On this week's episode, Sean chats to Pete Lock, Digital Media Manager from Queensland Cricket and Brisbane Heat. Pete and Sean discuss engaging fans in the Big Bash League and how VR and AR are helping the Heat engage and attract a younger audience.
On this podcast you'll learn about:
- How the Big Bash League is continuing to bring the entertainment factor to cricket and engaging new fans
- How the league itself has grown since it moved to “free to air” TV combined with the rise of social media
- Why family friendly is the focus in all Brisbane Heat digital strategies
- How Brisbane Heat stepped into the AR & VR space as a point of difference to enhance the fan experience and the steps they took to educate fans
Let’s chat
Resources from the podcast
- Thanks again to Pete Lock from Brisbane Heat and Queensland Cricket for being our guest on this week's show
- Connect with Pete on Twitter @Pete_Locky and LinkedIn
- Follow Brisbane Heat on Twitter @HeatBBL, Facebook and Instagram
- Follow Queensland Cricket on Twitter @QldCricket, Facebook and Instagram
- Learn more about Brisbane Heat VR here and their Heat VR mobile guide here
- Brisbane Heat launch Heat VR
- Virtual worlds in Australian sport
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Take game day experience to next level with Heat VR face filters
Take your game day experience to the next level with our Heat VR Face Filters. Simply download the Heat VR app for free at https://t.co/dXU1OiFgYD to get started! #TurnUpTheHeat pic.twitter.com/mc6NGbLBkv
— Brisbane Heat (@HeatBBL) January 26, 2018
Put yourself in the skippers shoes
This is an absolute treat! Put yourself in the shoes of our skipper @Bazmccullum during a net session at the Gabba! 🔥 #TurnUpTheHeat #BBL07
Limited tickets available for Wednesday night! Don't miss out! 👉
https://t.co/1hwBkUcsYL pic.twitter.com/eZJLhE3ytP— Brisbane Heat (@HeatBBL) January 8, 2018
What a catch
Great catch from @Bazmccullum to get us underway tonight! WATCH https://t.co/tlPfk82fxP #TurnUpTheHeat pic.twitter.com/P9kZILjcrV
— Brisbane Heat (@HeatBBL) January 27, 2018
An inspiring story
Not many cricketers have to juggle their careers with a multiple sclerosis diagnosis. @JemmaBarsby's story is one that will inspire. #TurnUpTheHeat pic.twitter.com/1fVakDsu5j
— Brisbane Heat (@HeatBBL) January 21, 2018
Stay Classy Melbourne
"Are you a witch or a vampire?"
Will Ferrell interviewing @rogerfederer just might be the greatest thing to have ever happened. 😂😂😂#7Tennis #AusOpen pic.twitter.com/PA7yQx98Dd
— #7TENNIS 🎾 (@7tennis) January 16, 2018
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Thanks for the review on iTunes
Must listen Sports Podcast
★★★★★ in Apple Podcasts by Willy Carter from Australia on March 26, 2017
This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!
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