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Women’s March Madness, Premier League swap and De-influencing trend

Here are the latest articles from Sports Geek Reads

Key Reads

Women’s March Madness Enters Year 1 of Polarizing Rights Deal – FOS *
Dive into the media rights shift for Women's March Madness.

Cadillac’s F1 Entry Sparks Huge Commercial Interest – BehindSport 
Cadillac's F1 entry reshaping the commercial landscape.

Premier League Swaps Nike Ball Deal for Puma – Benchmark Sport *
A major sponsorship swap impacting brand strategies in football.

Digital & Social

Why You Should Use Conversion Values in Google Ads (+How To Do It!) – Wordstream
Optimize Google Ads for better ROI in campaigns.

Professional Sports

JuJu Watkins and Paige Bueckers Help Gatorade Get to Bottom of ‘It‘ – Adweek
March madness marketing for Gatorade

SEC to Earn $26M With Record 14 Men’s NCAA Tournament Bids – FOS
Financial impacts of NCAA bids for the SEC.

Geek Out

Siri’s AI makeover delayed—because 80% isn’t good enough for Apple – The Decoder *
Explore AI integration challenges in consumer tech.

‘Open’ AI model licenses often carry concerning restrictions – TechCrunch
Licensing and implications of AI models.

Media & Entertainment

Gen Z is “de-influencing” on social media – Salon *
Some influencers are now discouraging their followers from buying unnecessary products

AI 

Google's Gemini 2.0 Flash sparks copyright concerns – TechCrunch
Address copyright concerns in AI and media.

Top 100 Generative AI Apps – Heather B. Cooper
The dynamic evolution of AI applications.

AI talent wars intensifies as elite research scientists command fortune-level bids – Fortune
AI talent acquisition trends.

Make you think

The good times in tech are over – Sean Goedecke
Exploration of tech market forces.

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