Here are the latest articles from Sports Geek Reads
Key Reads
U.S. vs. World? NBA considering All-Star tweak – NY Times
NBA explores a global twist for the All-Star game.
NBA, All-Star Game, International Sports
London's Big Sports Play: From NFL Games to Olympic Dreams – Front Office Sports *
London aims for significant international sports event hosting.
Olympics, NFL, Economic Impact
NFL CMO on reaching youth and diverse consumers – AdAge *
NFL's branding strategy focuses on youth and diversity.
NFL, Marketing, Philanthropy
Shedeur Sanders Effect? NFL Draft Day 2 viewership rises – USA Today
High-profile athletes boost NFL Draft audience.
NFL, Media, Broadcasting
Commanders and Washington agree to build at RFK Stadium – AP News
A new major stadium development for Washington Commanders.
NFL, Stadium Development, Infrastructure
Professional Sports
Quinn Ewers Bet on NFL Over NIL – Front Office Sports
NFL prospect bypasses NIL deals for professional career.
NFL, Athlete Compensation, College Sports
Nike Apologizes and Removes ‘Never Again' Marathon Ad – Front Office Sports
Nike handles sensitive marketing issue adeptly.
Nike, Marketing, Crisis Management
WNBA Season Preview: Fever focuses on brand building – Sports Business Journal
The Fever aims for a year-round brand presence.
WNBA, Marketing, Brand Strategy
DAZN amplifies FIFA Club World Cup 2025 reach – Sport Mint
DAZN expands its sports streaming capabilities.
Football, Media Rights, Streaming
Digital & Social
Quinn Ewers Bet on NFL Over NIL – Front Office Sports
A unique perspective on the NIL landscape.
NIL, NFL, Sports Business
The lifelong Detroit Pistons fan from Australia who became a social media influencer – NY Times
Social media and sports fandom create new opportunities.
Social Media, NBA, Marketing
Media & Entertainment
Nathan Fielder's Max series The Rehearsal – Hollywood Reporter
Explores content removal and streaming strategies.
Media, Streaming, Broadcasting
Podcasts Evolve into Visual Content on YouTube – Vanity Fair *
A shift towards visual podcasts and media delivery.
Podcasts, YouTube, Media
Geek out
Google Reveals 601 Real-World Generative AI Use Cases – Marktechpost *
AI's practical applications across industries, including sports.
AI, Technology, Marketing
RUKA Robotic Hand Offers 15 Degrees of Freedom – Ruka Hand Blog
Innovative open-source robotics for sports and beyond.
Robotics, Open-source, Technology
AI
OpenAI Turns ChatGPT Into Shopping Assistant – The Verge
AI enhances online shopping, benefiting sports e-commerce.
AI, Retail, Consumer Engagement
DeepSeek R2 offers affordable AI analytics – The Neuron
New AI model drastically cuts costs, boosting sports insights.
AI, Technology, Sports Business
Make you think
3 GOAT's at 40: How Ronaldo, LeBron, and Hamilton Have Defied Athletic Timelines – Culture of Sport *
Athletic longevity redefined by elite performers.
Sports, Longevity, Athlete Branding
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