In this episode of Sports Geek, Sean Callanan chats with Chloe Alsop – General Manager Marketing & Media, Western United FC
On this podcast, you'll learn about:
- Chloe's part of the award-winning Dumb Ways To Die campaign.
- What is it like marketing a startup club?
- The impact of Western United's women's team.
- The need for creativity with campaigns and content, and willingness to take risks
- How to create a safe space for fans to connect with the club
Listen to Chloe Alsop on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Chloe on Linkedin and let her know that you listened to the episode
- Follow Western United FC across social media
- Twitter – @wufcofficial
- LinkedIn – Western United Football Club
- Facebook – @Western United FC
- Instagram – @westernutdfc
- TikTok –@westernutdfc
- Youtube – @WesternUnitedFootballClub
- Checkout Dumb Ways to Die – Metro Trains campaign
- People mentioned by Chloe
- Tim Nudd– Host of Tagline Podcast
- Recommendations
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
- Where I'll be post SEAT, please reach out if we can meet up
- DC – July 17-20
- NYC – July 20-25
As discussed on the podcast
Worth watching the Dumb Ways to Die campaign
From startup to CHAMPIONS!
Just the beginning
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