Here are the latest articles from Sports Geek Reads
Key Reads
How to tell stories (and sell tickets) with data – Sports Geek
Discover how Austin FC leverages data for enhancing fan experience.
Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion – Front Office Sports *
Explore how Nielsen's method impacts sports viewership.
Kansas City Chiefs Go Hollywood, Team Launches Its Own Production Studio – Hollywood Reporter *
NFL team’s foray into content creation targets audience expansion.
The DunKings Will Return to Super Bowl 59 – Adweek
Successful marketing campaign around the Super Bowl.
Digital & Social
How Spotify’s Profit Pivot Transformed Its Future – Boardroom
Spotify's innovations highlight digital content opportunities.
Why branding matters for in-house SEO teams – Search Engine Land
Explore the importance of branding in SEO strategies.
Professional Sports
A’ja Wilson’s Star Continues to Rise With Release of Nike Shoe – Front Office Sports
Unpack athlete endorsements and the impact on sports marketing.
Tom Brady's Super Bowl $375 Million Star Deal – New York Times
Inside sports broadcasting high-value contracts.
Geek Out
Data centers can reduce energy usage by 30% by altering code – TechRepublic
A focus on sustainability and efficiency in sports tech.
Meta's new policy document outlines what types of AI it won’t open-source – TechCrunch
Navigating AI safety concerns in technology.
Media & Entertainment
Super Bowl Ticket Prices Crash As Hotel Rates Skyrocket – Front Office Sports
Economic implications of the Super Bowl ticket market.
Roku Is Launching Women's Sports Studio Show with Hello Sunshine – Roku
Significance of new women’s sports broadcast.
Paramount Global Renews Contract With Nielsen After Dispute – Deadline
Media measurement's vital role in sports business.
AI 🤖
OpenAI's Deep Research – Links
AI's potential in data analysis for sports marketing.
SoftBank and OpenAI announce ‘Cristal Intelligence' – Softbank Press Release
Customized AI solutions impacting sports business.
Ethan Mollick created a 30-page report on table top games using Deep Research – ChatGPT
Practical AI application for sports data insights.
Make You Think
Seth Godin on Playing the Right Game and Strategy as a Superpower – Tim Blog *
Insights on strategic thinking crucial for sports professionals.
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