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FC Barcelona Nike partnership, selling tickets and Steph Curry bump

Here are the latest articles from Sports Geek Reads

Key Reads

“We measure every single mile”: Breaking down the evolving demands of sports travelSports Pro *
The unique travel needs of sports organisations

FC Barcelona & Nike Announce New Record-Breaking PartnershipInstagram 
Discover how FC Barcelona and Nike shape sports business financial strategies.

Netflix NFL Christmas Doubleheader Will Be Tracked by NielsenFront Office Sports
Learn about Netflix and NFL's partnership merging streaming with TV metrics.

Viral Dances, Makeup Tutorials and Now … Sports TicketsSportico *
Understand consumer behavior shifts towards sports ticket purchases.

Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely AudiencesAdweek
Learn how Helix targets untapped audiences using AI.

Professional Sports

WNBA’s Valkyries Hit 20K Season Ticket Deposits Ahead of DebutSportico *
Congrats to Jess at the Valkyries

MLS’ QUEST to engage the next-generation of US soccer fansInsider Sport
Discover how blockchain attracts younger soccer audiences.

NBA’s Declining Viewership Gets Steph Curry BumpFOS
See the influence of star power on sports viewership.

Geek out

Finding Synergy: how data-driven insights break down basketball bordersSport Business *
Explore data analytics and AI's role in sports.

Apple’s new AI-powered home command centerBloomberg
Explore AI influencing smart venues and fan engagement.

AI 🤖

Google DeepMind open-sources AlphaFold 3, ushering in a new era for drug discovery and molecular biologyVentureBeat
Discover innovations in sports medicine and injury prevention.

AI startup valued at $1.9B!TechCrunch
Explore how AI startups are revolutionizing marketing strategies.

AI Influencers Can Now Rep Your Brand. Should They?Adweek
Learn about AI's growing role in digital marketing.

Make you think

Trump’s Win Proves That Traditional Media Is Broken, and Celebrity Endorsements Don’t Cut ItMumbrella
Challenge your views on media effectiveness and celebrity influence.


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