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Building international fandom – Glen Rolls, La Liga

@seancallanan

In this episode of Sports Geek, Sean Callanan chats with Glen Rolls – International Business Development for Australia and New Zealand, LA LIGA

On this podcast, you'll learn about:

  • Glen's journey from Rugby player to LaLiga
  • La Liga’s strategies in building international fandom
  • What is the LaLiga Global Network?
  • How EA Sports FC are transforming how LaLiga through naming rights partnership
  • The success of broadcast partnership with Opus in Australia
  • Are your digital assets secure?  Not sure,  book a call
Glen Rolls on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

As discussed on the podcast

Good to network with ⚽ folk during the LALIGA Extra Time event.

Gamification

Congrats @TheMatildas for the amazing effort

See you at SEAT in Las Vegas

Join Sean at SEAT Las Vegas in June.  All attendees will have the option to claim a discounted Pick My Brain session.

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