Sports Geek at the MCG – Where are your fans?

Sean Callanan founder of Sports Geek was profiled by & after being awarded Melbourne’s Top Tweeter.

Shot at the famous Melbourne Cricket Ground, Sean talks about digital marketing strategies sports can use to connect and engage with their fan base.

Sean discusses the advantages of building a digital fan bases using social media platforms to provide value to fans and sponsors alike.

We are releasing this promotional video on the day of the AFL Grand Final you’ll know it as #AFLGF on Twitter.

In a couple of years time we want to see a Sports Geek advert on your TV during the NFL Super Bowl coverage ;)

Thanks to Bronja, Chloe & Kat from and Newspepper.
Big thanks to Shane & Katy from the MCG for letting me use such an awesome venue. Follow them on Twitter @MCG_News

Want to discuss your sports digital strategy?

Call +61407047200 or contact us below

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Now for @AFL Super Swarm at Finals? #aflsuperswarm

The first foursquare swarm badge in Melbourne was achieved via a sports event at #anzacswarm (Swarm achieved – Connecting sports fans at the G)

Will this Friday’s clash between Collingwood & Geelong see a Super Swarm badge awarded (250 check-ins required)?

What is Foursquare?

Foursquare is a new location based social networking tool available on iPhone, Blackberry, Android, Palm or other mobile devices.  It allows people to “check-in” to venues they frequent like cafes, bars & restaurants.  These check-ins are reported back to your friends via Facebook & Twitter.  It also has a fun game element where you collect badges for check-ins, these include Swarm Badge, I’m On a Boat Badge, School Night Badge and Local Badge. 

Here is why it will happen

The MCG is the mecca for sports and it seems for foursquare checkins, it will top 5000 check-ins by the end of the AFL Finals series.

Since the success of #anzacswarm it has been the place to go to get a swarm badge with more AFL fans check-in each week.

If you’re on Foursquare watch the MCG closely as it will be trending from about 6pm.

You need to be within 500 metres of the MCG to collect the badge so no cheating!  (You can check-in but Foursquare won’t count it)

Sports Geek Tip: Swarms are counted over 2 hours so make sure you check in near the start of the game.  6-8pm will be Super Swarm time!

If the Super Swarm goes off you’ll know as you’ll see a tweet on the big screen as the @AFL & @MCG_News have been showing tweets at games.

Check out the MCG’s Foursquare page.

Not on Foursquare yet?  Here is the Sports Geek guide to getting on Foursquare.  You’ll be one of the lucky ones to get a Newbie badge & Super Swarm badge on first check-in.

Foursquare for Sports Fans – A Quick Guide

1. Sign up at

2. Setup your profile – Add an avatar.  Privacy Tip: You may want to hide your phone number & email as they will be automatically shared with your contacts.

3. Link your account to Twitter & Facebook so you can share and connect with your Twitter friends & Facebook friends.

4. Download the Foursquare application now available on iPhone, Blackberry, Android, Palm or other mobile devices.

5. Check in at sporting venues like the MCG or Madison Square Garden. Don’t forget to show your team pride with a shoutout to your team.

6. Connect with other fans at the game, tweet them & say hello.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to find out where your fans hang out online.

How to get your Facebook Fan Page banned

I’ve advised too many people for too long on this that it needed to be a blog post.

Read the FINE print!

Too many people are running Facebook Fan Pages under the guidance of social media experts, gurus, ninjas… whatever are running the risk of getting their page banned by Facebook. Facebook provides a Promotion Guidelines which clearly state what you can and cannot do.  If you or your social media advisor is too lazy or incompetent to read it then please read on.

Banned – Do not even go here!

Kids are off limits

2.1 The promotion is open or marketed to individuals who are under the age of 18;

You can’t run any promotion through Facebook to children, that not promoted to, that is open to!

Gambling, Tobacco, Firearms are bad for you & your Fan Page

2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, firearms, prescription drugs, or gasoline;

You cannot promote gambling through a Facebook promotion.  This one is big for sporting teams & leagues and they are associated with sports betting partners.  Asking your fans to use, like or bet with a sports betting operation could be seen by Facebook as a violation.

Where’s the Cheese?

Although it was mooted to change Facebook continues to disallow diary-based prizes due to quirky US “state laws that impose penalties for distributing dairy at a discounted rate.”

Take note alcohol, tobacco, firearms, or prescription drugs are not allowed to be offered as prizes either.

Facebook is a platform not a partner or sponsor

Facebook goes to great lengths in the promotion guidelines to state that your promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.  Facebook is no more a partner with your promotion than a TV commercial is with a TV advert.

Running through Facebook Platforms

Section 3 details running a promotion through the Facebook platform and more importantly it requires approval from Facebook.  You can get approval by committing to spend $10,000 in Facebook advertising, it is Facebook’s way of protecting themselves.

Promoting on Facebook

However, this do not preclude smaller budget promotions being publicized via Facebook as a far cheaper alternative.

You can do promotions on you Fan Page using third-party applications.

Here is the line that will get most Facebook promotions banned.

4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo.

Examples of Facebook promotions violations

  • The first 10 people to comment on this post win tickets.
  • Upload a photo to our wall to enter and win!
  • Press Like on this comment to win a prize.
  • 25th fan will win a slab of beer!
  • Tag yourself in this photo and win tickets.
  • Mention our page in your status to win a prize

I’m not finished

One more setting for those thinking they want to separate their Facebook business and personal streams using multiple accounts, another big NO.  Facebook’s response to multiple accounts:

Please be aware that managing multiple accounts is a serious violation of Facebook’s Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts.

Good articles on Facebook Promotions

Want to run a legit promotion via your Facebook Fan Page?

You can.  If you follow the rules, contact Sports Geek we’ll show you how it’s done.

If you got to the end of this post I hope you read the Facebook Promotion Guidelines as well.

Running a social media competition @Harry_O style

Harry O’Brien is running another Twitter competition and a few athletes (and franchises) could take note how it is done.

Get a compelling & unique prize

Harry is offering a signed football boot as the prize which will get fans involved in a big way.  Sharing the prize via Twitpic.

Make it easy for people to enter

All people have to do is RT some of Harry’s tweets promoting the band Gasoline Inc’s new single “Superstar”.

Tweets can be tracked using services like TwapperKeeper or TwitterReach.

Harry has built a social media following over 6000 Twitter followers & over 5000 Facebook fans.  It allows him to promote his causes & in this case his brother’s band Gasoline Inc.

Retweet this for a chance 2 win my bros band’s Music Vid We Shot during Preseason #harrysboot Sep 01 07:40:18 via web

Share the competition on all channels

Via his Facebook Fan Page (even for a Twitter competition)

Next steps?

Promote entries of fans

Add a #harrysboot widget to Harry’s World website

Make it even simpler for fans to enter

Add a ClickToTweet Link to allow people to automatically enter from Harry’s WorldClick here to enter

Drive traffic back to Gasoline Inc

Add more links back to Gasoline Inc properties like Facebook, Twitter, YouTube, iTunes Pre-Order site & in follow up tweets.

Enjoy the video – Superstar