ABC Grandstand Breakfast over the weekend on digital radio.



#BODSW is back with #SuperBowl XLVI, Pinterest, and some #Linsanity

Welcome back, again, to Sports Geek’s #BODSW. After a hefty break over the summer months while I was following in Sean’s footsteps,

Excuse the hat, but wouldn’t you be wearing it in minus-16 degree weather?!

conducting my own #sportsgeektrip in the USA, including watching Green Bay’s Matt Flynn throw 6 touchdowns in minus-16 degree weather, the (at the time) 2-12 Washington Wizards upset the 12-2 OKC Thunder, and catching a Knicks game before all the #Linsanity, we are back and better than ever, as this week we have a look at the social media impact in Indianapolis during Super Bowl XLVI, the growing popularity of Pinterest (along with a quick review), and athletes and social media. Along with this, we’ll have a look at who gets best on ground this week for excellence in combining sports and social media. So sit back and enjoy 2012’s first #bodsw and remember to keep an eye out on my Pinterest site for photos of my very own #sportsgeektrip across America.

Social Media at #SuperBowl XLVI

We know who won Super Bowl XLVI, with the New York Giants’ Eli Manning again being a thorn in Bill Belichick and the New England Patriots’ side, but who won the social media battle from Super Bowl 46? To get an idea of the link between social media and sport, check out this cool info graphic and story on the big dance in Indianapolis earlier this month, which included an unfathomable 5.6 million Super Bowl-related tweets!

Pinterest: Have you started pinning?

Arguably the fastest growing new social media platform on the internet, Pinterest is gaining more users seemingly by the second. With comScore estimating the website gains over 10 million unique viewers monthly, the online pinboard needs to be investigated to see how sporting organisations can incorporate it into their digital marketing strategies. If you aren’t sure what Pinterest is, check out New York Times’ tech columnist David Pogue‘s review on the revolution.

Be sure to check out Sports Geek’s Pinterest page, as well as Sean’s own page for some great sports-related pins. And remember, Pinners, images are the key to pinning items, so find some great images and get pinning.

In case you missed it, Sean was on ABC Grandstand last week with Francis Leach and Amanda Shalala, discussing the growth of Pinterest, and remember to tune into ABC Grandstand at 7:45am  to hear the latest news from the digital sports world.

How not to use Twitter

With Twitter such a huge part of our lives now, including our sporting lives, the US state of Maryland has taken a somewhat radical approach to their student-athletes and Twitter; banning it. Towson University football coach Rob Ambrose has banned his players from tweeting after one of his players tweeted a racial slur before a football game. Check out this list of schools in Maryland, created by WBALTV.com, that have some interesting policies on social media access for athletes.

The AFL and Telstra join forces, leave Optus out

Big news from the AFL  this week with their new deal with Telstra that will allow fans to watch every game this season straight from their smartphone or tablet device. With the NFL, NBA and MLB having such great success with channels such as NFL Game Pass and the NBA’s League Pass, it’s great to see the AFL starting to catch up to the world leaders in online content.

On the other side of the AFL/Telstra deal, rival telecommunications giant Optus is seeking legal action against Andrew Demetriou and the AFL over comments made by the AFL CEO during an interview with the Sunday Herald Sun. Be sure to keep an eye on how this one pans out.

Best on Ground

The first best on ground for 2012 goes to Sports Illustrated for their March Madness Cover Challenge, where readers can enter a competition to get their own picture on the cover of the March 19 edition of the long-running sports magazine. It’s an excellent initiative by an iconic sporting magazine, and one that is sure to excite it’s fans worldwide. Check out Sports Illustrated’s cover challenge on it’s Facebook page now. Entries close March 5th, 2012.

Video of the Week

By now, you’ve probably heard all about Jeremy Lin and all the terrible puns (Linsanity, Lincredible, Super Lintendo, etc.) that have crept into the vocabulary of NBA fans worldwide. If you haven’t heard about the young Harvard graduate who took the road less travelled to the NBA, then check out this video of his game-winner against the Toronto Raptors that sent the Madison Square Garden crowd into a frenzy. Be sure to check out how Sports Geek linked the New York Knicks with a New York-based info graphic artist - all the way from Melbourne. Enjoy!

#BODSW – Best of Digital Sports World compiled with the help of @Dion_Bennett

Social Gaming is the new frontier

After listening to Startup Guru of Rentoid.com fame Steve Sammartino at Melbourne Geeks night on Gamification (read more at StartUp Blog here and here) it is not hard to see that social gaming is where it is at!

It’s one of the reasons we developed Sports DP to gamify the sports fan digital experience.

Amazing fact from last night’s presentation: There are more Farmville farmers than ACTUAL farmers in the world.

This infographic from TicBeat explains why social gaming is so integral to Facebook’s success.

Have you signed up for Sports Geek News?

Want the latest in sports digital news & activations?  Need to know what platform will be the next for sports to leverage?

Each month get the latest round up from the sports digital world direct to your inbox.

Like Shaq, Ricky Ponting announces retirement on Twitter… hang on!

We all know the story that Shaq launched Tout by retiring from the NBA with a tweet.

Well today as Ricky Ponting’s press conference started it appears the former Test captain did the same, unfortunately Ricky didn’t follow the same script.

What happened?

As the press conference started @CricketAus tweeted the following “Ricky Ponting has retired from one-day international cricket, effective immediately.” The problem is that Ricky didn’t back up that tweet in his press conference merely explaining he was dropped & would continue playing Test cricket.

Cricket Australia then deleted the tweet in which fans listening to the press conference had already retweeted the original like this.

New RT Vs Old RT

If you use Twitter RT instead of “old-style” RT above your RT will be deleted with the author deletes the tweet.

Announcement take 2

Cricket Australia replaced the original “retired” tweet with this.

For more info go to Cricket Australia website to leave a message of support to Ricky.

What should have happened?

First rule of press conferences if you don’t know what will be said then don’t tweet before it’s been said.  Yes speed to tweet is important for breaking new on Twitter but it doesn’t override correctness.

Planning before the press conference should have taken place to prepare tweets & potentially hashtags.  If the outcome of the press conference is unknown then have two sets of tweets ready to go.

Don’t delete tweets, simply admit mistakes & move on.  Fans & the media will make the issue bigger than it is and everyone loves a conspiracy theory in sports.  Tweets have a short shelf life if you quickly correct your mistake it will soon be forgotten focus on delivering facts & fan engagement.

With such a big announcement (or in this case non-announcement) there should have been one or two pictures from the press conference.

On Facebook an image should have been ready to be posted so fans could share, like & comment to show their support.

What are your thoughts on how press conferences should be covered in a social media age?

#Grandstand recap – Floyd Mayweather, #Linsanity & Pinterest


In case you missed it earlier today here is a quick recap what Sean discussed with Francis & Amanda on ABC Grandstand.

Listen to the segment, thanks to Josh for hooking us up.

Floyd Mayweather Vs #Linsanity

Take a look at Floyd Mayweather’s tweet regarding the meteoric rise of Jeremy Lin in the NBA (as this Linofgraphic explains).
Poor form from Mayweather, it shows athletes need to treat Twitter the same as a radio mike or TV camera. Amazingly it got over 8000 RTs as fans were either showing support or highlighting the boneheaded tweet to friends.

Pinterest – The Jeremy Lin of Social Media

Like Lin Pinterest is getting plenty of press for it’s amazing stats in a short amount of time. Pinterest is a online destination where you “pin” your favourite things. Women have been flocking to the new platform posting fashion, design & motivational images but like Twitter who you follow will determine your Pinterest experience.  A few sports teams are testing out the platform you can find them here, let us know if you find more.

Follow Me on Pinterest

Sports Geek Medals

Each week Francis wants medals awarded from the sports digital world this week we have a focus on #sportsbiz

Bronze – Peter Robert Casey

Peter was the first media-credentialled tweep in NCAA & NBA. Read more about it here.

Silver – Bryan Srabian

Bryan Srabian – Bryan is the “engager” behind the @sfgiants watch him talk about what tweeting behind the scenes at the World Series.

Gold – Darren Rovell

Darren Rovell – Darren is a Twitter vet who has driven sports business news into a TV show Game On NBC Sports. Check out his latest clips.


Until next week

Tune into ABC Grandstand Breakfast over the weekend on digital radio.



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Podcast transcription

FRANK: Amanda Shalala , Francis Leach with you, as well as a man who likes to hand out a business card that says I’m Sports Geek. Sean Callanan consults to a whole range of sporting clubs when it comes to digital media and selling yourself in that space, and he joins us here on Grandstand this morning to keep us up to date each week on what’s going on in Twittersphere and elsewhere in the world of sport. Good day, Sean. How are you going?

SEAN: Good day, Francis, good morning.

FRANK: I know you’ve done some work with the Manly Sea Eagles over the last little while as well.

SEAN: Yes, and they’re doing okay, but I’m sure Geoff Toovey, the new coach there, would like to be… might give him a blast at halftime, I’d say.

FRANK: Now, Amanda, do you follow anyone on Twitter from sports clubs, and the like, isn’t that how you source a lot of your information these days as well?

AMANDA: Oh, yeah, definitely. It’s often the first place to get information. For example, the other day when Michael Clark, we were waiting to find out how long he was out for with that hamstring injury. The first news of it was from his Twitter account, so it’s actually really important as a journo to be across all the different athletes.

FRANK: And, Sean, that’s what you do.

SEAN: Yeah, and it’s exactly the same. The athletes have to realize that every single tweet is quotable and can appear in the news. Just last week we were talking to the guys at the Adelaide Crows who thought it was funny to have a little bit of a Twitter Stash at the media’s expense. And then it obviously gets picked up by the papers as a bit of a war at the Crows, and all they were doing was having a bit of a joke.

FRANK: And so it gets blown out of proportion. They’ve got to learn that when they send something as a tweet they’re actually publishing.

SEAN: Exactly, exactly, and if they want to have fun with it then put a smiley face or leave a sarcastic hashtag at the end; unfortunately, I think it’s a ____ like this, not a more sarcastic font. People can’t read that, so…

FRANK: Now we know that particularly in a lull in it this sporting season if you give a hungry media an opportunity to start a song and dance then they’ll crank it up big time. I guess that’s the nature of things. Now, Sean, each week we’re going to have a look around Twitter and elsewhere in the social media to see what’s being said in the world of sport and who is saying what to whom. The big one this week has been Floyd Mayweather, boxer, who turned his hand to a bit of criticism of Jeremy Lin the basketball sensation from the New York Knicks. Now give us a bit of background on this one.

SEAN: Well, yeah, I mean, if you haven’t heard the Jeremy Lin story or linsanity you obviously haven’t turned on a computer in the last two weeks, but Jeremy Lin from the New York Knicks, the story went one day from being cut and then he starts playing for the Knicks first six games, scores the most points in the NBA in his first six starts, more than Shaq, more than Jordan, and playing really well, and really energizing New York, and obviously New York is a town that loves this sport, and if a story is going to go big It’s going to go big.
Unfortunately Floyd Mayweather decided to get on Twitter and tweet that Jeremy Lin’s only getting coverage because he’s Asian. If it was an African American player, playing, he wouldn’t get as much exposure, which is obviously disappointing. What is astounding from my point of view, that tweet itself got 8,000 retweets, so whether that’s all the people agreeing with him or just amplifying it to make sure the media finds out that he’s made such a silly tweet.

AMANDA: I’m interested afterwards, he sort of seemed to go on this offensive because he’s retweeting everyone saying great things about him, like, you know, Floyd Mayweather greatest athlete ever. Is this part of a strategy for him to try and restore his image, do you think?

SEAN: Ah, it’s a little bit of that. I think Floyd Mayweather is a little bit all about him. I mean one of his tweets earlier this year trying to get that rematch with Manny Pacquiao got 92,000 retweets when effectively he called him out and said, ‘Come on, let’s get it on.’ So, you know, it’s part boxing promotion type of thing. I think that’s the way it is, but, yes, he definitely hasn’t really hit the mark with his phone.

FRANK: You ran into him into, didn’t you, in the states recently when you were over there on business?

SEAN: Well that’s the thing. I was speaking at a conference in LA and we came out in the LA live precinct, near the Staple Center. We couldn’t realize why this big crowd was there and there’re six really big blokes holding all this crowd back, and in the middle was a little bloke in the middle. And all these people were taking pictures of them and they had the six Escalade’s, black Escalade’s there—you thought they’re obviously going to hop in the cars and ride off, but no they were only a 100 meters from the hotel where we were staying and so they just decided to walk the 100 meters and take this crew of about 200 people, and it was really just for the spectacle. It was like, yeah, I’m going to be in the middle, and he had all these big former lineman, his own posse, sort of pushing everyone back. But he’s only a little guy, but I’m sure he packs a punch when you’re in the ring.

FRANK: That was Floyd Mayweather walking 100 meters to his hotel room.

SEAN: Yep, pretty much, pretty much, and me and my friend were there because we were staying there. We sort of got our hotel passes out and worked our way through the crowd, Wayne’s World style, to get in the hotel. They were going, ‘Why are those guys gettin’ in?’ Well, we were staying there, but I tried to get myself a snap but my friend wasn’t very good with the iPhone camera, so…

FRANK: Sean, what was the reaction on Twitter, to Mayweather’s comments. I mean it was a fury of indignation because the numbers don’t lie, and Jeremy Lin’s numbers in terms of his first five games do say that he’s the best starter in the history of the sport.

SEAN: Yeah, and there has been a bit of money-bowl analysis of it in that couple of guys—it’s easy to come out now and say he’s done really well, but some of his stats of getting points in the paint and showing that he was right up there with some of the really good NBA college players that sort of said that he could do well. And the other thing is the Australian connection. He actually played under Bryan Goorjian during the lockouts, and there’s actually been a bit of support from Australian players like Chris Anstey saying ‘Bryan Goorjian is one of the best development coaches,’ so maybe we can claim, at least Bryan Goorjian can claim, a few tweeks to Jeremy Lin’s game because he was a rookie last year with Golden State and just didn’t get the opportunity.

FRANK: We’ll try and catch up with Bryan Goorjian, hopefully, today and talk to him about Jeremy Lin and coaching him and whether the Goorj had an impact on his incredible meteoric rise to success. Now, Amanda, do you know anything about Pinterest?

AMANDA: Pinterest, no, I have no idea.

FRANK: Sean, tell us about that. Is this the latest to the sports digital experience?

SEAN: So, so Pinterest is the Jeremy Lin of social media. It just had a nice segue because it is just completely blowing up at the minute. It’s an online pin board, so as you find pictures and articles, but more pictures as a visual medium, you pin it to a board. So I have a board called linsanity, so any time a new Jeremy Lin photo comes out, a new name or a new mesh up of something, I will pin it to a linsanity board. I have a board of stadiums I’ve been to, so I’ll put pictures of that, so the idea is you can put whatever you like there. But initially I think I got on a couple of weeks ago. Initially I got on there and it didn’t seem that it was going to be very much of a male-centric social network. I went on there; there was wedding dresses, cupcakes, high heel shoes, so if you’re a single man I’d advise you to get on board. It’s a target-rich environment, but it’s a bit like Twitter. It’s what you make of it, so if you follow a lot of people who are talking sport or music or whatever, then obviously you’ll feed you. You can curate your own feed. And the reason it’s really blowing up, it’s a bit viral. It’s invite only at the minute, so you’ve got to know someone who’s on Pinterest that can give you an invite, but it’s a really big traffic driver for websites, so if I was to go to the grandstand site and take a picture of the grandstand site and pin it to the Pinterest board, people might click on that link and then come back to the site, so from a web traffic point of view, it’s driving more traffic than sites like Google Plus and Linked In and things like that, so that’s why it’s getting a real lot of buzz.

FRANK: If you want to get involved how do you?

SEAN: You pretty much go to Pinterest and request an invite or most likely if you got your Facebook feed you will see someone posting lots of pictures of cupcakes or Jeremy Lin and ask them, but eventually they’ll open it up completely.

FRANK: Amanda’s going to post her badminton photos.

AMANDA: Yeah, exactly, sure.

FRANK: And she’s going to have a Pinterest European handball side as well.

AMANDA: While holding a cupcake.

SEAN: So at the moment it’s a bit different to the other networks that are real broadcasty, like you’ll use Twitter to say he’s the latest news. The idea is meant to be around your brands.

FRANK: Before we let you go, the podium, the digital podium. Each week we’re going to ask you to give us three things, a 3, 2, & 1 from the digital space this week in the world of sport and people who are doing interesting stuff.

SEAN: Yep, so my 3, 2, 1 this week, I’m looking at SportsBiz for a bronze medal, Peter Robert Casey, so it’s @peter_r_casey. He’s a guy from New York. He was the first guy to ever get media accreditation for tweeting.

FRANK: Really, so he’s the first media accredited NBA person on Twitter.

SEAN: Yeah, so the first day he was tweeting for Sir John’s and then he was doing it for the Knicks and then from looking at Major League Baseball, the San Francisco Giants, Bryan Srabian or @srabe on Twitter. He’s done a really good job with the Giants, for what he’s done with the MLB, but really the gold medal in SportsBiz goes to Darren Rovell who will tweet all kinds of sports news all the time. He’s got his own show on CNBC, the new NBC Sports, covering all sports biz, so if you want to know what’s happening, he actually just said that MSG, Time Warner Cable Deal has finally gone through. He said there was lintervention that made it happen because the cable network had been out of not showing Knicks’ games

FRANK: So if you were in New York you couldn’t watch Jeremy Lin?

SEAN: No one’s been able to watch Jeremy Lin. The ratings have been going off, so obviously that’s caused a bit of pressure and now they’ve done a deal, and they’ve obviously accredited Jeremy Lin.

FRANK: There you go, so he’s our gold medalist in the digital podium this week @darrenrovell, all one word @darrenrovell. Follow him and you’ll keep up to date with everything, and the Sports Geek, Sean Callanan, Sean, if people want to follow you on Twitter, as well, where do we find you?

SEAN: They can find me, @SeanCallanan or at @SportsGeekHQ on Twitter or sportsgeek.com.au. And they’ll find everything we’re doing.

FRANK: And you’ll find out his Pinterest board with all his cupcakes as well.

SEAN: Yes and all the sports teams that are starting to use Pinterest as well. So we’ve even got a board for

FRANK: There you go. Thanks again for coming in, mate. We’ll catch you again next week.

SEAN: No worries, thanks Francis.

FRANK: Sean Callanan our Sports Geek talking about sport and the digital media here on Grandstand Breakfast. Hope your Saturday morning is shaping up nicely.

The Linfographic! Jeremy Lin story explained #linsanity

Isn’t it awesome when a social media phenomenon is presented as a Infographic?

We present the #Linfographic, documenting the #linsanity around Jeremy Lin.

Sports Geek Update

A great story about this infographic, after we blogged about it after finding it at Infographics World.  It has completely blown up on Pinterest – check out the Linsanity board

We connected Justin at Infographics World just to say thanks & get some more info on getting more cool sports infographics developed.

Additionally we knew Jonah Ballow (@jonahballow) was in the middle of Linsanity (we worked with Jonah at the Timberwolves) so we made sure he knew about the Linfographic.

Justin chimed in to offer

And in a few hours time it was up on KnicksNow.com

After all the tweets & emails finished it was good to connect Justin & Jonah and find out Justin is a Knicks season ticket holder!

Just shows our motto “connecting sports, fans & sponsors using technology” is alive and well as it took Sports Geek in Melbourne Australia to connect the New York Knicks with a talented infographic artist who is based in New York & a huge Knicks fan.

Definitely demonstrates that the sports digital world is a small world after all & the sports digital revolution is definitely upon us! Congrats to Justin, you can now find the #Linfographic on ESPN as well our friends at SportsNetworker.

If you haven’t seen it by now here it is…

The Journey of Jeremy Lin
Source: Infographic World

Want the latest in sports digital news & activations?  Need to know what platform will be the next for sports to leverage?

Each month get the latest round up from the sports digital world direct to your inbox.

Social Media Analytics – How to measure results of your digital strategy.

Infographics sometime nail it, like this one.  Thanks Raven Blog & for the spanish original version e-Interactive.

Another one for Infographics board on Pinterest.  Thanks to Michelle O’Brien for finding this one on Pinterest.

Sports Geek Tip: Keep an eye on Pinterest to see if your content is being pinned

Follow Me on Pinterest

Sports stars & social media


Twitter and Social Media is in the news more and more each week. After the Majak Daw case hit the news yesterday Sean spoke to to 6PR Sport Central on how athletes can protect their identity online & how social media is fuelling the appetite of the media & fans.

In Perth or want a late night sports fix on the East Coast, then tune into Karl, Jacko & Brad.


Podcast Transcription

RADIO HOST:  Media storm yesterday, Murray, featuring North Melbourne’s Magic Daw we’ll delve into it from the other side to see how this could be properly managed. Now you found somebody from the sportsgeek.com.au.

Yes, mate, well Sean Callanan, has just been in Adelaide, and I think he’s been talking to the Adelaide football club. I don’t know if he’s any relation to Ian Callanan who actually runs around and plays for the Adelaide Crows, but he has as some of his clients the West Coast Eagles and the Perth Wildcats here in Perth. He’s got the Melbourne Storm and the MCG bounty over on your side of the world up in Sydney, the Sydney Thunder. Some individuals like Scott Pendlebury and Harry O’Brien, so they had just a sprinkling of some of Sean’s clients, and he joins us now. How are you Sean?

SEAN:  I’m good thanks, guys, and yourselves?

RADIO HOST:  Welcome to the program, mate. Firstly, Ian Callanan over there in Adelaide, any relation at all?

SEAN:  No, no relation at all. He’s probably a far better footballer than I ever was.

HOST:  Fair enough, mate. Now just having a look at the storm that has embroiled Magic Daw from North Melbourne, social media is certainly now starting to play its part in getting sports people in particular into trouble.

SEAN:  Well, yes, a little bit. Obviously it starts with a bit of an insatiable desire for everyone to find out what it is, so the tweets get a bit louder and everyone trying to be their own little footy journalists, and everyone can pretty much report it now that everyone’s got a phone and they can take photos and everyone can have a little bit of influence by Twitter or by Facebook.

HOST:  Sean where’s the restraint here for instance in Jack’s situation. The club came out and released a statement and said that he basically told a little white lie to the coach and that’s why he’s being rubbed out. And then all of a sudden people go feral and start typing in all the other stuff. I mean who censors or controls all of this?

SEAN:  There isn’t really much they can do. It’s freedom of speech and everyone can say what they want. But I guess there are a few things. Everyone starts digging so players need to protect what they’re doing so there would’ve been people checked trying to find Magic Daw Facebook account or his friends to try to find some information. So there would’ve been a lot of digging by a lot of fans to track down and also journalists. It’s the easiest way for journalists to just see some players’ tweet and then that becomes an article for tomorrow’s papers, so players need to be savvy with using the medium, but there’s nothing we can really stop. We know that footy is the beast that keeps requiring more news and the fans are really going for it.

I think from a North Melbourne point of view if they had been up front in the first place they wouldn’t have been as frenzied for more information to find out exactly why he was suspended.

HOST:  Sean, you can be as private—and look—I’m not great on these things because I jumped on that Facebook and then I left everything open, and I didn’t know about the privacy sort of tabs that you had to put on there and all of a sudden I had all of these people that wanted to be my friend, which was really nice, but how private can you be in the world of media.

SEAN:  Yeah, I mean you can be as private as you want. So for Facebook we’ve done some training with the ___ mentioned and did a workshop with the Adelaide guys just earlier this week where they should be allowed to use Facebook like everybody else does to keep in touch with your family and friends and the mates you went to school with, but they don’t want to be both exposing their privacy and also the privacy of their family and friends. So they really have to be on top of all those privacy settings and effectively appear invisible and you can do that if you follow the steps. Even then you’ve got to be smart about what you put up there because everything that you put up on any section at work is only as—you’ve got to trust everyone who’s your friend because they can cut and paste it and send it into ___ , go and talk to the papers so they lose a little bit of trust there, and now we’re always pretty much making sure that anything that goes up there, as long as you’re comfortable if the news gets hold of it, it can’t really damage you.

HOST:  Sean, in more recent times, some really big name sports stars have been caught out by trying to be word economical on Twitter. How do you advise the clubs and the individuals to handle that?

SEAN:  Well, again, from a Twitter point of view, they’ve just got to realize that Twitter is exactly the same as being on the radio to you guys. If someone, you know, swears or makes a blue on radio it’s going to be big news. So they’ve just got to treat the same media training that they’ve had from a radio/TV perspective and know that, that’s a public forum but know that anything that they may do they might think it’s a joke or an “in-joke.” All the fans are watching every single thing they do and it will get amplified.

HOST:  You brought in, I was just looking at the Adelaide thing that developed, which wasn’t that long ago between Tyler Walker and Matthew Yinch. You should be very aware of this where Walker floored Yinch in an altercation during a training drill, and Walker to Yinch on Twitter, “I despise what you did at training today. Memory bank for sure.”

Yinch to Walker: “Really disappointed today with your actions, time to grow up Tyler. You’re not a broken heel anymore.” Then Brodie Martin joins in, he said, “Hard to pick sides but that was low. I can’t wait for round two in the ring tomorrow.” In which Yinch responds, “Getting king hit in the nuts isn’t. Dirtiest act I’ve seen since Melbourne on Sylvanny” and it goes on, Sean?

SEAN:  Yeah, yeah, and it is, I mean, I did speak to the guys on Tuesday and they were just taking the mickey out of everybody and  just having a bit of a joke, but unfortunately, no one really can see that. It’s just an in-joke between the guys and they’ve got to realize if they’re going to have that little bit of a play and try to suck in the media, the media gets to represent however they want. And every normal fan can read that and see there might be a problem, and then they’ll be other fans that are following every single thing in the Twitter world that would’ve been 30,000, 40,000 people who have seen those tweets in Adelaide and saw the full context, so there would’ve been 300,000 people who read it in the advertiser and then in papers all across the eyes-all seeing world that saw it as a big brouhaha, but the players were just monkeying around and what they’ve got to realize is if they’re going to use that kind of humor they’ve got to make sure that the fans know and more importantly that the media knows that they’re just having a bit of fun.

HOST:  So, Sean, with all clubs and individuals that you deal with on a regular basis, do most of them get it? Do they know how to handle it now?

SEAN:  It’s still a learning process. You can go back to the states and see top rate, whether it’s LeBron James or some of the big basketballers make those same faux pas and bigger ones than those ones the Adelaide boys did at different times. It’s a learning process all the time, and the fans are going to be watching every single thing they do, so it’s one thing that they’re just going to remember that any single joke that they put out there could be amplified and Chex is a good example. He’s a bit of a leader in the space. He’d tweeted when he retired, got 10,000 retweets, so pretty much there weren’t too many people in the world that didn’t see it. It got that much amplification. But his second most popular tweet was a really bad joke about Viagra. Now it was a funny joke, but it went nearly as viral as his retirement speech, so you can’t pick and choose what’s going to be popular on the internet.

HOST:  So, Sean, where can parents, grandparents, guardians, et cetera, go to try to find out a little bit more about this because obviously there’s a lot kids out there doing just this.

SEAN:  Yes, I think for one thing Facebook and Twitter to a lesser extent are actually safer environments than what would’ve been previously message boards and forums that were darkened and in anonymous places, so as far as the kid’s point of view and this is what we’re seeing with all the new draftees if we’re looking at prospective footballers, they’ve got to realize anything that they post now whether they be 13 or 14-year-old can come back to them when they go for a job, whether that job is to be an AFL footballer or to be an accountant down the track. Google allows you to search for everything, so you’ve got to be aware that it’s going to form part of your digital resume in a sense. So from a parent’s point of view and I’ve got three generations on Facebook, my dad’s on Facebook and so are both my kids. Yeah, it’s a lot of keeping an eye on them, but then again, kids are well up with the technology and they do a lot of their stuff privately, but it’s a matter of having an open conversation, having them understand what their actions are online and how far their actions could go if they do their own thing.

HOST:  With Twitter, can you again keep the settings private? If you wanted to go out into the public domain then you, you can just open it up? Does it have that sort of availability to it?

SEAN:  Yes, pretty much. So Twitter is whatever you want to make it. You follow whoever you want to follow and then you can decide who follows you for having a protected account. So if you wanted to follow all the footy news but not really tweet, you don’t have to tweet. You can just use it as a news resource. And a lot of people are. They’re following all their favorite footy teams, the players, Charlie Sheen, they’re keeping up with ____ and ___ that kind of thing. And you see them as a news forum and then what I normally say is __ starts feeling do you want to chip in on a conversation whether it be talking about the footy, watching Master Chef or whatever show, then start tweeting.

And if you’re not tweeting about anything controversial there’s not really anything to worry about. It’s the same as having a conversation over the drip tray at the pub. And you’re not going to get in any problems of damages or people attacking you or anything like that because it’s pretty safe, and a lot of people are on Twitter, especially pre-welcoming up for a chat and you’ll find people who want to discuss your topic, whether its talking about the AFL and the Eagles or talking basketball with the logheads.

HOST:  Sean, thanks for joining Kyle and Brett tonight on Sports Central.

SEAN:  No worries, guys.

HOST:  Sean Callanan, there, we’ll take a break, come back with more after this.

Foursquare Super Swarm Sunday, does it work?

Last year Foursquare was lucky enough to partner up with the NFL & offer badges for #SB45.

Over 200,000 people checked into to Super Bowl Sunday, but this year like all other advertisers Foursquare has to pay to leverage off “Super Bowl” which comes at a hefty price tag ($3.5M for ad sports like these already released).

They have partnered up with American Express & Pizza Hut to offer this deal when checking into Super Swarm Sunday.

Is this deal too complicated & the right offer on Super Bowl Sunday?

To claim you must follow these steps:

  • Check-in to Super Swarm Sunday – Easy (although it can be hard to find the location initially on iPhone at least)
  • Sync your Amex card – Will people do this on Super Bowl Sunday? Do people have privacy concerns?
  • Buy a pizza from Pizza Hut with Amex. – Will people need pizza after a huge Super Bowl party spread?  If they do wont they go to local pizzaria?
Although I’m sure a lot of Foursquare users will check in to collect another badge (90,000 so far) it will be interesting to see if the people follow through to deliver for Pizza Hut & Amex.
What do you think?  Why did you check-in to Super Swarm Sunday?

Which AFL team is the most retweetable?

Ever wonder how many retweets your fave AFL team gets?

As you can see from this tweet below after the Cats won the 2011 Flag Twitter only reports 50+

But now there is a tool that will go behind the tweet & tell you how many retweets any account gets.

That tool is MyTopTweet.com we’ve used it to analyse the AFL Twitter accounts.

Retweeting is just one Twitter metric, it only counts Twitter retweets not old style retweets where fans add comments before the RT which would be recorded as a mention.  As new people sign up for Twitter these retweet numbers will grow as Twitter apps make the old style RT harder to do.

So who is the most retweetable according to MyTopTweet.com?

1st – Cats Twitter RT Premiers

Winners are grinners can now be updated to be winners are retweeters, but it looks like they convinced Harry Taylor to join Twitter with 491 RTs

2nd – Pies fans love prizes from Twitter

Looks like Collingwood fans can’t resist a RT when asked especially when a prize is on offer, Coles would have loved the RTs.

When looking at footy related tweets good to see Mick Malthouse getting some RT love.

3rd – To Blues Fans the next Judd is a big deal

Game hashtag for #RichardPrattCup was a success, throwing in a signed hat didn’t hurt but the Blues fans didn’t need prompting to RT the arrival of Oscar Judd.  Why not include a hashtag? #nextjudd, #anotherjudd, #juddprodigy to suggest a few

4th – Demons fans Good News/Bad News

Great RT numbers for the signing of Mitch Clark and also the non-signing of Tom Scully. Just shows breaking news MUST be tweeted preferably with a supporting web article to drive traffic. Interesting the announcement of new captains got 50% less RTs than Scully news but off-season & mid-morning timing may have played a hand in that. As with Judd tweet, co-captain announcement should have included a hashtag like #unionjack, #captainjacks or even #GenDLeaders.

5th – Hawks push past 10K but still love Crawf

A common method of getting past milestones is the RT us tweet, which gets a few new tweeps but standard tweets that get retweeted get more fans.  Like the Judd baby tweet the Hawks fans are salivating at the thought of 4 father-son selections.  Would it get as many RTs if Crawf has twin girls?

6th – Gold Coast everyone’s second team

Top tweets are the Suns looking to grow the fan base which is expected with only a few highlights in season 1, will they see more results related top tweets this season?

7th – Bomber fans love award winners

Great to see the Bombers fans rallying behind footy tweets with Heppell & Zaharakis taking out awards at end of year.

Will we see RT number rise as the Bombers improve?

8th – Swans love SCG & Tadhg Kennelly

Another RT competition as Top Tweet but also a club great retiring getting RT love, would have been enhanced with a link & a hashtag like #tadhgretires2

9th – Coaching news dominates for Crows

Crows top tweets come from their coaching change, good to see web links & hashtags included.

10th – Kangaroos fans RT to win

Kangaroos fans are motivated to hit RT when a prize on offer, unfortunately the announcement Andrew Swallow only received 32 RTs.

11th – West Coast love finals return

Great effort by John Worsfold rewarded with a new contract & plenty of RTs from West Coast Eagles fans.

12th – Tigers fans like winning, who doesn’t?

For a brief moment the Tigers were in the 8, nice tweet which got some RT love from the Tigers faithful.

13th – Saints fans seen enough viral tweets perhaps?

St Kilda fans most likely ignored Twitter in 2011 after far too much NSFW tweets of St Kilda footballers going viral how else do you explain the 2010 tweet being the 2nd most retweeted tweet?

14th – Brisbane Lions – Welcome to Twitter

Lions have been slow to join the sports digital revolution but are using the RT competition to let people know they are now in the game.

15th – Dockers say goodbye to Harvs

Only 1 tweet from the Dockers exceeded the 5o+ RTs badge from Twitter, although Dockers fans did like the new reworked club theme song.

16th – Bulldogs lose Ward but regain Hoops

Bulldogs were late to the social media game but are growing steadily, like Scully the Ward news spread quickly, but the Doggies fans loved the return of the hoops with the #HoopsAreBack hashtag helping it trend.

17th – Port Adelaide need to grow fan base

Two great footy news tweets from @PAFC but they don’t have the Twitter fan base to get the RTs.

18th – GWS Giants just starting out

The Giants are new the AFL perhaps Kevin Sheedy will bring in the tweeps?

Some other interesting RT numbers…

Check out where your team ranks in terms of Twitter followers here.
Why do you RT your team?  To Win? Because you won? Or do you prefer an old style RT?

Let us know in the comments