Here are the latest articles from Sports Geek Reads
Key Reads
Prime Inks Hendrick Motorsports Deal Through '27 – Sports Business Journal
Amazon Prime enters NASCAR sponsorship highlighting tech in sports.
Disney lets advertisers make real-time bids for slots during live sport – SportsPro *
New bidding technology revolutionizes live sports advertising.
Aston Martin F1 Champion Inclusivity in Latest Deal – Sport Industry *
Multi-year inclusivity deal emphasizes brand strategy in F1.
Roku, Pro Volleyball Federation Ink Two-Year Streaming Deal – Sports Business Journal
Strategic media deal boosting women's sports streaming significance.
Professional Sports
The NBA’s Game of the Year Is Wednesday Night. Will Fans Watch? – Front Office Sports
Analysis of viewership dynamics for high-stakes NBA games.
2024 NFL TV Ratings Fall 2%, Still Dominate TV Landscape – Sportico
Examines NFL's TV dominance amid slight rating dips.
TGL’s Shot Clock Debut Speeds Up Golf: A Game-Changer for the Sport? – Front Office Sports *
Innovation explores speeding up golf for fan engagement.
Sportradar Releases Annual Integrity Report – Sport Industry
Global insights into sports match-fixing decline.
Media & Entertainment
Google launched Daily Listen – Mashable *
Google's automated podcast impacting content delivery.
Goalhanger is to turn The Rest Is History into TV and film formats – Bloomberg
Adaptation of podcasts into TV forms for monetization.
Make You Think
4 Habits to Manage Impulse Buying – Darius Foroux *
Consumer behavior insights for sports marketers.
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