Driving Origin digital success up north

On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League.  Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online.

On this podcast you'll learn about:

• How the State of Origin series captivates the nation every year
• How Queensland Maroons has the largest Facebook audience in Australia of any Australian sporting team
• The planning required by Queensland Rugby League to maximise their peak viewership time throughout the series
• Building content to promote the series and juggling access to players
• What the game day digital experience is like and turning reactive content around quickly
• The launch of the Maroon Festival