On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling.
On this podcast you'll learn about:
- Team Novo Nordisk's point of difference being the world's first all diabetes pro cycling team
- Their mission to inspire, educate and empower those living with diabetes
- Their goal to put riders in with diabetes in the Tour de France by 2021
- How they are leveraging from pro sports teams and what they do well but focusing on the message to inspire and change lives
- Working in the cause marketing space and getting the marketing mix right to inspire along with providing value to their sponsor
Resources from the podcast
- Thanks again to Zach Monette from Team Novo Nordisk, follow him on Twitter @ZachMonette, LinkedIn and his blog
- Follow Team Novo Nordisk
- Articles of interest:
- Team Novo Nordisk is racing with Diabetes
- Meet Team Novo Nordisk: the pro cyclists living and thriving with diabetes
- Cycling and Type 1 Diabetes: how the pros manage
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Who is your favourite?
The @teamnovonordisk Pro Team is made up of 18 riders, all racing with #diabetes.
Which one's your favorite? 👉 https://t.co/km6kR7aiKK pic.twitter.com/WUj9VH8RkW
— Team Novo Nordisk (@teamnovonordisk) February 18, 2017
Powerful video
#WednesdayWisdom – @teamnovonordisk riders share how they felt when first diagnosed with #diabetes… #ChangingDiabetes pic.twitter.com/yAnm7rHiI7
— Team Novo Nordisk (@teamnovonordisk) February 15, 2017
Ready for a big 2017
It was great week of #ChangingDiabetes and getting ready for 2017 with @teamnovonordisk! pic.twitter.com/CaTSjhCw74
— Zach Monette (@ZachMonette) December 10, 2016
Thanks for the review on iTunes
Get more cheeks in the seats!
in iTunes by Colleen@CoachingThroughChaos from USA on July 13, 2016
Sean interviews the best of the sports business world to teach organizations how to get more engagement & get more “cheeks in the seats”! He's fun to listen to & his passion for what he does shines through!
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