Harry O'Brien is running another Twitter competition and a few athletes (and franchises) could take note how it is done.
Get a compelling & unique prize
Harry is offering a signed football boot as the prize which will get fans involved in a big way. Sharing the prize via Twitpic.
Make it easy for people to enter
All people have to do is RT some of Harry's tweets promoting the band Gasoline Inc's new single “Superstar”.
Tweets can be tracked using services like TwapperKeeper or TwitterReach.
Harry has built a social media following over 6000 Twitter followers & over 5000 Facebook fans. It allows him to promote his causes & in this case his brother's band Gasoline Inc.
Retweet this for a chance 2 win http://bit.ly/bQiAK8 my bros band's Music Vid We Shot during Preseason #harrysboot http://twitpic.com/2k65g2
harry_o
Share the competition on all channels
Via his Facebook Fan Page (even for a Twitter competition)
Next steps?
Promote entries of fans
Add a #harrysboot widget to Harry's World website
Make it even simpler for fans to enter
Add a ClickToTweet Link to allow people to automatically enter from Harry's World. Click here to enter
Drive traffic back to Gasoline Inc
Add more links back to Gasoline Inc properties like Facebook, Twitter, YouTube, iTunes Pre-Order site & GasolineInc.com.au in follow up tweets.
Enjoy the video – Superstar
